Client Start Year End Year
Alberta Ballet 2017 Current
Apple 2015 Current
Ascension Healthcare 2015 Current
Asics 2017 Current
AT&T 2009 Current
Bayer AG 2017 Current
Blizzard Entertainment 2016 Current
Blue Cross Blue Shield of Tennessee 2017 Current
Blue Shield of California 2015 Current
BMW USA 2016 Current

Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Over the next 20 years, we helped global brands reimagine digital and transform their businesses though strategic consulting, innovative creative ideas and cutting-edge technology thinking.

Today, we are 950 employees across 11 global offices. Even though we’re much bigger than when we started out in Calgary, we remain true to our roots—we’re transparent, honest, passionate, and have a can-do attitude that our clients notice and appreciate. Our executive and global leadership team use an open and accessible management style to drive our success on all fronts: innovating our work and services, mentoring our talent, and ensuring we deliver of industry-leading work. We believe this is core to our success as a digital leader.

We are now majority-owned (99%) by Omnicom Group Inc. (NYSE: OMC).
Omnicom is one of the largest holding companies for global advertising, marketing, digital and communications services firms. Their global revenue is over $15 billion, and they have more than 5,000 clients in over 100 countries.


Strategic Consulting: CX Consulting, eCommerce Strategy, Brand Strategy, Technical Strategy, Digital Identity, Search Strategy, Social Consulting

Experience Design: User Experience, Interaction Design, Website Design, Mobile Applications, Intranets, Physical Experiences, Service Design, Product Design, eCommerce Design

Marketing Communications: Channel Planning, Integrated Campaigns, Social Media, ECRM, Search Marketing (SEM) Media Planning/Buying, Community Management

Technology and Implementation: Solution Architecture, Prototyping, Application Development, System Integration, Mobile Development, Search Optimization, Quality Assurance, Devops

Marketing Science: Data Strategy Consulting, Segmentation & Targeting, Attribution Modeling, Testing & Optimization, Measurement Planning & Implementation

  • Dianne Wilkins

    Dianne Wilkins


  • Chris Gokiert

    Chris Gokiert


  • Conor Brady

    Conor Brady

    Chief Creative Officer

  • Grant Owens

    Grant Owens

    Chief Strategy Officer

  • John McLaughlin

    John McLaughlin

    Chief Operating Officer

  • Lee Tamkee

    Lee Tamkee

    Chief Financial Officer

  • Pedro  Laboy

    Pedro Laboy

    Chief Data Innovation Officer

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