Creative

Cases

News

  • NOTHING BUNDT CAKES NAMED AMERICA

    NOTHING BUNDT CAKES NAMED AMERICA'S NO. 1 OVERALL RESTAURANT CHAIN

    Nothing Bundt Cakes, the nation's largest specialty cake retail company, has received recognition as America's No. 1 favorite brand in Technomic's America's Favorite Chains survey. The bakery franchise also emerged as the top choice among Gen Z and millennial consumers in the limited-service category, marking its first-ever appearance in the rankings. Nothing Bundt Cakes distinguished itself through excellence, ranking No. 1 in all metrics, including service and hospitality, unit appearance, food quality, value, convenience and takeout options.

    PR Newswire, 01/16/2025

Clients

Client Start Year End Year
Nothing Bundt Cakes 2024 Current
Michelin North America 2018 Current
adidas 2024 Current
United Community Bank 2013 Current
Prisma Health 2012 Current
U.S. Endowment for Forestry & Communities 2023 Current
Patriots Point Naval and Maritime Museum 2020 Current
City of Columbia, SC 2023 Current
University of West Georgia 2021 Current
Brunswick County Tourism Development Authority 2022 Current

About

CRAWFORD, founded in 2010, is a full-service, boutique marketing and branding agency in Greenville, SC. Crawford is known for its strategic creative communications, highly responsive customer service and significant, award-winning results for its clients. Crawford has been ranked on the Best Places to Work in South Carolina list for the past eight years in the Small/Medium employer category.

At Crawford, we partner with a diverse range of clients across industries, including education, healthcare, finance, professional services, retail, nonprofit, manufacturing and hospitality. Our reputation is built on strong client relationships, helping organizations solve business challenges and achieve ambitious goals.

Our work spans global brands such as Michelin and adidas, North American companies such as Nothing Bundt Cakes and the U.S. Endowment for Forestry and Communities, and Southeastern organizations including the City of Columbia (SC), Prisma Health, United Community Bank and Storm Smart. Regardless of scale, our approach remains the same: collaborate with clients to drive meaningful business results.

People

  • Marion Crawford

    Marion Crawford

    Founder & Chief Executive Officer

  • Bryant Lambert

    Bryant Lambert

    President

  • Rusty Broome

    Rusty Broome

    VP, Group Creative Director

  • Carissa Niewinski

    Carissa Niewinski

    Group Director of Media & Analytics

  • Wendy McCarthy

    Wendy McCarthy

    Director of Client Strategy

  • Colton Grace

    Colton Grace

    Senior Public Relations Account Director

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