Creative
Cox Communications
State of Connecticut "Make it Here"
State of Connecticut
Dartmouth Health "Care Ties Us Together"
Dartmouth Health
Cases
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Western Atlantic University School of Medicine
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Dunkin'
News
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Google Still Dominates Search (for now) But Smart Brands Are Diversifying: Here's How
Over the past two decades, “Google it” became shorthand for finding answers, solutions and services. But that stronghold is shifting. As consumers start to search differently, we’re seeing Google’s long-standing dominance erode. AI is playing a large role in this erosion but it’s not the only factor. What’s happening is more about how people are redefining what it means to “look something up” and smart brands are adjusting their strategies to keep pace. Read more about what brands should do from our VP, Media & Analytics Tracy Klimkoski.
Cronin, 07/14/2025
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How Sports Marketing Transforms Brand Spectators into Super Fans
Sports marketing has emerged as a powerful strategy not just for building short-term brand visibility but for capturing a lasting place in consumers' hearts and minds.
Cronin, 04/07/2025
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Ad agency shakes up leadership team | Hartford Business Journal
Advertising and marketing agency Cronin has made two key promotions in its executive team. The Glastonbury-based agency has named Sean Folan president and chief operating officer, with Elizabeth Proctor becoming executive vice president of account service, strategy and digital. Mark Demuro continues to serve as CEO. Folan joined Cronin in 2021 as the agency’s healthcare practice leader, and was most recently executive vice president and COO.
Hartford Business Journal, 03/07/2025
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Building Brand Demand: The New Marketing Imperative
Blog article about how to win in today's cluttered marketing landscape by driving demand for your particular brand.
Cronin, 03/13/2025
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Cronin Accelerates Growth with Four Major Client Wins
Cronin has expanded its client roster with four new accounts, growing its already-robust presence in healthcare and financial services while strengthening its position in CPG and travel & leisure.
Cronin, 02/03/2025
Clients
| Client | Start Year | End Year |
|---|---|---|
| Best Life Brands | 2025 | Current |
| Valio | 2025 | Current |
| Owners Bank | 2024 | Current |
| Modern Woodmen of America | 2022 | Current |
| Fred Hutchinson Cancer Center | 2022 | Current |
| Dunkin' | 2020 | 2024 |
| Travelers | 2020 | Current |
| National Coast Guard Museum Association | 2024 | Current |
| Procell (Duracell) | 2023 | 2024 |
| Webster Five | 2023 | Current |
About
Cronin is a full-service, proudly independent agency that leverages superior creativity to help clients build strong brands and accelerate demand. We deliver marketing and communications that help our clients break through the clutter and connect with their target audiences, leading to powerful results.
Our mascot is a goat. Goats are curious, determined, nimble, and proudly independent. These are the same qualities that make Cronin the kind of true partner our clients value.
Cronin delivers a breadth and depth of services ranging from marketing analytics, insight-driven strategy, brilliant creative, attention-getting PR, innovative production, and omnichannel media management – all in service of helping our clients achieve their business and marketing objectives. We work with global, national, regional, and local clients, especially those seeking to punch above their weight or with something to prove, like us.
People
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Mark Demuro
Chairman & CEO
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Elizabeth Proctor
EVP, Account Service, Strategy, and Digital
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Scott Higgins
Executive Creative Director
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Ann Robertson
Executive Creative Director
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Tracy Klimkoski
Head of Media & Analytics
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AnnMarie Kemp
Head of Communications
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Katharine Laban
Head of People & Culture