Ex-Leo Burnett chief creative joins the Omnicom shop after 10-year stint at Publicis-owned Leo Burnett.
Paul Gunning acknowledges the pressures inherent on any leader in the ad industry, but that hasn't prevented him from achieving considerable success.
Chicago Business Journal, 07/19/2019
There will be multiple teasers but the general public will never see the spot.
Two years after taking the helm for North America at DDB Worldwide, Wendy Clark has been promoted to global president and CEO of the Omnicom Group shop.
Ad Age, 02/07/2018
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In a world full of increasing complexity and change, we embrace the inconvenient truth that humans do not make decisions logically and rationally.
Businesses hate unpredictable people because they cannot calculate their behaviors. Today, clients are looking to agencies to help grow their business and growth requires getting consumers to behave predictably. Instead of following the crowd and turning human beings into data points, DDB is doubling down on creativity. We believe, and always have, that creativity is the most powerful force in business.
Because creativity speaks to the emotional, not the rational, DDB places creativity at the center of everything we do. We know emotion, at scale, is the way to achieve growth, so we drive growth for our brands by giving them an Emotional Advantage—making lots of people feel the same thing at the same time—because when we successfully harness emotion, it’s possible to engage consumers on what unifies us all.
We achieve this with work designed to appeal to emotion in order to achieve a rational goal. Creative that doesn’t make sense—until it does.
President and Chief Executive Officer
Chief Creative Officer
Chief Production Officer