Creative
Cases
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D/CAL x Gibson | Campaign Case Study
Gibson Brands
News
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D/CAL Featured in Ad Age Article About Celebrity-Backed Agencies
Here's why A-listers including Shaquille O’Neal, Tony Hawk, Reese Witherspoon and Tom Brady have started their own agencies, and what benefits and risks they bring to the ad industry.
Ad Age, 08/08/2023
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D/CAL Boogies on Down at D-Show with 5 Award Wins — D/CAL
D/CAL spread the brand love at this year’s D Show in Detroit with 8 shortlisted entries in 7 different categories with 5 different clients/brands! • Detroit Vs. Everybody x Gucci “Patterns” • Lions Clubs International “United in Kindness” 🇺🇦 • Epihone Guitars “First Forever” • KRK Audio “Studio Anywhere” • Kramer Guitars “Shred The Holidays” • Kramer Guitars “Spotify Enabled Print Ad” We are proud to mix it up in our beloved local award show!
D/CAL, 06/16/2023
Clients
Client | Start Year | End Year |
---|---|---|
Wolverine Boots | 2023 | Current |
Uptime Energy Drink | 2022 | Current |
Kraft Foods | 2019 | 2020 |
Detroit Pistons | 2019 | 2020 |
Lions Clubs International | 2021 | Current |
May Mobility | 2019 | Current |
Gucci | 2021 | 2023 |
5.11 Apparel | 2019 | Current |
Gibson Brands | 2021 | Current |
About
Founded in 2019 by Tony Hawk and a couple of ad vets, we partner on planning that doesn’t smell like strategy, and invent things that don’t look like advertising. We’re a diverse cast of agency outsiders, 1000+ internet creators, and agency-trained talent, uniquely qualified to solve an equally diverse spectrum of business problems. We specialize in contemporary brand narrative development, content creation, and activations - at the convergence of strategy, creative, and technology. From guitars to autonomous shuttles and everything in between, we move at the speed-of-subcultures to make brands happen.
People
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Justin "Dud" Lawson
Writer-At-Large
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Anna Moses
Account Coordinator
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Eliot Zuniga
Sr. Art Director/Designer
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Marcus Morabito
Associate Creative Director
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Mike LaFontaine Jr.
Founding Partner/Advisor
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Christos Moisides
Founding Partner/Advisor
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Cathy Goodman
Cultural Advisory Board Director
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Rick Williams
Cultural Advisory Board
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Matt Perlman
Business Manager
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Jared Prindle
Co-Founder/Director of Production
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Melanie Westendorf
Director of Client Services
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Ryan Maconochie
Co-Founder // Creative & Design
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Adam Wilson
Co-Founder // Strategy & Creative
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Tony Hawk
Co-Founder // Chairman of the Board