Crawford partnered with Nothing Bundt Cakes on the launch of a national campaign featuring sportscaster Erin Andrews. The campaign introduced the new Touchdown Bundtlets Made With SNICKERS® and highlighted the Score Some Joy Sweepstakes. The campaign ran nationally across broadcast and digital channels, leveraging SNICKERS®’ role as the Official Chocolate Sponsor of the NFL to connect with football fans at scale. Central to the effort is the Score Some Joy Sweepstakes, which offers guests the chance to win an all-expenses-paid trip for two to the season’s biggest football game.