To convince consumers that a $12 stick of deodorant with no aluminum and no parabens could get the job done, the campaign creative celebrated the “no.” Facebook, Instagram, display, audio, MikMak and ThinkDirty resulted in over 100 assets to drive consumers in-store to make a purchase. The work achieved an ad effectiveness score of 174, in-store saleslift of 137.6% and a 105 SeeHer GEM score. Plus, the brand doubled aided awareness, increased consideration by 7%, and increased household penetration by over 1%. Credits: Peyton Sutton, VP Account Management, Curiosity Katie Gerdes, Creative Director, Curiosity Andy Millard, Senior Designer, Curiosity Jane Manchester, Creative Director, Curiosity Katie Price Ross, Director of Activation, Curiosity
Media Post, 02/02/2022
Online grocery delivery service seeks to stand out from rivals with campaign that creates an emotional connection.
Ad Age, 03/10/2022
Under the new relationship, Curiosity will manage all above-the-line media strategy, planning and buying, along with strategic partnerships.
Media Post, 11/09/2021
|Client||Start Year||End Year|
|Summit Hills (Southeastern Mills)||2021||Current|
|Stearns & Foster||2017||2019|
|Bush's Baked Beans||2019||2020|
|Western & Southern Financial||2020||Current|
We are Curiosity – an independent, full-service creative solutions agency that lives and breathes the power of being strategically curious. With core capabilities in strategy, creative, media, and analytics, we believe that asking the right questions is the key to unlocking the right solutions. That's why, when it comes to your business, no question is off-limits. This philosophy means we're always eager to work with committed, courageous, soulmate-seeking brands who are looking for answers. From our gamified Curious Question sessions to our TikTok pilot program to our in-house, DTC startup accelerator, partnering with us means smarter solutions from a spirit of vulnerability and extreme collaboration. Because for us, it all starts with curiosity. And that's why we're a 2021 Ad Age Small Agency of the Year. Want to join our roster alongside mega brands like P&G, Brooks Running, FreshDirect, The Skimm, Cincinnati Bell (now Altafiber), and Western & Southern.
Set up a meeting now at curiosity.fun.