The agency has already developed EX platforms and projects for the likes of AT&T, Visa and SAP.. From Campaign US
Little Black Book, INFLUENCER: Critical Mass' Andrea Lennon on the value in learning how to stop and take that deep, reflective breath
Little Black Book, 07/03/2020
Little Black Book, INFLUENCER: Critical Mass' Ricky Bacon on how the next generation of advertising will be driven by the technology of next generation gaming
Little Black Book, 07/24/2020
With over 17 years of experience in developing software, architecting solutions, and managing technical projects, Phaedra is a subject matter expert in speaking engagements, industry events, and thought leadership ideas and publications. We discussed how technology and creative people collaborate and how to lead them effectively.
Venturi Group, 09/14/2020
|Client||Start Year||End Year|
|New York Life Insurance||2019||Current|
|European Wax Center||2019||Current|
|City National Bank||2020||Current|
Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Over the next 20 years, we helped global brands reimagine digital and transform their businesses though strategic consulting, innovative creative ideas and cutting-edge technology thinking.
Today, we are 950 employees across 12 global offices. Even though we’re much bigger than when we started out in Calgary, we remain true to our roots—we’re transparent, honest, passionate, and have a can-do attitude that our clients notice and appreciate. Our executive and global leadership team use an open and accessible management style to drive our success on all fronts: innovating our work and services, mentoring our talent, and ensuring we deliver of industry-leading work. We believe this is core to our success as a digital leader.
We are now majority-owned (99%) by Omnicom Group Inc. (NYSE: OMC).
Omnicom is one of the largest holding companies for global advertising, marketing, digital and communications services firms. Their global revenue is over $15 billion, and they have more than 5,000 clients in over 100 countries.
Strategy & Planning: Customer Experience Strategy, Digital Transformation, Brand Strategy, Social Strategy, E-Commerce, Digital Identity, Technical Strategy
Experience Design: User Experience, Responsive Design, E-Commerce Design, Brand Creation, Digital Product Design, Web & Mobile Design, Voice Interfaces, Intranet Design, Physical & Spatial
Marketing Communications: Channel Planning, Integrated Campaigns, Social Programs, Content Creation & Planning, Search Marketing, Media Planning & Buying
Technology & Implementation: Solution Architecture, Prototyping, Application Development, Systems Integration, Web & Mobile Development, Search Optimization, Devops
Marketing Science: Data Strategy, Segmentation & Targeting, Attribution Marketing, Testing & Optimization, Measurement Planning & Implementation
Chief Strategy Officer
Chief Operating Officer
Chief Financial Officer