The Davis Difference. Davis Advertising has the capabilities to make your brand stand out in today's complex world of media. We call this "Brand Synchronization". Making your brand truly work in today's traditional and digital world takes an agency the has the resources and expertise to truly maximize its impact and make meaningful connections.
Research shows that people respond to brands the same way they respond to other people. They are attracted to brands “who” are believable, act in accordance with this identity and have a likable personality. At Davis, we develop compelling brand positioning's and personalities, and with our expertise across every channel, we shape the message elements to work in a synchronized way, creating a seamless, smooth, coordinated whole-brand experience that attracts, compels, engages and sells.
This synchronization ensures that if one message element is changed, the other elements correspond appropriately. The whole brand can move as one responsive, agile unit to adapt to marketplace conditions.
Defining the heart and soul of your brand is essential, but getting all the pieces to truly synchronize as an attractive, compelling and coordinated unit is what fully brings a brand to life. So, when a brand captures a consumer’s attention, the magic continues as the dialog ensues, and the brand moves closer to making a meaningful connection.
Davis Advertising offers the largest array of in-house capabilities in New England. Our 15,000 square foot office includes complete in-house audio/ video production suites, digital marketing team, creative and content writers and an experienced account service team.
Our expertise includes financial, franchise, education, retail and business to business.