Creative
Cases
-
Intuit / Quickbooks
-
AT&T
News
-
Top 5 DEI campaigns and efforts by brands and agencies: Nov. 3, 2022 | Ad Age
The first in a series highlighting branded DE&I efforts includes inclusive guides, a video series and creative workshops.
Ad Age, 11/03/2022
-
Top advertising industry trends to watch in 2023 | Ad Age
The Amp community looks back on the issues that defined 2022 and what's to come in the year ahead. Grant Owens, Chief Strategy Officer at CM, describes five major trends he foresees in 2023.
Ad Age, 12/14/2022
-
Critical Mass shows that the key to growth is a connected ecosystem - Interviews
In our latest of interviews centered on new busisness and growth, Chris Gokiert of Critical Mass chimes in on finding authentic growth opportunities through utilizing a connected ecosystem, AOR relationships and digital expansion
AdForum, 01/31/2023
-
Adweek's Guide to Critical Mass' Trailhead Program
This fall, Canada-based digital agency Critical Mass formally launched Trailhead, a 115-person large program comprised of 40 interns and 75 full-time employees who have either recently graduated or are switching industries.
Adweek, 10/13/2022
-
Games for Change Malaysia and what South East Asian gamedevs need
Interest in the game development scene in countries like Malaysia is increasing, but more steps are needed to foster a sustainable industry.
GamesHub, 10/06/2022
Clients
| Client | Start Year | End Year |
|---|---|---|
| 1-800-Flowers | 2022 | Current |
| Airbnb | 2020 | Current |
| Apple | 2015 | Current |
| AT&T | 2009 | Current |
| Blackstone | 2022 | Current |
| Blue Cross of Idaho | 2021 | Current |
| BMW USA | 2016 | Current |
| BNY Mellon | 2019 | Current |
| City National Bank | 2020 | Current |
| Delta Faucet | 2023 | Current |
About
In a complex and fast-moving world, Critical Mass designs unparalleled brand experiences that connect with people. We were established in Calgary back in 1996, and since then we’ve helped global clients like Apple, Nike, Diageo, and BMW (and hundreds more over the years) reimagine digital and do what no one else in their category can do. Today, we’re over 1,400 digitally obsessed employees in 12 offices, across Europe, Asia, and North America—with a major, full-service hub in London.
What makes us different? We truly understand every part of our clients' digital ecosystems, and we deliver success by making data, creativity, and technology more connected, more efficient, and more powerful. Of course, digital never stands still, but neither do we. We help brands seize opportunities so that their customers get a better experience and a more seamless, dynamic, and personalised experience everywhere they go.
We’re also proud to be part of Omnicom, one of the largest holding companies for global advertising, marketing, digital, and communications services firms (serving more than 5,000 clients in over 100 countries).
No matter how much digital changes, one thing will always stay the same—who we are. We’re a transparent, honest, values-driven, passionate partner with a can-do attitude that our clients notice and appreciate.
We’re Critical Mass, but our friends call us CM. Please call us CM.
We are now majority-owned (99%) by Omnicom Group Inc. (NYSE: OMC).
Omnicom is one of the largest holding companies for global advertising, marketing, digital and communications services firms. Their global revenue is over $15 billion, and they have more than 5,000 clients in over 100 countries.
Services:
Strategic Consulting: CX Consulting, e-Commerce Strategy, Brand Strategy, Technical Strategy, Digital Identity, Search Strategy, Social Consulting, Data Strategy, Mobile Strategy, Product Strategy
Experience Design: Brand Identity, User Experience, Interaction Design, Website Design, Mobile Applications, Intranets, Immersive Content, Service Design, Product Design, e-Commerce Design
Marketing Communications: Channel Planning, Integrated Campaigns, Social Media, E-CRM, Search Marketing, Media Planning & Buying, Community Management, DCO & Performance Marketing
Technology: Solution Architecture, Prototyping, Application Development, Search, Integration, Mobile Development, Search Optimization, Quality Assurance, DevOps, 1:1 Personalization
Marketing Science: Data Strategy Consulting, Segmentation & Targeting, Attribution Modelling, Testing & Optimization, Measurement Planning & Implementation, Holistic, Performance Dashboards, Investment Analysis, AI/Predictive Analytics
People
-
Dianne Wilkins
Chair
-
Sara Anhorn
Chief Talent Officer
-
Lee Tamkee
Chief Financial Officer
-
John McLaughlin
Chief Operating Officer
-
Val Carlson
Chief Creative Officer
-
Grant Owens
Chief Strategy Officer
-
Chris Gokiert
CEO