This creative director likes treatises on music and sports and doesn't let politics bring him down.. From Campaign US
Campaign US, 01/26/2018
After working with Taco Bell and Volkswagen on projects, Deutsch is opening an eight-person AI department.
Bronx natives have put their stamp on all aspects of culture for decades now: think Al Pacino, Jennifer Lopez, Ralph Lauren. If Deutsch NY CEO Val DiFebo isn’t on this list of icons from the “boogie down”, she very well should.
The Drum, 07/20/2017
After a stellar 2014, Deutsch again took no prisoners last year, racking up 23% revenue growth, the largest annual increase in the shop's history.
Ad Age, 01/25/2016
The Drum recently caught up with Winston Binch, Deutsch North America’s chief digital officer, to find out what he thinks it takes to be a great creative.
The Drum, 04/18/2017
|Client||Start Year||End Year|
|Anheuser Busch - Busch Beer, Shock Top Beer||2016||Current|
|Johnson & Johnson - Acuvue||2013||Current|
We are a multi-disciplinary, full- service agency, with offices in New York and Los Angeles, known for our insatiable culture and ability to drive bottom-line business results for clients. And in an industry where there’s no church and state anymore (a spider web we find exhilarating), we’re always trying to change the game. We believe we have the best toolbox in the business, where no other agency has the breadth of capabilities and same depth of talent within.
Our goal is not just to do better than what’s already been done, but to do what’s never been done before and disrupt our clients' categories. We are as obsessed with great storytelling as we are with all our functions — creative, media, strategy, technology, UX — you name it. With all these disciplines under the same roof and with teams sitting side by side, our offering is the most holistic and nimble in the industry. All the while, we remain efficient, allowing us to turn on a dime to help clients outpace their competition.
Chief Creative Officer
Chief Strategy Officer
Chief Digital Officer, NA
Chief Operating Officer
Maggie O. Connors
EVP, Head of Business Development