A look at Deutsch's historic IKEA spot, and where we are today with LGBTQ+ representation in ads.
Muse by Clio, 06/29/2021
|Client||Start Year||End Year|
|Johnson & Johnson (ACUVUE, Lactaid)||2013||Current|
Deutsch NY has been in the business of building brands since 1969. A full-integrated creative and media agency, we've grown, evolved, and led the industry by staying true to what we do best. Taking brands at big inflection points and using our expertise to drive innovation and big impact for their business. We listen to marketers’ perspectives, bringing back bold strategies that address the high stakes moments many of them are currently facing.
We do this, always starting with one word, 'Yes'. We believe that saying 'Yes' is the starting point to anything worth doing. Yes to effectively moving client business. Yes to creativity as a force multiplier. Yes to inclusivity and diversity. Yes to work life balance, to kindness, to intelligence and honesty.
Our approach and culture has led us to partner with some of the most amazing clients around the world like: Budweiser, Busch, Clear Choice, Draft Kings, Green Giant, Hain Celestial, Johnson & Johnson, Michelob Ultra, Newman’s Own, Outback Steakhouse, PNC Bank, Reebok, Siemens, and Spectrum.
Deutsch NY brings together a diverse group of talented thought leaders with unique perspectives, skill sets, and passions. When you partner with Deutsch, we promise you a team, process and tools that are brave, collaborative, and disciplined.
Chief Creative OfficerSamira has over 20 years experience working in the ad industry across three continents. Over the years, her work has been recognized by local and international award show
CEOYou never know which is bigger—Val’s brain or her heart. With Deutsch NY for 25 years, she’s helped build mega-big clients and mom and pop brands, while simultaneously being leader, mentor, and culture cultivator to the Deutsch NY family. One of the key architects of the Deutsch NY brand, she’s helped build a powerfully integrated multidisciplinary offering allowing for the creation of high-level, efficient and rapid business solutions that impact a client’s business. Val’s experience includes an impressive list of clients, including Johnson & Johnson, PNC, USAA, Oxford Health Plans, Novartis Worldwide, Procter & Gamble, Nabisco Brands, Bank of America, IKEA, Starwood Hotels and Resorts, and The Michael J. Fox Foundation. Along with the Agency’s success, The Today Show, CNN, and other media outlets have all sought out her point of view, and she has been profiled in The New York Times, The Wall Street Journal and Fortune. A trusted industry thought leader, Val is anything but shy when it comes to advocating for equality in the workplace. Passionate about supporting early career playwrights, creative storytellers and educating young students about the performing arts, she holds Board positions for The Playwrights Realm and On Broadway’s Performing Arts Training Program. She is Chairman of the Hearts of Gold Foundation, which assists at-risk mothers, and holds Board positions with the ANA Educational Foundation (AEF) and at her alma mater, Williams College.
President & CSOMatt describes himself as an "odd-shaped" strategist. We like to think of him as a unicorn; he's created award-winning work in every category from social gaming, to direct response, to digital product and innovation to global brand work. At Deutsch NY, Matt oversees Deutsch NY’s brand planning, data analytics, and communications planning teams, working across clients including Johnson & Johnson, Busch, PNC Bank, Siemens and DraftKings, among others. His impressive track record includes most recently leading JWT New York’s strategy department on brands including Rolex, Johnson & Johnson, Nestlé and Kleenex. He led breakthrough, award-winning work including “The ReActor” for Tribeca Film Festival, and “The Fin” for Northwell. Prior to JWT, Matt was Director of Strategy & Innovation at Anomaly, spearheading projects on Google Glass and Android Wear, and was part of the P&G Innovation Team on global new product creation. He refined his analytical skills at RAPP, crafting strategy for social media gaming for the Travel Channel, micro-documentaries for Viagra and large-scale CRM and direct campaigns for Mercedes Benz. His early career was dominated by financial service, working in retail banking and insurance for Barclays Bank and Lloyds TSB in the UK.
Chief Marketing OfficerA student and performer of improv comedy, off-stage Nicole’s improvisation skills fuel relationship-building, problem-solving, and saying “yes” to finding ways to drive growth for clients and the agency. Initially drawn to the world of marketing for her love of creative and production, she thrives in adapting in real time to the unknowns of new business – relationships with new people, exploring new categories and forging new paths for client and agency success. Having worked the entirety of her career in the advertising industry, Nicole considers herself blessed to have worked alongside such creative, bright, inspiring, fun people. Prior to Deutsch NY, Nicole held growth & marketing roles at agencies including The Integer Group, UM, TBWA, and TEQUILA. In these roles, she headed up all things growth, marketing and PR driving agency brand awareness and securing new client relationships including: Chrysler, ExxonMobil, Frito Lay, Mars Wrigley, Nationwide Insurance, Purina, Starbucks, Transamerica, Welch’s, and Wells Fargo. Nicole’s understanding and discernment of client relationships, which she believes are truly the heart of the industry, was honed earlier in her career with account leadership positions at JWT, M&C Saatchi, McCann-Erickson, Amazon Advertising, and Mullen building brands like Bloomberg, J&J, British Airways, Microsoft, Kashi, P&G, Nextel and Federated Investors. Nicole, go-getter that she is, is an avid runner, mother of 12-year-old twins, and frequent traveler. She takes every opportunity to jump on a plane to new destinations around the world, soaking up new cities, countries, and cultures.
