Cases
News
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15 agency executives leading personalization efforts
These executives are building AI products and tools for their agencies and clients.
AdAge, 04/28/2025
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Universal messaging in a divided world
From taboos to technology, marketers, agencies and media owners are grappling with how to connect across fragmented, polarised audiences. But does that make a universal message impossible?
Campaign, 06/20/2025
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Craig Robinson stars in new AT&T Business ‘Office’ campaign
BBDO’s “Wake up With CrAIg” campaign follows the success of last year’s “Sleep with Rain” starring Rainn Wilson.
AdAge, 07/29/2025
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Omnicom 'ArtBot' Will Do For Creative What AI Has Been Doing For Media, So Far 07/10/2024
It isn't clear how Omnicom's new ArtBotAI differs from other generative AI art creation tools, but if you look at its recently published sizzle reel, you can get an idea of the direction its headed in.
MediaPost, 07/10/2024
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Omnicom unveils ArtBotAI to drive digital content at scale
The next-generation intelligent content platform leverages large language models to assemble clients’ digital assets and create personalized experiences.
Marketing Dive, 07/15/2024
Clients
| Client | Start Year | End Year |
|---|---|---|
| Apple | 2015 | Current |
| Harley Davidson | 2015 | Current |
| Airbnb | 2020 | Current |
| J&J | 2020 | Current |
| DePaul University | 2018 | Current |
| US Army | 2018 | Current |
| Delta Faucet | 2023 | Current |
| Nike | 2020 | Current |
| Mars Wrigley | 2022 | Current |
| Diageo | 2021 | Current |
About
We’re Critical Mass. We are 2,000 inspired humans across 14 offices, setting the right path—not just the next one—for our clients, their customers, and our own colleagues.
We work with the best, Apple, Adobe, BMW, Nike, Diageo, Airbnb, BNY and many more, to power connected ecosystems that make brands stand out by driving performance with data, technology, AI, creative and media.
We’re a global marketing agency founded in Canada, but digital is our home. If you know us, then you know we’re a special place that attracts big talent and tiny egos. We’re driven, uncompromising and we live our values. We’re Critical Mass, but our friends call us CM.
Learn more at criticalmass.com.
Services:
- Creative/Brand
- Experience Design
- Transformation
- Innovation
- Intelligent Production
- Capabilities Digital
- Brand Identity
- Social Storytelling
- Digital Brand Experience & Extensions
- DCO/Campaigns
- User Experience
- User Interface Design
- Content Strategy
- Media Planning & Buying
- E-commerce Solutions
- MarTech/AdTech Platforms
- Automated/Live Analytics
- New & Emerging Technology
- Machine Learning & AI
- Immersive Content
People
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Chris Gokiert
CEO
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Sara Anhorn
Chief Talent Officer
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Jocelyn Loria
Chief Financial Officer
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John McLaughlin
Chief Operating Officer
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Val Carlson
Chief Creative Officer
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Grant Owens
Chief Strategy Officer