Amica Insurance Companywww.cronin-co.com
In an industry that is often defined by its volatility, one Connecticut firm has not only stood the test of time, but continues to evolve to meet changing market demand and fuel growth decade after decade. Cronin, a digitally driven marketing agency that has been in business for 70 years, is rebranding the company to better reflect what it is today. “As our digital expertise has expanded, our entire offering has evolved and elevated along with it. It was time to take a step back, reconsider our brand and how Cronin could best express itself,” said Kim Manning, Principal/Chief Executive Officer at Cronin. “In that spirit, we have reimagined and restructured departments. Our capabilities in brand insights, content strategy and creation, and video production have all been amplified. And the outward expression of our company with our name, logo, and tagline have been updated to reflect the progressive agency that we are today.”
Cronin developed a custom Amazon Alexa Skill that ties into its proprietary analytics platform to help answer clients’ most pressing questions. With this rec...
Just Google it. Better yet, Alexa it. According to ComScore, over 40% of adults search via voice at least once per day. By the year 2020, the world will look much different: - 50% of all searches will be triggered by voice (source: Baidu) - 30% of web browsing will be screen-less (source: Gartner). How are you preparing for this seismic shift in technology usage?
Agency Selected as the Best Advertising Agency in Greater Hartford GLASTONBURY, CONN./ January 26, 2017 – Cronin, a digitally-driven marketing agency in Connecticut, has been honored with the “Best of Business” Award from the Hartford Business Journal. The agency was deemed the “Best Advertising Agency” in the Greater Hartford region. Cronin received the award …
There was a recurring theme among the ads that aired during Super Bowl 51. Steve Wolfberg joined Amanda Raus in the FOX 61 studios to discuss how commercials got political during the Big Game in 2017.
|Client||Start Year||End Year|
|Amica Insurance Company||2004||Current|
|Global Atlantic Financial Group||2016||Current|
|Harvard Pilgrim Health Care||2017||Current|
|Spectrum (Charter Communications)||2019||Current|
|UConn Health System||2017||Current|
|UCONN / University of Connecticut||2013||Current|
|Virtua Health System||2019||Current|
Cronin stands for Truth. That’s not simply the foundation of the strategy and content we create for our clients; it’s the core of who we are as a company. Ours is a culture that embraces authenticity, creativity, technology and innovation -- and doesn’t tolerate dogma or bullies. We’re a fiercely independent agency that’s not just omni-channel, but omni-truthful.
VP, Innovation & Business Development
Principal, Chief Creative & Growth Officer
Principal, Chief Executive Officer
SVP, Media & Analytics
SVP, Creative Director
SVP, Brand Strategy & Management
SVP, Digital Strategy & Technology
VP, Engagement & Influence
VP, Director of Integrated Production
Chief Financial Officer