Creative

Cases

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  Dr Pepper Brand Story

  Keurig Dr Pepper

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  Walmart+ Brand Case Study

  Walmart

News

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  ADWEEK's 2024 US Agency of the Year is Deutsch

  Deutsch just won Adweek's 2024 U.S. Agency of the Year for creating eye-catching creative campaigns that unignorable and innovative for brands like Dr Pepper, Taco Bell, and Walmart+. We've made funny TikToks with celebrity moms, and even used AI to help shelter pets find homes. The agency keeps growing, hiring new talent, and coming up with fresh ideas people can’t ignore.

  Adweek, 12/17/2024

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  Deutsch is Fast Company's 2024 #3 Most Innovative Companies

  Deutsch earned Fast Company’s #3 Most Innovative Company in Advertising by using generative AI in smart, emotional ways—like partnering with OpenAI to supercharge Snapple’s iconic cap facts, creating a tool to help shelter pets get adopted with better bios, and rallying public support to free the phrase “Taco Tuesday.”

  Fast Company, 03/19/2024

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  Deutsch is Fast Company's 2023 #1 Ad of the Year

  Deutsch turned a legal filing into a cultural moment with Taco Bell’s “Free Taco Tuesday” campaign. It started with a bold move—petitioning to free the phrase "Taco Tuesday" so anyone could use it. That spark ignited a full-blown movement, bringing in LeBron James, launching a Change.org petition, and teaming with DoorDash to give away tacos from 20,000+ restaurants. The campaign hit every touchpoint—legal, digital, PR, influencer—and racked up 21 billion media impressions. What began as paperwork became a powerful brand platform. That’s not just advertising—it’s brand genius.

  Fast Company, 12/17/2023

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  Deutsch Wins 2023 Ad Age's Creativity Awards, Best Use of TikTok

  From a series of disgruntled tweets to a full-blown TikTok musical, Taco Bell and Doja Cat showed the world how influencer marketing is done in 2022.

  Ad Age, 04/24/2023

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  Deutsch is a Finalist for Adweek's 2023 U.S. Agency of the Year

  Deutsch leveled up its Taco Bell work with Dolly Parton and LeBron James, launched a clever ChatGPT campaign for Snapple, and teamed up with The Count for NerdWallet.

  Adweek, 11/07/2023

Clients

About

We're Deutsch.

A data-inspired, culturally shaped, creative studio. A company driven by outsized ambition.

Because that’s what it takes to create ideas that are both unignorable and innovative. To make things with no blueprint to follow because it hasn’t been done before. To be first.

We’re here to find creative ways to create outsized returns for every one of our clients. And if that means putting in a little more effort, creating bigger ideas and taking bigger swings to do it – we’re here for it.

Because we believe we can accomplish whatever we set out to do. And we like to work with people who believe the same.

We create from the intersection of entertainment, technology, and culture. Shaped by the creative legacy of Hollywood and the smarts of Silicon Beach. We work in the heart of LA.
A city that drives culture in America and around the world.

People

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  Karen Costello

  Creative Chair

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  Diego de la Maza

  Chief Production Officer

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  Kim Getty

  CEO

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  Heide Hays

  Chief Data & Intelligence Officer

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  Matt Ian

  Co-Chief Creative Officer

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  Ryan Lehr

  Co-Chief Creative Officer

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  Jason Lonsdale

  Chief Strategy Officer

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  Lauren Mehl Tetuan

  Chief Media Officer

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  Ivan Perez-Armendariz

  Chief Digital Officer

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  Jeff White

  President