• Meet an Indie Agency: D/CAL | LinkedIn

    Meet an Indie Agency: D/CAL | LinkedIn

    It's another week of Meet an Indie Agency. This time, we head to Detroit and SoCal, where we meet agency co-founders Adam Wilson and Tony Hawk. Adam has some serious creative chops across the agency world and some of the most iconic brands. Tony Hawk? Well, you've likely heard about his myriad exploits over several decades. We learn how this creative powerhouse combines deep craft and strategy with the right cultural touches.

    LinkedIn, 05/29/2024

  • D/CAL Featured in Ad Age Article About Celebrity-Backed Agencies

    D/CAL Featured in Ad Age Article About Celebrity-Backed Agencies

    Here's why A-listers including Shaquille O’Neal, Tony Hawk, Reese Witherspoon and Tom Brady have started their own agencies, and what benefits and risks they bring to the ad industry.

    Ad Age, 08/08/2023

  • D/CAL Boogies on Down at D-Show with 5 Award Wins — D/CAL

    D/CAL Boogies on Down at D-Show with 5 Award Wins — D/CAL

    D/CAL spread the brand love at this year’s D Show in Detroit with 8 shortlisted entries in 7 different categories with 5 different clients/brands! • Detroit Vs. Everybody x Gucci “Patterns” • Lions Clubs International “United in Kindness” 🇺🇦 • Epihone Guitars “First Forever” • KRK Audio “Studio Anywhere” • Kramer Guitars “Shred The Holidays” • Kramer Guitars “Spotify Enabled Print Ad” We are proud to mix it up in our beloved local award show!

    D/CAL, 06/16/2023

Client Start Year End Year
Buddy's Pizza 2023 Current
Wolverine Boots 2023 Current
Uptime Energy Drink 2022 2024
Kraft Foods 2019 2020
Detroit Pistons 2019 Current
Lions Clubs International 2021 Current
May Mobility 2019 2023
Gucci 2021 2023
5.11 Apparel 2019 Current
Gibson Brands 2021 Current

Founded in 2019 by Tony Hawk and a couple of ad vets, we partner on planning that doesn’t smell like strategy, and invent things that don’t look like advertising. We’re a diverse cast of agency outsiders, 1000+ internet creators, and agency-trained talent, uniquely qualified to solve an equally diverse spectrum of business problems. We specialize in contemporary brand narrative development, content creation, and activations - at the convergence of strategy, creative, and technology. From guitars to autonomous shuttles and everything in between, we move at the speed-of-subcultures to make brands happen.

  • Justin "Dud" Lawson

    Justin "Dud" Lawson


  • Anna Moses

    Anna Moses

    Account Coordinator

  • Eliot Zuniga

    Eliot Zuniga

    Sr. Art Director/Designer

  • Marcus Morabito

    Marcus Morabito

    Associate Creative Director

  • Mike LaFontaine Jr.

    Mike LaFontaine Jr.

    Founding Partner/Advisor

  • Christos Moisides

    Christos Moisides

    Founding Partner/Advisor

  • Cathy Goodman

    Cathy Goodman

    Cultural Advisory Board Director

  • Rick Williams

    Rick Williams

    Cultural Advisory Board

  • Matt Perlman

    Matt Perlman

    Business Manager

  • Jared Prindle

    Jared Prindle

    Co-Founder/Director of Production

  • Melanie Westendorf

    Melanie Westendorf

    Director of Client Services

  • Ryan Maconochie

    Ryan Maconochie

    Co-Founder // Creative & Design

  • Adam Wilson

    Adam Wilson

    Co-Founder // Strategy & Creative

  • Tony  Hawk

    Tony Hawk

    Co-Founder // Chairman of the Board