Client Start Year End Year
McDonald's 1970 Current
Wyndham 2018 Current
Miller Coors 2017 Current
U.S. Army 2018 Current
Juicy Fruit 2007 Current
Jiffylube 2019 Current
State Farm 1939 Current
Reynolds Consumer Products 2021 Current
Orkin 2021 Current
Emerson 1998 Current

In a world full of increasing complexity and change, we embrace the inconvenient truth that humans do not make decisions logically and rationally.

Businesses hate unpredictable people because they cannot calculate their behaviors. Today, clients are looking to agencies to help grow their business
and growth requires getting consumers to behave predictably. Instead of following the crowd and turning human beings into data points, DDB is doubling down on creativity. We believe, and always have, that creativity is the most powerful force in business.

Because creativity speaks to the emotional, not the rational, DDB places creativity at the center of everything we do. We know emotion, at scale, is the way to achieve growth, so we drive growth for our brands by giving them an Emotional Advantage—making lots of people feel the same thing at the same time—because when we successfully harness emotion, it’s possible to engage consumers on what unifies us all.

We achieve this with work designed to appeal to emotion in order to achieve
a rational goal. Creative that doesn’t make sense—until it does.

  • Andrea Diquez

    Andrea Diquez

    CEO

  • Sandra Alfaro

    Sandra Alfaro

    Head of Business Leadership

  • Rodrigo Jatene

    Rodrigo Jatene

    Chief Creative Officer

  • Milo Chao

    Milo Chao

    Chief Strategy Officer

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