In mid-September 2022, Meta Executives, industry titans, senior performance marketers, and select Meta Business partners gathered at Meta’s Menlo Park headquarters to educate, inspire, and prepare for the future. The summit focused on how performance advertisers can act on emerging growth opportunities Meta deems as the ‘world’s greatest ad platform.’
So, you think securing an OMMA Award for your company and colleagues is unattainable and there’s just no way you can be considered. What a coup for the judges to add this fact to favorite “two truths and a lie” ice breakers. MNTN’s submission was not done lightly. Custom video cuts, strong storytelling, and business results were all there. Their entry was looked upon as a refreshing break from others of a more generic nature.
CINCINNATI – (October 24, 2022) – With more than 900 locations, Zaxby’s is hungry for growth. The assignment: how could a partnership with Empower expand Zaxby’s media footprint and help double the business in five years?
As negotiations finished and deals that were on hold converted into official orders, the 22/23 Upfront season has finally come to a close. The “super bowl” of TV buying and selling saw its fair share of excitement, as advertisers took advantage of pricing more favorable than last year – but with a conservative lens given the looming recession ahead.
|Client||Start Year||End Year|
|Tempur Sealy International||2019||Current|
|The Gorilla Glue Company||2013||Current|
Empower is an independent media-focused agency built on full transparency, customized plan approaches, and true agency and client collaboration. From our proprietary products to our advanced audience-centric planning process, we’ve placed data at the core of everything we do to help brands excel in today’s addressable world. Our philosophy hinges on the acknowledgement that today’s consumer is operating at an unprecedented speed with an equally unprecedented appetite and access to content. Brands need an alliance that offers the strength and scale of the strongest holding companies with the nimbleness and client-focus that only an independent can offer.
As The Un-Holding Company, only Empower can deliver both.
President and CEO
SVP, Head of Strategy & Planning, Managing Director
EVP, Managing Director, Chicago
Chief Investment Officer
Chief Product Officer
EVP, Business Unit Lead
VP, Business Development