Client Start Year End Year
Apple 2015 Current
Harley Davidson 2015 Current
Airbnb 2020 Current
J&J 2020 Current
DePaul University 2018 Current
US Army 2018 Current
Delta Faucet 2023 Current
Nike 2020 Current
Mars Wrigley 2022 Current
Diageo 2021 Current

Critical Mass is a team of 1500 inspired folks based in 12 offices around the world. We provide full-service digital capabilities for the greatest brands on Earth, but our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients. We’re sought by brands who strive for connected digital ecosystems, and we help them get there by gaining deep insight into their consumer and orchestrating data, AI, design, media, and tech stacks around human stories.

We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so F-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. We live our values and hold ourselves to uncompromising design standards (which is probably why our clients stick with us for 7 years, on average). We’re also proud to be part of Omnicom, one of the largest holding companies for global advertising, marketing, digital, and communications services firms (serving more than 5,000 clients in over 100 countries).

We’re Critical Mass, but our friends call us CM. Please call us CM!

- Creative/Brand
- Experience Design
- Transformation
- Innovation
- Intelligent Production
- Capabilities Digital
- Brand Identity
- Social Storytelling
- Digital Brand Experience & Extensions
- DCO/Campaigns
- User Experience
- User Interface Design
- Content Strategy
- Media Planning & Buying
- E-commerce Solutions
- MarTech/AdTech Platforms
- Automated/Live Analytics
- New & Emerging Technology
- Machine Learning & AI
- Immersive Content

  • Ara Kurnit

    Chief Innovation Officer

  • Sara Anhorn

    Sara Anhorn

    Chief Talent Officer

  • Lee Tamkee

    Lee Tamkee

    Chief Financial Officer

  • John McLaughlin

    John McLaughlin

    Chief Operating Officer

  • Val Carlson

    Val Carlson

    Chief Creative Officer

  • Grant Owens

    Grant Owens

    Chief Strategy Officer

  • Chris Gokiert

    Chris Gokiert