Beer brand resurrects classic tagline 'Pabst is the place' in experience featuring retro video games, record players and cold cans of Pabst at a midwest motel
Ad Age, 08/11/2022
Seattle agency named agency of record for Pabst Blue Ribbon and media agency of record for all the brewer's brands.
Ad Age, 03/28/2022
Chris Witherspoon and Alan Brown have bought a majority stake in DNA and take on new leadership positions.
Ad Age, 10/21/2021
|Client||Start Year||End Year|
|Pabst Brewing Co.||2021||Current|
DNA is an award-winning Seattle-based independent agency obsessed with impact. We work with ambitious clients and brands to move people, business, and culture forward. Ambitious brands want to create impact, and that’s what we come to work to do – creating positive, lasting impact not only for our clients but for our people, and on our best days, the world at large.
Founder + Chairman
Chief Executive Officer
Executive Creative Director
Chief Strategy Officer
Director Communications Planning and Media
Director of Integrated Production