• Meta’s New Standards for Performance Marketers - Empower

    Meta’s New Standards for Performance Marketers - Empower

    In mid-September 2022, Meta Executives, industry titans, senior performance marketers, and select Meta Business partners gathered at Meta’s Menlo Park headquarters to educate, inspire, and prepare for the future. The summit focused on how performance advertisers can act on emerging growth opportunities Meta deems as the ‘world’s greatest ad platform.’

    Empower, 11/15/2022

  • An Insider’s View from the OMMA Jury “Box” - Empower

    An Insider’s View from the OMMA Jury “Box” - Empower

    So, you think securing an OMMA Award for your company and colleagues is unattainable and there’s just no way you can be considered. What a coup for the judges to add this fact to favorite “two truths and a lie” ice breakers. MNTN’s submission was not done lightly. Custom video cuts, strong storytelling, and business results were all there. Their entry was looked upon as a refreshing break from others of a more generic nature.

    Empower, 11/11/2022

  • Zaxby’s Names Empower Media Agency of Record - Empower

    Zaxby’s Names Empower Media Agency of Record - Empower

    CINCINNATI – (October 24, 2022) – With more than 900 locations, Zaxby’s is hungry for growth. The assignment: how could a partnership with Empower expand Zaxby’s media footprint and help double the business in five years?

    Empower, 10/24/2022

  • '22/'23 Upfront Wrap Report - Empower

    As negotiations finished and deals that were on hold converted into official orders, the 22/23 Upfront season has finally come to a close. The “super bowl” of TV buying and selling saw its fair share of excitement, as advertisers took advantage of pricing more favorable than last year – but with a conservative lens given the looming recession ahead.

    Empower, 10/21/2022

Client Start Year End Year
Newell Brands 2021 Current
American Standard 2020 Current
RoC Skincare 2021 Current
Zaxby's 2022 Current
Brooks Running 2019 Current
Tempur Sealy International 2019 Current
TriHealth 2018 Current
Ashley HomeStores 2017 Current
The Gorilla Glue Company 2013 Current
Wendy's 2011 Current

Empower is an independent media-focused agency built on full transparency, customized plan approaches, and true agency and client collaboration. From our proprietary products to our advanced audience-centric planning process, we’ve placed data at the core of everything we do to help brands excel in today’s addressable world. Our philosophy hinges on the acknowledgement that today’s consumer is operating at an unprecedented speed with an equally unprecedented appetite and access to content. Brands need an alliance that offers the strength and scale of the strongest holding companies with the nimbleness and client-focus that only an independent can offer.

As The Un-Holding Company, only Empower can deliver both.

  • Jim Price

    Jim Price

    President and CEO

  • Brett Mowry

    Brett Mowry

    SVP, Intelligence

  • Thomas Choi

    Thomas Choi

    SVP, Head of Strategy & Planning, Managing Director

  • Greg Clausen

    Greg Clausen

    EVP, Managing Director, Chicago

  • Cathy  Shaffner

    Cathy Shaffner

    Chief Investment Officer

  • Ryan Derrow

    Ryan Derrow

    Chief Product Officer

  • Jennifer Jackson

    Jennifer Jackson

    EVP, Business Unit Lead

  • Shannon Robichaud

    Shannon Robichaud

    VP, Business Development

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