CSAA Insurance - Integrated Campaign - Bring me to InsurAAAnce


  • TV/Video
  • Advertising
  • creative
  • Insurance
  • Music
  • Humor
  • commercial
  • superbowl

We previously created and launched the InsurAAAnce campaign, which set out to differentiate CSAA as an insurance provider, when people only knew them for their roadside service. As a continuation, we took the service worth singing about to the Super Bowl. The new spot delivered nearly half of CSAA's quarterly Primetime TRP goals and resulted in a large uptick of new quotes, leaving people singing about insurance for days to come.