We saw it at the very beginning. These guys are different. They're passionate. They get their hands dirty. Sure, they're smart. But on top of that – and all the way up to the CEO – the people of East Boston Savings Bank are very much like the place they call home: Honest, true, no BS. And incredibly hardworking. We've been doing the Hard Work campaign for EBSB since our newest intern was, like 6. All told, literally dozens of spots (and radio and digital and print and outdoor and in-branch...) This recent spot was a little breather for everyone involved.