Creative

Cases

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  Gap, Be Bright

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  Tattooed Chef

News

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  San Francisco Indie Shop Duncan Channon Acquires A2G to Boost Its Experiential Offerings

  2 companies to merge, share clients and leadership.

  AdWeek, 03/26/2019

Clients

About

A four-time Ad Age Small Agency of the Year, Duncan Channon works with ambitious organizations wanting more and better for their brand and business. Amid analytics-smoothed sameness, we help organizations unearth, unfurl and unleash truly distinct identities.


Together, we strip away calcified layers of past positionings and poses and gently crowbar the plaques of me-too mission statements.


We help new brands launch, but, more often, established brands relaunch. Sometimes it’s as agency of record. Sometimes it starts with a project. But, either way, it’s a job we take with utmost seriousness. (It may be the only job we take with seriousness, utmost or otherwise.)


Done right, your brand will stand apart from the competition, recognize quantifiable enterprise value and grasp that holiest of grails: a unique spot in your targets’ gray matter.

People

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  Andy Berkenfield

  CEO, partner

  When it comes to relaunching brands, Andy brings a remarkable depth of experience in brand strategy. Not to mention he’s one of the only guys in the advertising business with an advertising degree, earned from the distinguished Newhouse School at Syracuse. He cut his teeth working on packaged goods in New York, before moving to FCB/San Francisco for a series of senior positions running Taco Bell, Levi’s and the $100 million Sega Dreamcast launch. Joining DC in 2000, Andy led successful strategic efforts for Clos du Bois, Birkenstock, Hard Rock and, more recently, StubHub and John Muir Health. Having spent seven years of his childhood in Paris, Andy is fluent in French. He's also an avid photographer, oenophile, crossfitter and — don't be alarmed — knife collector.
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  Parker Channon

  Chief marketing officer, partner

  After earning scores of creative honors and setting sales records for clients like StubHub, DriveTime and Kona Brewing, Parker now devotes the bulk of his time to “advertising” the advertising agency he co-founded with Robert Duncan. He works to raise the company’s creative profile, preserve its nefarious and sordid culture and seek out those new clients ready to do the most memorable and effective work around. As a side hustle, Parker still works as a humble copywriter on various client businesses just like he did when he first started right out of school at FCB/San Francisco. (It’s probably his favorite part of the job.)
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  Michael Lemme

  Chief creative officer, partner

  Designer turned Chief Creative Officer, Mike’s background is equal parts brand strategy, design and advertising. He has led rebrand and UX efforts for, among others, Esurance, StubHub, Sephora, Stride Rite and Hard Rock, winner of the Global Rebrand 100 Award. Prior to DC, lo these many years, Lemme was CD of the Bay Area design firm Method (not the soap company), leading efforts for Autodesk, Reuters and American Apparel. In addition to the Rebrand 100 prize, he has been recognized in the Communication Arts’ Advertising, Typography and Interactive annuals, and was a One Show Interactive winner for SFMOMA’s “Making Sense of Modern Art” interface. As CCO at DC, he is responsible for continuously elevating the agency’s creative standards, if not its morals.
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  Amy Cotteleer

  Chief Experience Officer, partner

  Amy founded award-winning experiential and social influencer agency, A2G, 15 years ago. A pioneer in the space, Amy’s agency landed household names like Gap, Citibank, Samsung and Nintendo. A2G was twice named a small agency of the year by Advertising Age and their work for Product (RED) was awarded Promotion of the Year. An expert in helping companies harness the power of social media to amplify consumer experiences, while inspiring trial, conversion and sales, Amy’s been featured in The Wall Street Journal, Los Angeles Times, O Magazine and USA Today. As CXO, Amy leads the development of social, influencer and live experiences that create two-way relationships between brands and customers. It’s her job to ensure that integrated ideas for clients and prospects have online and offline experiences built into their DNA. She is a magna cum laude graduate of USC’s Marshall School of Business (Go Trojans!) and the mother to two young daughters and a Jack Russell Terrier named Wrigley (Go Cubs!).
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  Robert Duncan

  Chairman, founder

  DC’s founder and original storyteller, Duncan got his start writing about pop culture in Rolling Stone, Life and Creem, where he was managing editor alongside Lester Bangs. He authored four books, including The Noise. As a rock critic, he interviewed such luminaries as Bruce Springsteen, Freddie Mercury, Patti Smith, Ronnie Van Zant and Kraftwerk, along with a bevy of jagoffs (we’re looking at you, Ted Nugent). He’s flown on a private jet with Keith Richards, jammed with Blue Öyster Cult and serenaded Sammy Hagar and Liza Minnelli, but not at the same time. Along with scrivening brand stories, Duncan works with the partners to ensure the DC ship stays on course.