Creative

Cases

News

Clients

Client Start Year End Year
McDonald's 1970 Current
Norton 2017 Current
Symantec 2017 Current
Blue Moon 2017 Current
Wyndham 2018 Current
Miller Coors 2017 Current
U.S. Army 2018 Current
Juicy Fruit 2007 Current
Life Savers 2007 Current
Blue Moon 2018 Current

About

In a world full of increasing complexity and change, we embrace the inconvenient truth that humans do not make decisions logically and rationally.

Businesses hate unpredictable people because they cannot calculate their behaviors. Today, clients are looking to agencies to help grow their business
and growth requires getting consumers to behave predictably. Instead of following the crowd and turning human beings into data points, DDB is doubling down on creativity. We believe, and always have, that creativity is the most powerful force in business.

Because creativity speaks to the emotional, not the rational, DDB places creativity at the center of everything we do. We know emotion, at scale, is the way to achieve growth, so we drive growth for our brands by giving them an Emotional Advantage—making lots of people feel the same thing at the same time—because when we successfully harness emotion, it’s possible to engage consumers on what unifies us all.

We achieve this with work designed to appeal to emotion in order to achieve
a rational goal. Creative that doesn’t make sense—until it does.

People

  • Paul Gunning

    Paul Gunning

    President and Chief Executive Officer

  • John Maxham

    John Maxham

    Chief Creative Officer

  • Diane Jackson

    Diane Jackson

    Chief Production Officer

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