Creative
deutschny.comABInBev
deutschny.com
Cases
News
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Deutsch NY taps two new key creative leaders | shots
Miriam Franklin and Melatan Riden join the New York-based agency.
Shots, 01/27/2022
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America is all in with new climate change campaign | shots
Agency Deutsch NY, Hometeam Productions + Cosmo Street Partner in Creating Campaign to Tackle Climate Change.
shots, 07/15/2021
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How Ikea Made History in 1994 With the First Gay Couple in an Ad | Muse by Clio
A look at Deutsch's historic IKEA spot, and where we are today with LGBTQ+ representation in ads.
Muse by Clio, 06/29/2021
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Watch: The top 5 creative brand ideas you need to know about right now, April 16, 2021 | Ad Age
Best creative ideas in the Industry including Deutsch NY Differin work!
Ad Age, 04/16/2021
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Differin Embraces Short-Form Storytelling in New Campaign
Deutsch NY creates TikTok campaign for Differin that really moves the needle!
AdWeek, 06/21/2021
Clients
| Client | Start Year | End Year |
|---|---|---|
| Lactaid | 2018 | Current |
| Village Medical | 2022 | Current |
| CityMD | 2023 | Current |
| Dr. Praeger's | 2022 | Current |
| Betway | 2021 | Current |
| Differin | 2013 | Current |
| Cetaphil | 2017 | Current |
| Clear Choice | 2021 | Current |
| ABInBev | 2016 | Current |
| Depuy Synthes (Johnson & Johnson) | 2020 | Current |
About
DNY is a marketing agency built on the power of people and proxies. We help brands understand who their audiences really are — what they care about, how they buy, and how they share — and turn those insights into ideas that travel across culture. Our work begins with deep audience immersion, using proxies to map behavior and uncover cultural whitespace, then moves into brand building that feels both familiar and fresh. From naming and identity to packaging design and campaign platforms, we create brands people instinctively reach for. We activate through creators, communities, and tastemakers — because we believe people are the media — turning ideas into movements that get talked about, posted about, and passed along. And because creativity must drive business, we connect every idea to growth through performance marketing, real-time measurement, and test-and-learn roadmaps that scale what works.
People
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Karen Benson
Head of Integrated Media
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Miriam Franklin
Head of Integrated Production
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Matt Baker
CSO