• Cronin Wins Two Bell Ringer Awards | Cronin

    Cronin Wins Two Bell Ringer Awards | Cronin

    GLASTONBURY, CONN./ June 16, 2017 – Cronin, a digitally-driven marketing agency in Connecticut, has received two awards from the Publicity Club of New England. The Bell Ringer Awards recognize superior work completed by public relations and communications professionals across New England. The agency received top honors for public relations excellence related to campaigns for its …

    Cronin, 06/16/2017

  • Journey on a #Roadmap2Success.

    Journey on a #Roadmap2Success.

    As marketers, it’s easy to focus on the shiny object: a new website, a TV branding campaign, or perhaps a buzz-worthy content series. But at Cronin, we believe the strategic and creative journey is just as critical as the final destination. And that the path that leads us there needs to evolve.

    LinkedIn | Jeff Mard, 06/14/2017

  • Making Personas Work for You

    Making Personas Work for You

    User personas versus marketing personas versus buyer personas, or maybe all in one? Interviews, eye-tracking, paper prototyping, focus groups, online surveys – all of the above? Build them into touchpoint maps, journey maps, service blueprints, empathy maps, other types of artifacts? There are lots of ways to use and scale user personas to meet the needs of your organization or your project. Katie Lukas from Cronin talks about how an agency approach to personas needs to be able to support a wide variety of budgets, project types, industry verticals, and degrees of client savvy. She provides different examples of persona types, how to customize the persona approach to meet specific needs, how to design and prototype persona templates, scalable research levels, and samples of what kinds of artifacts we might develop from those personas. Additional support (Cronin Blog Post): https://www.cronin-co.com/blog/user-personas-versus-marketing-personas/

    YouTube, 03/16/2017

  • Artificial Intelligence: Healthcare’s latest medical breakthrough? | Cronin

    Artificial Intelligence: Healthcare’s latest medical breakthrough? | Cronin

    At Cronin, we’re always keeping an eye open for the latest advances in technology because we know how fast the latest and greatest can rock our client’ worlds (for better or worse.) We recently dove into Artificial Intelligence (AI) to explore how it’s transforming the healthcare industry. While artificial intelligence isn’t new, its presence in …

    Cronin, 03/03/2017

  • Steve Wolfberg Recaps Super Bowl 51 Ads on FOX 61 | Cronin

    Steve Wolfberg Recaps Super Bowl 51 Ads on FOX 61 | Cronin

    There was a recurring theme among the ads that aired during Super Bowl 51. Steve Wolfberg joined Amanda Raus in the FOX 61 studios to discuss how commercials got political during the Big Game in 2017.

    Cronin, 02/06/2017

Client Start Year End Year
Amica Insurance Company 2004 Current
Baystate Health System 2016 Current
CIGNA 2016 Current
Connecticut Children's Medical Center 2013 Current
Global Atlantic Financial Group 2016 Current
i-Health (formerly Amerifit Nutrition) 2006 Current
Konica Minolta Business Solutions 2002 Current
Liberty Bank 2003 Current
McDonald's Corporation 2001 Current
TIAA-CREF / CHET 2012 Current

Cronin stands for Truth. That’s not simply the foundation of the strategy and content we create for our clients; it’s the core of who we are as a company. Ours is a culture that embraces authenticity, creativity, technology and innovation -- and doesn’t tolerate dogma or bullies. We’re a fiercely independent agency that’s not just omni-channel, but omni-truthful.

  • Jeff Mard

    Jeff Mard

    VP, Innovation & Business Development

  • Steve Wolfberg

    Steve Wolfberg

    Principal, Chief Creative & Growth Officer

  • Kim Manning

    Kim Manning

    Principal, Chief Executive Officer

  • Gary  Capreol

    Gary Capreol

    SVP, Media & Analytics

  • Wayne Raicik

    Wayne Raicik

    SVP, Creative Director

  • Betsey Gainey

    Betsey Gainey

    SVP, Brand Strategy & Management

  • Mia Walters

    Mia Walters

    SVP, Digital Strategy & Technology

  • AnnMarie Kemp

    AnnMarie Kemp

    VP, Engagement & Influence

  • Lisa Crawford

    Lisa Crawford

    VP, Integrated Operations

  • Lester Ayala

    Lester Ayala

    VP, Broadcast & Integrated Production

  • Dolores Cluff

    Dolores Cluff

    VP, Client Financials

  • Jeff Mullaly

    Jeff Mullaly

    Chief Financial Officer

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