Client Start Year End Year
AT&T 2009 Current
Apple 2015 Current
Nissan 2009 Current
City National Bank 2020 Current
University of Phoenix 2019 Current
Citi 2005 Current
U.S. Army 2018 Current
Blue Shield of California 2015 Current
HNI Corporation 2020 Current
Barclays 2020 Current

Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Over the next 20 years, we helped global brands reimagine digital and transform their businesses though strategic consulting, innovative creative ideas and cutting-edge technology thinking.

Today, we are 950 employees across 11 global offices. Even though we’re much bigger than when we started out in Calgary, we remain true to our roots—we’re transparent, honest, passionate, and have a can-do attitude that our clients notice and appreciate. Our executive and global leadership team use an open and accessible management style to drive our success on all fronts: innovating our work and services, mentoring our talent, and ensuring we deliver of industry-leading work. We believe this is core to our success as a digital leader.

We are now majority-owned (99%) by Omnicom Group Inc. (NYSE: OMC).
Omnicom is one of the largest holding companies for global advertising, marketing, digital and communications services firms. Their global revenue is over $15 billion, and they have more than 5,000 clients in over 100 countries.


Strategy & Planning: Customer Experience Strategy, Digital Transformation, Brand Strategy, Social Strategy, E-Commerce, Digital Identity, Technical Strategy

Experience Design: User Experience, Responsive Design, E-Commerce Design, Brand Creation, Digital Product Design, Web & Mobile Design, Voice Interfaces, Intranet Design, Physical & Spatial

Marketing Communications: Channel Planning, Integrated Campaigns, Social Programs, Content Creation & Planning, Search Marketing, Media Planning & Buying

Technology & Implementation: Solution Architecture, Prototyping, Application Development, Systems Integration, Web & Mobile Development, Search Optimization, Devops

Marketing Science: Data Strategy, Segmentation & Targeting, Attribution Marketing, Testing & Optimization, Measurement Planning & Implementation

  • Chris Gokiert

    Chris Gokiert


  • Andrea Lennon

    Andrea Lennon


  • Grant Owens

    Grant Owens

    Chief Strategy Officer

  • Val Carlson

    Val Carlson

    Chief Creative Officer

  • John McLaughlin

    John McLaughlin

    Chief Operating Officer

  • Lee Tamkee

    Lee Tamkee

    Chief Financial Officer

  • Sara Anhorn

    Sara Anhorn

    Chief Talent Officer

  • Dianne Wilkins

    Dianne Wilkins