EP+Co's Con Williamson and 15 Chief Creative Officers Who Are Inspiring the Advertising of Tomorrow Cutting-edge work from some of the industry's top veterans
San Francisco, CA (PRWEB) January 23, 2017 -- With its creamers achieving 138% sales growth in 2016, Califia continues to lead innovation in the category with the introduction of a new 750ml creamer bottle in Califia’s iconic form
|Client||Start Year||End Year|
|The UPS Store||2014||Current|
EP+Co is 200 person agency headquartered in Greenville, SC, with a 50-person office in NY. We are part of Hill Holliday, but operate as a separate brand. EP’s 2 offices function as 1 unit, with strategic, creative, account and digital support working together across locations to best serve our clients.
PHILOSOPHY THAT HAS LED TO YOUR SUCCESS: Gritty, Resourceful and Nimble: We create headroom for category-defining brands. Headroom can manifest itself in many forms and is often the most valuable resource a CMO can mine. Is the opportunity in messaging, a new audience, an expanded market? We help identify the space and then craft the appropriate strategic approach for tapping into the opportunity and bringing the messaging to life. It’s this approach coupled with our tenacity for Unthinking the entire process that has allowed us to create real business results for our clients.
KEY STRENGTHS/SPECIAL EXPERIENCE: While we serve a range of clients, Erwin Penland is known for success in brand building and growth for national brands with a multi-market presence. We know that successful marketing is about the skill of scaling in a world where no 2 market opportunities are the same. And that no great idea comes to life unless the folks you’re asking to execute it get behind it 100%. We’ve helped Denny’s achieve 7 straight years of positive same store sales by tapping into the Millennial audience without alienating their Boomer base, we helped LL Bean leverage its heritage and push against a disposable economy by taking claim to their Guarantee, we helped Tumi define their meaning via their new positioning around Perfecting the Journey. While every challenge is bespoke we leverage our vast experience understanding the Modern American Family and how those ecosystems and behaviors influence purchasing decisions. This knowledge and experience allows us to continue to mine and create headroom for these category-defining brands.
President / Chief Creative Officer
Executive Creative Director / Director of Innovation
President / Chief Operating Officer
Director of Business Development
Director of Planning
Director of Technology