BUSH’S® Beans has been a household name for over a century, and yet, they’ve lost their place in the minds and mouths of younger generations. Bush’s knew that if they wanted to find a place in millennial shopping carts, innovation would need to be the top priority. So to spread the word about the new product line, we launched a campaign featuring an eye-catching, mouthwatering content series dedicated to educating millennials about what BUSH’S does best: making beans, in any form, taste amazing. The goal: prove the concept works with millennials.