A/C Pro - Brand Campaign - "Pro Dad"


  • TV/Video
  • Digital
  • Advertising
  • Social Media
  • Humor
  • Online Video
  • Consumer Products
  • brand campaign

When staring down a hot car A/C, most people don’t realize an easy and affordable DIY option exists. They want to avoid taking their car to the shop-- which could be time-consuming and costly—but they lack the know-how and confidence to take on the task themselves. The spot elevates a relatable scenario into an entertaining and effective brand message rooted in a product truth: with A/C pro, anyone can be a pro. Even you.