Client Start Year End Year
Pacific Gas & Electric 2017 Current
Energy Upgrade California 2017 Current
CredoAI 2021 Current
Aura 2021 Current
NBA2K 2022 Current
Iberdrola Solutions 2020 Current
SurveyMonkey 2022 Current
JLL Flex 2021 Current
Tumblr 2021 2021
BlackRock 2018 Current

In a world full of increasing complexity and change, we embrace the inconvenient truth that humans do not make decisions logically and rationally.

Businesses hate unpredictable people because they cannot calculate their behaviors. Today, clients are looking to agencies to help grow their business
and growth requires getting consumers to behave predictably. Instead of following the crowd and turning human beings into data points, DDB is doubling down on creativity. We believe, and always have, that creativity is the most powerful force in business.

Because creativity speaks to the emotional, not the rational, DDB places creativity at the center of everything we do. We know emotion, at scale, is the way to achieve growth, so we drive growth for our brands by giving them an Emotional Advantage—making lots of people feel the same thing at the same time—because when we successfully harness emotion, it’s possible to engage consumers on what unifies us all.

We achieve this with work designed to appeal to emotion in order to achieve
a rational goal. Creative that doesn’t make sense—until it does.

  • John McCarthy

    John McCarthy

    President

  • Eric Cruz

    Eric Cruz

    ECD

  • Sam Renbarger

    Sam Renbarger

    Head of Strategy

  • Ben Wolan

    Ben Wolan

    Executive Creative Director

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