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Creative
Relationship-Led Banking for Real Moments
United Community Bank
adidas
Crawford x Nothing Bundt Cakes x Erin Andrews x SNICKERS®: National Campaign
Nothing Bundt Cakes
Helping United Community Bank Grow From $7B to $28B
United Community Bank
Driving Visitors & Revenue in North Carolina’s Brunswick Islands
Brunswick County Tourism Development Authority
Cases
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adidas
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Nothing Bundt Cakes
News
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Nothing Bundt Cakes named America’s Favorite Chain
Nothing Bundt Cakes takes No. 1 spot in America’s Favorite Chains report two years in a row. From video production and Big Game Sweepstakes to in-bakery signage and thousands of digital assets, Crawford could not be prouder to be part of the back-to-back #1 award for America’s Favorite Restaurant Brand. Crawford is happy to be one of the family of close-knit partners that bring the joy of Nothing Bundt Cakes to fans all across the country.
Nation's Restaurant News, 01/14/2026
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Greenville-based Crawford wins three MarCom Awards
Crawford earned platinum, gold and honorable mention distinctions for campaigns developed for clients across various industries, including higher education, financial and retail. Platinum – University of West Georgia, “Let’s Go West” campaign captures the energy and excitement of UWG’s campus as it launched into Division I athletics, rallying students and fans around a unifying call to action. Gold – United Community’s “Bright Objects” campaign sets the bank apart from traditional financial advertising with a fresh, authentic look and relatable storytelling. Honorable Mention – Nothing Bundt Cakes, “Football Needs Frosting” campaign brings fun and flavor to game day, featuring Erin Andrews and the new Snickers® Bundt Cake as the “unofficial official dessert of football.” The best creative is effective, engaging and unique. At Crawford, we give brands a distinct personality to help them stand out, create trust and connect with people on an emotional level.
UpstateBizSC, 10/20/2025
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Nothing Bundt Cakes Named America's No.1 Overall Restaurant Chain in 2024 and 2025
Nothing Bundt Cakes, the nation's largest specialty cake retail company, has received recognition as America's No. 1 favorite brand in Technomic's America's Favorite Chains survey. The bakery franchise also emerged as the top choice among Gen Z and millennial consumers in the limited-service category, marking its first-ever appearance in the rankings. Nothing Bundt Cakes distinguished itself through excellence, ranking No. 1 in all metrics, including service and hospitality, unit appearance, food quality, value, convenience and takeout options.
PR Newswire, 01/16/2025
Clients
| Client | Start Year | End Year |
|---|---|---|
| Nothing Bundt Cakes | 2024 | Current |
| Fleming's Prime Steakhouse & Wine Bar | 2025 | Current |
| adidas | 2024 | Current |
| Michelin North America | 2018 | Current |
| United Community Bank | 2013 | Current |
| U.S. Endowment for Forestry & Communities | 2023 | Current |
| Patriots Point Naval and Maritime Museum | 2020 | Current |
| City of Columbia, SC | 2023 | Current |
| University of West Georgia | 2021 | Current |
| Brunswick County Tourism Development Authority | 2022 | Current |
About
Crawford, founded in 2010, an independent ad agency in Greenville, SC with big-agency talent from top to bottom. Our department heads all sit within twenty feet of each other, which helps us solve our clients’ problems faster. We own the outcomes, and every decision is tied to performance, because your results and your reputation matter. We are constantly thinking about how we can better serve our clients - from AI integrations to smarter workflows, we are wired to help you win.
People
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Marion Crawford
Founder & Chief Executive Officer
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Bryant Lambert
President
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Rusty Broome
VP, Group Creative Director
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Carissa Niewinski
Group Director of Media & Analytics
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Kim Banks
Director of Communications
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Wendy McCarthy
Director of Client Strategy
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Brawley Crawford
Director of Strategic Growth