• Featured in MediaPost: Empower Upfront Predictions

    Featured in MediaPost: Empower Upfront Predictions

    The Upfront will become a video upfront. Some publishers will bundle linear and digital video for a combined video guarantee, while others will forgo traditional demo guarantees and the marketplace will expand to OTT publishers.

    MediaPost, 05/11/2021

  • Empower Webinar: Spring & Summer Food Category Trends - Empower

    Empower Webinar: Spring & Summer Food Category Trends - Empower

    Spring is upon us, and with it a fresh batch of food trends. Gone are the days of crockpot chili to keep us warm or rich peanut butter pie. Taking center stage on our plates—and consumers’ search queries—are trending dishes like air fryer recipes, Easter foods, in-season fruits and veggies, and more air fryer recipes (seriously, they’re everywhere). Just how much of an impact are they making online and how should your brand capitalize? Glad you asked. Check out our latest CultureTap report to learn more. CultureTap is Empower's trend identification platform. Unlike social listening tools, CultureTap isolates relevant cultural, category, brand or competitive trends, so marketers can act before it is too late.

    Empower, 04/23/2021

  • Empower Named Media AOR For American Standard Parent LIXIL Corp. 04/07/2021

    Empower Named Media AOR For American Standard Parent LIXIL Corp. 04/07/2021

    The award follows previous work the agency did for American Standard including the award-winning #Flush2020 social campaign.

    MediaPost, 04/06/2021

  • On A Tear, Empower Racks Up $100-Plus Million In New Accounts

    On A Tear, Empower Racks Up $100-Plus Million In New Accounts

    Empower has been hiring staff and has avoided layoffs and furloughs during the COVID-19 pandemic. The Cincinnati-based independent media and marketing agency has had a series of recent account wins -- all done remotely -- with total media spend of over $100 million. Empower, which calls itself the "the Un-Holding Company," has also done some brand refreshing.

    MediaPost, 09/18/2020

  • One of the Best Diss Tracks About New York Is Courtesy of … a Cincinnati Agency?

    One of the Best Diss Tracks About New York Is Courtesy of … a Cincinnati Agency?

    One of the Best Diss Tracks About New York Is Courtesy of … a Cincinnati Agency? It’s the city that sleeps

    Adweek, 10/21/2019

Client Start Year End Year
American Standard 2020 Current
The Body Shop 2020 Current
Brooks Running 2019 Current
Tempur Sealy International 2019 Current
PetSmart 2018 Current
TriHealth 2018 Current
Ashley HomeStores 2017 Current
The Gorilla Glue Company 2013 Current
Wendy's 2011 Current
Bush Brothers and Company 1996 Current

Empower is an independent Creative Media agency built on full transparency, customized plan approaches, and true agency and client collaboration. From our proprietary products to our advanced audience-centric planning process, we’ve placed data at the core of everything we do to help brands excel in today’s addressable world. Our philosophy hinges on the acknowledgement that today’s consumer is operating at an unprecedented speed with an equally unprecedented appetite and access to content. Brands need an alliance that offers the strength and scale of the strongest holding companies with the nimbleness and client-focus that only an independent can offer.

As The Un-Holding Company, only Empower can deliver both.

  • Jim Price

    Jim Price

    Chief Executive Officer

  • Rob FitzGerald

    Rob FitzGerald

    President and Chief Operating Officer

  • Shaun Ethier

    Shaun Ethier

    Executive Vice President, Chief Client Officer

  • Cathy  Shaffner

    Cathy Shaffner

    Executive Vice President, Chief Investment Officer

  • Ryan Derrow

    Ryan Derrow

    Executive Vice President, Chief Product Officer

  • Jennifer Jackson

    Jennifer Jackson

    Executive Vice President, Client Leadership

  • Laura  Nix

    Laura Nix

    Executive Vice President, Client Leadership

  • Shannon Robichaud

    Shannon Robichaud

    Senior Director, Business Development

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