Client Start Year End Year
1-800-Flowers 2022 Current
Airbnb 2020 Current
Apple 2015 Current
AT&T 2009 Current
Blackstone 2022 Current
Blue Cross of Idaho 2021 Current
BMW USA 2016 Current
BNY Mellon 2019 Current
City National Bank 2020 Current
Delta Faucet 2023 Current

In a complex and fast-moving world, Critical Mass designs unparalleled brand experiences that connect with people. We were established in Calgary back in 1996, and since then we’ve helped global clients like Apple, Nike, Diageo, and BMW (and hundreds more over the years) reimagine digital and do what no one else in their category can do. Today, we’re over 1,400 digitally obsessed employees in 12 offices, across Europe, Asia, and North America—with a major, full-service hub in London. 

What makes us different? We truly understand every part of our clients' digital ecosystems, and we deliver success by making data, creativity, and technology more connected, more efficient, and more powerful. Of course, digital never stands still, but neither do we. We help brands seize opportunities so that their customers get a better experience and a more seamless, dynamic, and personalised experience everywhere they go.
We’re also proud to be part of Omnicom, one of the largest holding companies for global advertising, marketing, digital, and communications services firms (serving more than 5,000 clients in over 100 countries).

No matter how much digital changes, one thing will always stay the same—who we are. We’re a transparent, honest, values-driven, passionate partner with a can-do attitude that our clients notice and appreciate.

We’re Critical Mass, but our friends call us CM. Please call us CM.

We are now majority-owned (99%) by Omnicom Group Inc. (NYSE: OMC). 
Omnicom is one of the largest holding companies for global advertising, marketing, digital and communications services firms. Their global revenue is over $15 billion, and they have more than 5,000 clients in over 100 countries.


Strategic Consulting: CX Consulting, e-Commerce Strategy, Brand Strategy, Technical Strategy, Digital Identity, Search Strategy, Social Consulting, Data Strategy, Mobile Strategy, Product Strategy

Experience Design: Brand Identity, User Experience, Interaction Design, Website Design, Mobile Applications, Intranets, Immersive Content, Service Design, Product Design, e-Commerce Design

Marketing Communications: Channel Planning, Integrated Campaigns, Social Media, E-CRM, Search Marketing, Media Planning & Buying, Community Management, DCO & Performance Marketing

Technology: Solution Architecture, Prototyping, Application Development, Search, Integration, Mobile Development, Search Optimization, Quality Assurance, DevOps, 1:1 Personalization

Marketing Science: Data Strategy Consulting, Segmentation & Targeting, Attribution Modelling, Testing & Optimization, Measurement Planning & Implementation, Holistic, Performance Dashboards, Investment Analysis, AI/Predictive Analytics

  • Dianne Wilkins

    Dianne Wilkins


  • Sara Anhorn

    Sara Anhorn

    Chief Talent Officer

  • Lee Tamkee

    Lee Tamkee

    Chief Financial Officer

  • John McLaughlin

    John McLaughlin

    Chief Operating Officer

  • Val Carlson

    Val Carlson

    Chief Creative Officer

  • Grant Owens

    Grant Owens

    Chief Strategy Officer

  • Chris Gokiert

    Chris Gokiert