Suzuki - Soundtrack & Integrated Campaign for Product Marketing


  • TV/Video
  • Advertising
  • Social Media
  • Radio
  • global
  • creative
  • Automotive
  • Music
  • Digital Video
  • OOH
  • australia
  • Streaming
  • Spotify
  • Streaming Audio

We worked with Suzuki Australia to create an album of Land Shanties as a soundtrack to the Suzuki Vitara, available to stream on Apple Music & Spotify. The Vitara, the flagship of Suzuki, is branded to make every trip an adventure and the album is designed to be the backdrop for that, no matter where you're headed.

We then brought to life an integrated campaign across TV, radio, social, online and outdoor channels to show how the Suzuki Vitara, alongside the Land Shanties soundtrack, romanticizes life's every day car rides.