Creative
Cases
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Case Study: McDonald's "The Flip"
McDonald's
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Skittles "Target the Rainbow" - Case Study
Skittles
News
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There will be multiple teasers but the general public will never see the spot.
Adweek, 01/16/2018
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Orkin Selects DDB Chicago as its Strategic Business and Creative Partner
DDB North America announced today that Orkin has selected DDB Chicago as its strategic business and creative agency of record, following a competitive review
PR Newswire, 01/10/2022
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DDB Chicago brings on Milo Chao as chief strategy officer | Campaign US
Chao boomerangs back to DDB after 8 years.. From Campaign US
Campaign US, 09/30/2021
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DDB North America today announced that Sandra Alfaro has joined DDB Chicago as Head of Business Leadership.
| Reel Chicago - At the intersection of Chicago Advertising, Entertainment, Media and Production, 11/05/2021
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State Farm Pushes Post-Holiday Volunteering in New Campaign
State Farm has a new spot from DDB Chicago for its Neighborhood of Good volunteering platform.
Ad Age, 01/02/2018
Clients
| Client | Start Year | End Year |
|---|---|---|
| McDonald's | 1970 | Current |
| Wyndham | 2018 | Current |
| Miller Coors | 2017 | Current |
| U.S. Army | 2018 | Current |
| Juicy Fruit | 2007 | Current |
| Jiffylube | 2019 | Current |
| State Farm | 1939 | Current |
| Reynolds Consumer Products | 2021 | Current |
| Orkin | 2021 | Current |
| Emerson | 1998 | Current |
About
In a world full of increasing complexity and change, we embrace the inconvenient truth that humans do not make decisions logically and rationally.
Businesses hate unpredictable people because they cannot calculate their behaviors. Today, clients are looking to agencies to help grow their business
and growth requires getting consumers to behave predictably. Instead of following the crowd and turning human beings into data points, DDB is doubling down on creativity. We believe, and always have, that creativity is the most powerful force in business.
Because creativity speaks to the emotional, not the rational, DDB places creativity at the center of everything we do. We know emotion, at scale, is the way to achieve growth, so we drive growth for our brands by giving them an Emotional Advantage—making lots of people feel the same thing at the same time—because when we successfully harness emotion, it’s possible to engage consumers on what unifies us all.
We achieve this with work designed to appeal to emotion in order to achieve
a rational goal. Creative that doesn’t make sense—until it does.
People
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Andrea Diquez
CEO
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Sandra Alfaro
Head of Business Leadership
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Rodrigo Jatene
Chief Creative Officer
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Milo Chao
Chief Strategy Officer