Bread & Butter - Holiday Campaign - Don't Overthink It


  • TV/Video
  • Advertising
  • Humor
  • Wine
  • brand campaign
  • holiday campaign
  • alcohol brands

Originally launched in 2020, we created the “Don’t Overthink It” brand campaign to show that good things shouldn’t be complicated, focusing instead on the good, the honest and delicious, just like Bread & Butter Wines.

Going into the holidays, we are continuing our campaign message of “life is complicated, picking a wine shouldn’t be” with humorous spots that highlight life’s everyday awkward moments that everyone can relate to.