EVP, Head of Integrated ProductionMiriam is a self-described swiss army knife, jack-of-all-trades, fixer, cleaner, commando, firefighter, mercenary, storyteller, wheeler-dealer, negotiating guru, champion of great ideas, unshakable & unbreakable, nimble & flexible, rapier-witted, pop culture junkie, creative-minded, award-winning Head of Production. Miriam has worked at some of the top creative shops throughout her career, including Wieden + Kennedy and Translation, LLC, where she built and ran a best-in-class production department. She has produced all over the world across every medium and every budget, with major brands in every category including AT&T, Apple, Jeep, McDonald’s and State Farm. She’s worked with celebrities, musical artists, athletes, real people, auteurs, social influencers, graffiti artists, fine artists, not-so-fine artists, kids and animals – and sometimes all at the same time (guess who behaved the best on set). She has lots and lots of stories. One day, she is going to publish them as a collection entitled, "The Big Ole Book of Crazy." If you ask nicely, maybe she will share some of them with you. A true product of pop culture, often quoting lines and references from music, TV, and film, she approaches each job with tenacity, humor and a lot of foul language.
EVP, Art & DesignA passionate visual storyteller, Melatan thrives in creating original aesthetics and building evocative brands that truly move people. A wildly curious world traveler and adventure-lover, you'll find her exploring new opportunities and experiences, which directly influences her work (in fashion,tech, media and culture); her art; and her community. Over the span of her career, she has led the design/creative departments at some of the world’s most respected global agencies. Always one to explore new opportunities, she's worked across myriad creative platforms and industries, with a focus on fashion, tech and culture. She continues to build deep, lasting relationships with her creative collaborators and clients (which includes H&M, Aritzia, Tommy Hilfiger, Bite Beauty, Oura, WSJ, TedX, Yola and Dosist to name a few). Off the clock, she volunteers her time with philanthropic pursuits, serving the United Nations’ UN Women as Executive Creative Director and official Board Member.
EVP, Account ServiceBarbara joined us in 2007, bringing extensive integrated retail, financial services and telecommunications marketing expertise to Deutsch. For the past 12 years, she has overseen the PNC business, helping them grow from a regional bank to a national competitor. Prior to managing PNC, Barbara was responsible for the USAA business, helping them evolve from a direct marketer to a national advertiser across their various insurance and investing products. Right out of college, in Boston’s Back Bay, Barbara was rear ended by a van that was on its last legs. First thought was: he’s not going to want to make an insurance claim! They exchanged information, and she did get a call from the driver that night…to ask her out on a date. Groan! Before Deutsch, Barbara led the retail portion of the Sprint account at TBWA\Chiat\Day, a $350 million business in itself. Barbara also helped build and manage brands such as Fidelity, Nextel, The Wall Street Journal, McDonald’s, Marshall’s, and AT&T while at several Boston advertising agencies. Barbara’s experience and passion is in leading complex, multi-channel brands. After more than 20 years in the advertising and marketing arenas, she still thrives on business challenges big and small, with an infectious enthusiasm.
EVP, Integrated MediaKaren has extensive planning experience managing large, multi-product brands across a variety of media, traditional and nontraditional. A Deutscher since 1999, Karen’s extreme passion for media has led to numerous successful multi-platform deals along with recognition from MediaWeek for leading her team to winning Media Plan of the Year. While constantly pushing the bar on creative media thinking combined with a working style that embodies true integration, Karen was recognized as a “Rising Media Star” by MEDIA magazine. Karen’s media career started in DR Media on Brinks Home Security, little did she know the foundation of DR Media would be the greatest building blocks in a media world that has become more and more accountable. Karen has experience across a variety of clients, such as DIRECTV, Bank of America, USAA, Starwood Hotels and Resorts, Sherwin Williams Diversified Brands, Green Giant and PNC. While a range of business types, Karen has always had a soft spot for all things financial services as her very first job was at Morgan Stanely before moving into Media.
EVP, Head of HREnergetic, inspiring human resources professional who is passionate about life and dedicated to bringing out the very best in others.
Director, Digital & SocialKathy has 10+ years of experience working at major agencies in New York City as well as other parts of the country. Her skills are very unique in the way they blend communications strategy, digital media, and user experience design. Her well-rounded background gives her a perspective on how the marketing, media, and technology worlds work. She is an idea person first and foremost, but also knows how to make those ideas come to life in ways that resonate with consumers. Her strength lies in designing strategies that surprise, move, and motivate online communities to interact with the brand. She worked on various categories from telecommunications, travel and hospitality, to highly regulated industries such as financial services all with one thing in common, forward-thinking brands believe a great communications plan is centered around a real understanding of consumer behavior. When she’s not crafting creative consumer-centric solutions, she enjoys connecting with people over food, music, and art. Her hobby is traveling all over in search of the best burritos, live music venues, and art scenes. So, why is she fascinated by people?
Chief Operating OfficerA Deutscher for over 20 years, Erica oversees the operational duties for the running of our businesses, including the development of compensation proposals and contracts, the day-to-day financial operations of the companyand agency resource management.Erica started her career in account management and has provided account stewardship for clients including Domino’s pizza, Novartis and Verizon.