Cases
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Pabst Brewing Co.
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News
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Pabst Blue Ribbon opens '80s-themed motel | Ad Age Marketing News
Beer brand resurrects classic tagline 'Pabst is the place' in experience featuring retro video games, record players and cold cans of Pabst at a midwest motel
Ad Age, 08/11/2022
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PBR Taps Nostalgic Feels With Old Motel Room Recreations
The elaborate stunt comes from Seattle-based DNA, the brand's new AOR.
Adweek, 08/10/2022
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DNA's Project Sugar-Free named to Fast Company's World Changing Ideas
DNA's Project Sugar-Free was named to Fast Company's World Changing Ideas as an honorable mention.
Fast Company, 05/03/2022
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Pabst Brewing hires DNA for creative and media | Ad Age Agency News
Seattle agency named agency of record for Pabst Blue Ribbon and media agency of record for all the brewer's brands.
Ad Age, 03/28/2022
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DNA's Chris Witherspoon and Alan Brown buy majority stake | Ad Age Agency News
Chris Witherspoon and Alan Brown have bought a majority stake in DNA and take on new leadership positions.
Ad Age, 10/21/2021
Clients
| Client | Start Year | End Year |
|---|---|---|
| Golden One | 2015 | Current |
| BECU | 2001 | Current |
| Amazon | 2016 | Current |
| Red's All Natural | 2022 | Current |
| Scopely | 2022 | Current |
| Amazon Fresh | 2022 | Current |
| Pabst Brewing Co. | 2021 | Current |
| Rainier Beer | 2019 | Current |
| Sounders FC | 2019 | Current |
| Ziply Fiber | 2019 | Current |
About
DNA is an award-winning Seattle-based independent agency obsessed with impact. We work with ambitious clients and brands to move people, business, and culture forward. Ambitious brands want to create impact, and that’s what we come to work to do – creating positive, lasting impact not only for our clients but for our people, and on our best days, the world at large.
People
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Megan Meagher
Managing Director
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Mishy Cass
Executive Creative Director
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Chris Witherspoon
Chief Executive Officer
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Alan Brown
Founder + Chairman