• Infiniti and Critical Mass Are Putting Instagrammers Behind the Wheel of a Q60 Coupe – Adweek

    Infiniti and Critical Mass Are Putting Instagrammers Behind the Wheel of a Q60 Coupe – Adweek

    Luxury auto brand Infiniti teamed up with global digital experience design agency Critical Mass on an immersive Instagram experience that enables users to feel like they are piloting a Q60 coupe around a racetrack.

    AdWeek, 07/29/2019

  • 122 - Conor Brady — Obsessed Show

    122 - Conor Brady — Obsessed Show

    Today on Obsessed Show I'm chatting with the Chief Creative Officer of global digital experience agency, Critical Mass, Conor Brady. Prior to joining Critical Mass, he worked at digital agencies Huge and Organic, holding the title of Chief Creative Officer at each. Throughout his career, he has played a decisive role in shaping the digital experiences of BMW, Apple, Marriott, Nike, Hilton, Audi, RevoltTV, Samsung, and Pepsi. His work has won awards across the globe from Cannes to London to Asia.

    Obsessed Show, 07/01/2019

  • The Real Magic of Strategy - Interviews

    The Real Magic of Strategy - Interviews

    Critical Mass Senior Strategist Kat Nixon discusses the importance of empathizing with the everyday consumer by spending time with them in person.

    AdForum, 01/30/2019

  • Op-Ed: What Retailers Should Consider Before Using (or Losing) Augmented Reality

    Op-Ed: What Retailers Should Consider Before Using (or Losing) Augmented Reality

    Author Ricky Bacon explains how before writing off AR altogether, retailers can consider using the technology by focusing on how it can help them meet their core customers' needs and preferences, ultimately serving to differentiate their brand.

    PSFK, 09/21/2018

  • In a world of deep fakes and Google Duplex, how far should brands take AI? | VentureBeat

    In a world of deep fakes and Google Duplex, how far should brands take AI? | VentureBeat

    Have you noticed that AI has finally passed into everyday reality? No one needs to reference science fiction apologetically to talk about it. It’s plainly here. It’s plainly real. And now that it’s real, our questions about it need to get real in response.

    VentureBeat, 06/09/2018

Client Start Year End Year
U.S. Army 2018 Current
AT&T 2009 Current
Citi 2005 Current
Apple 2015 Current
Nissan 2009 Current
BMW USA 2016 Current
EmblemHealth 2018 Current
Blizzard Entertainment 2016 Current
Marriott 2016 Current
1-800 Contacts 2018 Current

Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Over the next 20 years, we helped global brands reimagine digital and transform their businesses though strategic consulting, innovative creative ideas and cutting-edge technology thinking.

Today, we are 950 employees across 12 global offices. Even though we’re much bigger than when we started out in Calgary, we remain true to our roots—we’re transparent, honest, passionate, and have a can-do attitude that our clients notice and appreciate. Our executive and global leadership team use an open and accessible management style to drive our success on all fronts: innovating our work and services, mentoring our talent, and ensuring we deliver of industry-leading work. We believe this is core to our success as a digital leader.

We are now majority-owned (99%) by Omnicom Group Inc. (NYSE: OMC).
Omnicom is one of the largest holding companies for global advertising, marketing, digital and communications services firms. Their global revenue is over $15 billion, and they have more than 5,000 clients in over 100 countries.

Services:

Strategy & Planning: Customer Experience Strategy, Digital Transformation, Brand Strategy, E-Commerce, Digital Identity, Technical Strategy

Experience Design: User Experience, Responsive Design, E-Commerce Design, Brand Creation, Digital Product Design, Web & Mobile Design, Voice Interfaces, Intranet Design, Physical & Spatial

Marketing Communications: Channel Planning, Integrated Campaigns, Social Programs, Content Creation & Planning, Search Marketing, Media Planning & Buying

Technology & Implementation: Solution Architecture, Prototyping, Application Development, Systems Integration, Web & Mobile Development, Search Optimization, Devops

Marketing Science: Data Strategy, Segmentation & Targeting, Attribution Marketing, Testing & Optimization, Measurement Planning & Implementation

  • Dianne Wilkins

    Dianne Wilkins

    CEO

  • Chris Gokiert

    Chris Gokiert

    President

  • Conor Brady

    Conor Brady

    Chief Creative Officer

  • Grant Owens

    Grant Owens

    Chief Strategy Officer

  • John McLaughlin

    John McLaughlin

    Chief Operating Officer

  • Lee Tamkee

    Lee Tamkee

    Chief Financial Officer

  • Pedro  Laboy

    Pedro Laboy

    Chief Data Innovation Officer

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