Creative
Cases
News
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Celebrating Black History Month – What’s Your Plan? - Empower
Every year as we usher in the new year, we layout plans to celebrate Black history month. Typically, it’s filled with lots of articles celebrating the contributions of great Black inventors, entertainers, politicians, sprinkled with quotes from Rev. Martin Luther King, Jr.’s famous speeches.
Empower, 02/01/2023
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After 38 Years Empower Media to Enter New Era of Ownership and Leadership - Empower
Ashlee Clarke Named New CEO and Becomes Majority Shareholder of Independent Agency, Empower Media – Solidifying it as the Largest Female-Owned Media Agency in America
Empower, 01/11/2023
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Ashlee Clarke Featured in Adweek - Empower
CINCINNATI (January 12, 2023) – Today Adweek reported on Empower Media’s exciting news on becoming the largest woman-owned media agency in America.
Adweek, 01/12/2023
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MediaPost Highlights New Empower Owners - Empower
CINCINNATI (January 12, 2023) – Today MediaPost columnist, Richard Whitman shined a spotlight on Empower Media’s new owners – diving deep into their impressive backgrounds and expertise that’s bound to catapult the agency into a new weight-class.
MediaPost, 01/12/2023
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The Advertising Miracle of Advent Calendars - Empower
Advent calendars have been around for a long time, from the original countdown 2,000 years ago, up to the first known physical advent calendar created in 1908. A tradition that started as the hanging of devotional imagery each day leading up to Christmas has evolved into brands creating custom product calendars full of daily gifts. Consumer interest has increased +92% since the 2020 holiday season, and our CultureTap team anticipates brand advent calendars will continue to trend during the 2023 holiday season.
Empower, 12/18/2022
Clients
Client | Start Year | End Year |
---|---|---|
Zaxby's | 2022 | Current |
Newell Brands | 2021 | Current |
RoC Skincare | 2021 | Current |
MadeGood | 2021 | Current |
American Standard | 2020 | Current |
Brooks Running | 2019 | Current |
Tempur Sealy International | 2019 | Current |
GNC | 2019 | Current |
Jack Link's | 2018 | Current |
VTech | 2018 | Current |
About
America’s largest woman-owned media agency
Our advantage is simple: Clients first – not shareholders.
From the day we opened our doors in 1985, Empower has always challenged the media status quo.
Empower is a highly awarded and respected media agency. We are a multi-year recipient of “Agency of the Year” from MediaPost and Campaign US with honors from Ad Age and Adweek.
Our senior and experienced integrated team of Communications Strategy, Media Innovation, Media Planning and Buying, Creative, Marketing Scientists, Influencer Marketing and Data-Analytics work in collaboration on our client’s business daily.
Empower’s client tenure rate is unmatched–3X the industry average. Our clients include Tempur Sealy, Wendy’s, Brooks Running, Fifth Third Bank, Gorilla Glue, O'Keeffe's, E.W. Scripps, Jack Link’s, VTech, Bush Brothers, Zaxby’s, GNC, Famous Footwear, Ashley, LIXIL, O-Cedar, Rust-Oleum and RoC Skincare.
Empower Media is woman-run (67% female) and woman-owned – making it the largest woman-owned media agency in America.
Our offices are in Chicago, Cincinnati, Atlanta, New York, Houston and Palm Beach.
People
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Ashlee Clarke
CEO
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Chris Clarke
Executive Chairman
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Cathy Shaffner
Chief Investment Officer
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Lee Doyle
EVP, Group Managing Director
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Ryan Derrow
Chief Media Innovation Officer
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Rich Notarianni
Chief Consumer Officer
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Amy Johnson
SVP, Co-Head Integrated Planning
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Jason Kogut
SVP, Co-Head Integrated Planning
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Rhona Sanchez
SVP, Co-Head Integrated Planning
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Greg Clausen
EVP, Managing Director, Chicago
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Jennifer Jackson
EVP, Client Strategy
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Emily Locker
SVP, Client Strategy
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Mel Reynolds
SVP, Finance
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Marcus Moore
SVP, Client Strategy
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Megan Fontaine
SVP, Client Strategy
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Tim Glover
SVP, Investment
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Brett Mowry
SVP, Marketing Science
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Julie Dunn
SVP, Marketing Science
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Alaina Pratt
SVP, Operations
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Connie Ross
VP & Chair, DEI
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Erica May
VP, Communications Strategy Director
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Kimberly McEntee
VP, Procurement