Bojangles has long been known for its Southern flavors. But they had yet to receive the credit they deserved for their devotion to serving up delicious, made-from-scratch meals for their beloved fans and new consumers alike.

We had to double down on what made them who they are - real, scratch-made food, + a little Southern authenticity. Bojangles needed to unapologetically own their rue Southerness. So, we engineered a modern re-commitment to the brand to redefine “Bo Time” and demonstrate who they’ve always been, to start getting credit where credit is due.

The result is new brand work anchored deep in Bojangles’ core attributes of real deal Southern flavor — produced 100% in-house within EP+Co’s commercial grade kitchen.