Brawny put Snapchat spectacles on little kids to make a film for Mother's Day in which, from a child's perspective, moms are giants.
Creativity Online, 05/10/2017
San Francisco-based independent agency Cutwater has appointed Ronny Northrop as executive creative director, a first for the agency which had not previously had an ECD. Northrop will partner with chief creative officer Chuck McBride to continue driving growth for the agency and its clients, as well as taking on a significant role in the development of the creative team.
The Drum, 04/26/2017
|Client||Start Year||End Year|
|Peets Coffee and Tea||2015||Current|
Cutwater is an independent agency based in San Francisco. We named the agency Cutwater, after the bow of a boat. It's the leading edge that cuts through the sea so everything else can follow. We believe that for a brand to achieve scale and message consistency, everything should be informed by a clear and relevant point of view, a Cutwater. We help brands find their Cutwater, a story that is iconic, effective and truthful.
We make, write and publish content for brands to turn their consumers into fans and the brand into a channel. Our success has been driven by our strong strategic focus and inspiring creative ideas.
We believe that in a world of quantity there will always be a need for quality. Quality creative communications are quicker to socialize and help turn brands into channels and consumers into fans. Theres an economy to a big idea and we aim to capture it.
We believe brands need a Cutwater.