Great advertising happens when various components align just so, and that's what happened with this new work for the popular truck model.
Chicago Business Journal, 01/18/2018
Mel Routhier has been promoted from group creative director to executive creative director at DDB Chicago. Routhier and fellow ECD Colin Selikow will both report to DDB Chicago CCO John Maxham.
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At DDB, we believe that creativity is the most powerful force in the business—while we happen to be an advertising agency, our goal is to help our partners apply creativity across their entire business in any way that will help drive growth for their business. We thrive on finding new ways to build brand experiences that get noticed, people feel something and live naturally in the same world as their consumers. On top of that, we love what we do and we are willing to roll up our sleeves and work alongside our clients.
We see ourselves creating products, creating movements, creating habits, and influencing our culture, all in a way that ties back to measurable, meaningful business results. We want to be a beacon for new trends and ideas; we want to be a great place to start or advance our employees’ careers, a place where employees, clients and partners come to harness the power of creativity.
We believe in the power of creativity to fuel business growth, and while creativity is at the heart of what we do, it is a means, not an end. Our benchmark is our ability to create successful ideas that tap into our world and the industry’s changing landscape. And our long-term success will be dictated not just by our ability to tell the world what we believe, but by our ability to change the way the world thinks about our industry.
President and Chief Executive Officer
Chief Creative Officer
Chief Production Officer