Client Start Year End Year
Google 2009 Current
American Giant 2011 Current
Ariat International 2013 Current
Ski Utah 2017 Current
Empower 2017 Current
MDsave 2015 Current
Ubisoft 2008 Current
Peets Coffee and Tea 2015 Current
Sparkle 2016 Current
Brawny 2014 Current

Cutwater is an independent agency based in San Francisco. We named the agency Cutwater, after the bow of a boat. It's the leading edge that cuts through the sea so everything else can follow. We believe that for a brand to achieve scale and message consistency, everything should be informed by a clear and relevant point of view, a Cutwater. We help brands find their Cutwater, a story that is iconic, effective and truthful.

We make, write and publish content for brands to turn their consumers into fans and the brand into a channel. Our success has been driven by our strong strategic focus and inspiring creative ideas.

We believe that in a world of quantity there will always be a need for quality. Quality creative communications are quicker to socialize and help turn brands into channels and consumers into fans. Theres an economy to a big idea and we aim to capture it.

We believe brands need a Cutwater.

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