Creative
Cases
News
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2023/2024 Upfront Predictions - Empower
Every year, the anticipation of spring means something different to the media world: Upfronts will soon be upon us! This past year saw some return to pre-pandemic normalcy, both to live events and pricing. For 2023, we anticipate a buyer-driven marketplace with a continued evolution for how buyers access inventory and for how advertisers reach (and pay for) their desired audiences.
Empower, 04/06/2023
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Code Switching: A Double-Edged Sword - Empower
Is it possible to be personally, professionally successful, and authentic at the same time? For those within the majority, the answer may be an apparent and obvious “yes, of course.” For those within the minority, experience and conventional, generational knowledge would strongly argue the opposite.
Empower, 02/24/2023
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Celebrating Black History Month – What’s Your Plan? - Empower
Every year as we usher in the new year, we layout plans to celebrate Black history month. Typically, it’s filled with lots of articles celebrating the contributions of great Black inventors, entertainers, politicians, sprinkled with quotes from Rev. Martin Luther King, Jr.’s famous speeches.
Empower, 02/01/2023
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After 38 Years Empower Media to Enter New Era of Ownership and Leadership - Empower
Ashlee Clarke Named New CEO and Becomes Majority Shareholder of Independent Agency, Empower Media – Solidifying it as the Largest Female-Owned Media Agency in America
Empower, 01/11/2023
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Ashlee Clarke Featured in Adweek - Empower
CINCINNATI (January 12, 2023) – Today Adweek reported on Empower Media’s exciting news on becoming the largest woman-owned media agency in America.
Adweek, 01/12/2023
Clients
| Client | Start Year | End Year |
|---|---|---|
| Zaxby's | 2022 | Current |
| Newell Brands | 2021 | Current |
| RoC Skincare | 2021 | Current |
| MadeGood | 2021 | Current |
| American Standard | 2020 | Current |
| Brooks Running | 2019 | Current |
| Tempur Sealy International | 2019 | Current |
| GNC | 2019 | Current |
| Jack Link's | 2018 | Current |
| VTech | 2018 | Current |
About
America’s largest woman-owned media agency
Our advantage is simple: Clients first – not shareholders.
From the day we opened our doors in 1985, Empower has always challenged the media status quo.
Empower is a highly awarded and respected media agency. We are a multi-year recipient of “Agency of the Year” from MediaPost and Campaign US with honors from Ad Age and Adweek.
Our senior and experienced integrated team of Communications Strategy, Media Innovation, Media Planning and Buying, Creative, Marketing Scientists, Influencer Marketing and Data-Analytics work in collaboration on our client’s business daily.
Empower’s client tenure rate is unmatched–3X the industry average. Our clients include Tempur Sealy, Wendy’s, Brooks Running, Fifth Third Bank, Gorilla Glue, O'Keeffe's, E.W. Scripps, Jack Link’s, VTech, Bush Brothers, Zaxby’s, GNC, Famous Footwear, Ashley, LIXIL, O-Cedar, Rust-Oleum and RoC Skincare.
Empower Media is woman-run (67% female) and woman-owned – making it the largest woman-owned media agency in America.
Our offices are in Chicago, Cincinnati, Atlanta, New York, Houston and Palm Beach.
People
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Kimberly McEntee
VP, Procurement
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Erica May
VP, Communications Strategy Director
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Connie Ross
VP & Chair, DEI
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Alaina Pratt
SVP, Operations
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Julie Dunn
SVP, Marketing Science
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Brett Mowry
SVP, Marketing Science
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Tim Glover
SVP, Investment
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Megan Fontaine
SVP, Client Strategy
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Marcus Moore
SVP, Client Strategy
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Mel Reynolds
SVP, Finance
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Emily Locker
SVP, Client Strategy
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Jennifer Jackson
EVP, Client Strategy
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Greg Clausen
EVP, Managing Director, Chicago
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Rhona Sanchez
SVP, Co-Head Integrated Planning
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Jason Kogut
SVP, Co-Head Integrated Planning
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Amy Johnson
SVP, Co-Head Integrated Planning
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Rich Notarianni
Chief Consumer Officer
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Ryan Derrow
Chief Media Innovation Officer
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Lee Doyle
EVP, Group Managing Director
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Cathy Shaffner
Chief Investment Officer
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Chris Clarke
Executive Chairman
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Ashlee Clarke
CEO