• R/GA Veteran Joins Critical Mass New York in Senior Strategy Role | AgencySpy

    R/GA Veteran Joins Critical Mass New York in Senior Strategy Role | AgencySpy

    Charlotte Diaz arrives from co:collective and will lead strategy for the agency's New York clients.

    Ad Week, 10/08/2018

  • Instagram Users Are Disappointed With IGTV: Now What? – Adweek

    Instagram Users Are Disappointed With IGTV: Now What? – Adweek

    Opinion: The photo- and video-sharing network still has a long way to go.

    AdWeek, 09/27/2018

  • Op-Ed: What Retailers Should Consider Before Using (or Losing) Augmented Reality

    Op-Ed: What Retailers Should Consider Before Using (or Losing) Augmented Reality

    Author Ricky Bacon explains how before writing off AR altogether, retailers can consider using the technology by focusing on how it can help them meet their core customers' needs and preferences, ultimately serving to differentiate their brand.

    PSFK, 09/21/2018

  • Fearless - Ep. 44: "The Team Builder" - Dianne Wilkins — The Lookinglass

    Fearless - Ep. 44: "The Team Builder" - Dianne Wilkins — The Lookinglass

    Dianne Wilkins is the CEO of Critical Mass - a global digital experience design agency. She is also a talent magnet, drawing people to her with her openness and her commitment to their success. She is also a survivor. We talked about her willingness to jump in, the tragedy that changed her life, and the role that ice cream played in shaping her remarkable career. 

    The Lookinglass, 02/23/2018

  • Real Famous - S4E6 with Grant Owens | Listen via Stitcher Radio On Demand

    Real Famous - S4E6 with Grant Owens | Listen via Stitcher Radio On Demand

    Listen to Real Famous episodes free, on demand. This is a conversation with Grant Owens, the Chief Strategy Officer at Critical Mass. They are a global experience design company with clients like GoDaddy, Rolex, AT&T, Nike, Jack Daniels, United and many more. Prior to that, he spent more than 10 years at Razorfish leading digital strategy for clients like Spotify, Mercedes-Benz, Ford, and Viacom. He is also an adjunct professor at NYU. Enjoy! The easiest way to listen to podcasts on your iPhone, iPad, Android, PC, smart speaker – and even in your car. For free. Bonus and ad-free content available with Stitcher Premium.

    Stitcher, 07/03/2018

Client Start Year End Year
DePaul University 2018 Current
EmblemHealth 2018 Current
1-800 Contacts 2018 Current
Citi 2005 Current
AT&T 2009 Current
Nissan 2009 Current
Apple 2015 Current
Johnson & Johnson 2015 Current
Blue Shield of California 2015 Current
Blizzard Entertainment 2016 Current

Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Over the next 20 years, we helped global brands reimagine digital and transform their businesses though strategic consulting, innovative creative ideas and cutting-edge technology thinking.

Today, we are 950 employees across 11 global offices. Even though we’re much bigger than when we started out in Calgary, we remain true to our roots—we’re transparent, honest, passionate, and have a can-do attitude that our clients notice and appreciate. Our executive and global leadership team use an open and accessible management style to drive our success on all fronts: innovating our work and services, mentoring our talent, and ensuring we deliver of industry-leading work. We believe this is core to our success as a digital leader.

We are now majority-owned (99%) by Omnicom Group Inc. (NYSE: OMC).
Omnicom is one of the largest holding companies for global advertising, marketing, digital and communications services firms. Their global revenue is over $15 billion, and they have more than 5,000 clients in over 100 countries.

Services:

Strategy & Planning: Customer Experience Strategy, Digital Transformation, Brand Strategy, E-Commerce, Digital Identity, Technical Strategy

Experience Design: User Experience, Responsive Design, E-Commerce Design, Brand Creation, Digital Product Design, Web & Mobile Design, Voice Interfaces, Intranet Design, Physical & Spatial

Marketing Communications: Channel Planning, Integrated Campaigns, Social Programs, Content Creation & Planning, Search Marketing, Media Planning & Buying

Technology & Implementation: Solution Architecture, Prototyping, Application Development, Systems Integration, Web & Mobile Development, Search Optimization, Devops

Marketing Science: Data Strategy, Segmentation & Targeting, Attribution Marketing, Testing & Optimization, Measurement Planning & Implementation

  • Dianne Wilkins

    Dianne Wilkins

    CEO

  • Chris Gokiert

    Chris Gokiert

    President

  • Conor Brady

    Conor Brady

    Chief Creative Officer

  • Grant Owens

    Grant Owens

    Chief Strategy Officer

  • John McLaughlin

    John McLaughlin

    Chief Operating Officer

  • Lee Tamkee

    Lee Tamkee

    Chief Financial Officer

  • Pedro  Laboy

    Pedro Laboy

    Chief Data Innovation Officer

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