Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they believe are making a difference.
The Drum, 04/05/2018
Lessons learned in the marketing world have been weaponised in the political arena, writes Grant Owens, chief strategy officer at Critical Mass.
Dianne Wilkins is the CEO of Critical Mass - a global digital experience design agency. She is also a talent magnet, drawing people to her with her openness and her commitment to their success. She is also a survivor. We talked about her willingness to jump in, the tragedy that changed her life, and the role that ice cream played in shaping her remarkable career.
The Lookinglass, 02/23/2018
Digital experience design agency Critical Mass announced Pedro Laboy as its first-ever chief data innovation officer and Sara Anhorn as its first senior vice president of talent.
The Drum, 02/01/2018
CEO of Critical Mass with a passion for doing extraordinary work that transforms clients' businesses by improving customers' lives.
|Client||Start Year||End Year|
|Blue Cross Blue Shield of Tennessee||2017||Current|
|Blue Shield of California||2015||Current|
Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Over the next 20 years, we helped global brands reimagine digital and transform their businesses though strategic consulting, innovative creative ideas and cutting-edge technology thinking.
Today, we are 950 employees across 11 global offices. Even though we’re much bigger than when we started out in Calgary, we remain true to our roots—we’re transparent, honest, passionate, and have a can-do attitude that our clients notice and appreciate. Our executive and global leadership team use an open and accessible management style to drive our success on all fronts: innovating our work and services, mentoring our talent, and ensuring we deliver of industry-leading work. We believe this is core to our success as a digital leader.
We are now majority-owned (99%) by Omnicom Group Inc. (NYSE: OMC).
Omnicom is one of the largest holding companies for global advertising, marketing, digital and communications services firms. Their global revenue is over $15 billion, and they have more than 5,000 clients in over 100 countries.
Strategic Consulting: CX Consulting, eCommerce Strategy, Brand Strategy, Technical Strategy, Digital Identity, Search Strategy, Social Consulting
Experience Design: User Experience, Interaction Design, Website Design, Mobile Applications, Intranets, Physical Experiences, Service Design, Product Design, eCommerce Design
Marketing Communications: Channel Planning, Integrated Campaigns, Social Media, ECRM, Search Marketing (SEM) Media Planning/Buying, Community Management
Technology and Implementation: Solution Architecture, Prototyping, Application Development, System Integration, Mobile Development, Search Optimization, Quality Assurance, Devops
Marketing Science: Data Strategy Consulting, Segmentation & Targeting, Attribution Modeling, Testing & Optimization, Measurement Planning & Implementation
Chief Creative Officer
Chief Strategy Officer
Chief Operating Officer
Chief Financial Officer
Chief Data Innovation Officer