Pabst Brewing Co.
Pabst Blue Ribbon opens '80s-themed motel | Ad Age Marketing News
Beer brand resurrects classic tagline 'Pabst is the place' in experience featuring retro video games, record players and cold cans of Pabst at a midwest motel
Ad Age, 08/11/2022
PBR Taps Nostalgic Feels With Old Motel Room Recreations
The elaborate stunt comes from Seattle-based DNA, the brand's new AOR.
DNA's Project Sugar-Free named to Fast Company's World Changing Ideas
DNA's Project Sugar-Free was named to Fast Company's World Changing Ideas as an honorable mention.
Fast Company, 05/03/2022
Pabst Brewing hires DNA for creative and media | Ad Age Agency News
Seattle agency named agency of record for Pabst Blue Ribbon and media agency of record for all the brewer's brands.
Ad Age, 03/28/2022
DNA's Chris Witherspoon and Alan Brown buy majority stake | Ad Age Agency News
Chris Witherspoon and Alan Brown have bought a majority stake in DNA and take on new leadership positions.
Ad Age, 10/21/2021
|Client||Start Year||End Year|
|Pabst Brewing Co.||2021||Current|
DNA is an award-winning Seattle-based independent agency obsessed with impact. We work with ambitious clients and brands to move people, business, and culture forward. Ambitious brands want to create impact, and that’s what we come to work to do – creating positive, lasting impact not only for our clients but for our people, and on our best days, the world at large.
Founder + ChairmanAlan’s career in marketing began client-side at Procter & Gamble, followed by Pepsi-Cola where he gained an appreciation not only for the value of solid strategy, but for the insane level of responsibility clients shoulder. As our Founder and Chair, this empathy is something Alan brings to work every day, which might explain why DNA’s client tenure currently averages 10 years. In addition to serving as executive sponsor for some of our largest clients, Alan leads DNA’s board and the company’s long term vision and strategic growth initiatives, including enhancement of our capabilities, geographic expansion and growing our national brand. Alan has been a long-time advocate in DEI, serving as an inaugural member of CEO Action for Diversity and Inclusion. In 2017, Alan received the Puget Sound Journal’s Outstanding Voice recognition for his leadership on LGBTQ+ issues in the business community. Outside of work, Alan enjoys serving on the board of StolenYouth, an organization working to end child sex trafficking in Washington state.
Chief Executive OfficerAs CEO, Chris is responsible for the operations and financial health of the agency and the growth and vitality of our clients. Before joining DNA, Chris led integrated campaigns and high-performing teams at some of the most iconic creative agencies in the business, including Fallon, Goodby Silverstein & Partners, and T.B.W.A./Chiat/Day. A habitual team player, when Chris isn’t watching one of his favorite sports teams, he’s active in the ad industry and local community. He serves as a founding board member of 600 & Rising, is board president for the B.L.A.C. Internship Program, and is on the Foundation Board for Western Washington University. Most recently, Chris was named to the 2021 Campaign US 40 over 40, as well as the inaugural class of the ThinkNW All-Stars. Talk about an underachiever.
Executive Creative DirectorAs DNA’s creative leader, Mishy Cass brings 20+ years of experience and a portfolio of award-winning work for brands like Amazon, T-Mobile, Nike, Coca-Coca, Coors Brewing, and Levi’s. She believes the best creative comes from commitment to collaboration, strong strategic thinking, and a healthy dose of courage. That’s why her greatest joy as a leader is to nurture talent and set her teams up for success with rock solid strategy and creative vision. We don’t need shiny trophies to tell us Mishy is amazing. But if you’re curious, her work has been recognized by the Clios, Cannes, ADDY, and Effie awards.
Chief Strategy OfficerAs Chief Strategy Officer at DNA, Christine Wise lives up to her name, leading our team of brand, connection, and data strategists. Her not-so-secret superpower? Integrating these ever-evolving disciplines in ways that inspire more insightful work and, ultimately, more transformative campaigns. Christine brings more than 20 years of planning experience to DNA, in addition to near-limitless supplies of curiosity, energy and humor. Her otherworldly brain is matched only by her Midwestern charm, and she’s got a dog named Milwaukee to prove it.
Managing DirectorAs Managing Director, Megan heads up brand leadership and business development at DNA. She brings 20 years of agency and client-side experience building brands like Amazon, Nike, Alaska Airlines, and Rainier Beer. Megan recently led integrated marketing teams at Backcountry and REI, but as a self-proclaimed advertising nerd, she feels most at home within the dizzy energy of an agency. A left-brain-meets-right-brain marketer, her expertise lies in guiding teams from strategy to execution across large-scale brand, campaign, and innovation initiatives. These efforts include Amazon's first dedicated brand effort, the launch of Amazon Alexa, and REI's "Opt Outside" evolution among others. She deeply believes in the power of servant leadership, firm handshakes, and cold beer.
Director Communications Planning and MediaAs Director of Media Communications and Planning, Alex brings 22+ years of experience to DNA. A PDX native, Alex earned his stripes at Wieden + Kennedy working across a host of obscure brands including Nike, Old Spice, Converse, Laika, P&G Global Olympics, and Kraft. While an admitted numbers and data nerd, what Alex loves most is when his team can use these valuable inputs to help inform, push, and elevate creative ideas to breakthrough levels, allowing brands to connect memorably, emotionally and meaningfully with their consumers.
Director of Integrated ProductionLike all the great wizards of production, Gabe is many things: a Utah-born cellist, an architecture school dropout, a father, a former metalworks artist, and an avid skier who enjoys touring our nation’s finest ERs. At DNA, Gabe channels his relentless passion and curiosity into our very own production company, Petting Zoo, where creative problem-solving, camaraderie, and sheer love of the game make magic materialize for our clients on the regular. Prior to joining DNA, Gabe was a partner at Wexley School for Girls, where he helped mold the culture, build the production department, and lead the agency through a long period of growth.