Client Start Year End Year
Stanley Steemer 2017 Current
Califia Farms 2015 Current
Men's Warehouse 2017 Current
Fox Studios 2017 Current
Tumi 2015 Current
Denny's 2009 Current
The UPS Store 2014 Current
Strayer University 2017 Current
eBay 2016 Current
Verizon 1989 Current

EP+Co is 200 person agency headquartered in Greenville, SC, with a 50-person office in NY. We are part of Hill Holliday, but operate as a separate brand. EP’s 2 offices function as 1 unit, with strategic, creative, account and digital support working together across locations to best serve our clients.

PHILOSOPHY THAT HAS LED TO YOUR SUCCESS: Gritty, Resourceful and Nimble: We create headroom for category-defining brands. Headroom can manifest itself in many forms and is often the most valuable resource a CMO can mine. Is the opportunity in messaging, a new audience, an expanded market? We help identify the space and then craft the appropriate strategic approach for tapping into the opportunity and bringing the messaging to life. It’s this approach coupled with our tenacity for Unthinking the entire process that has allowed us to create real business results for our clients.

KEY STRENGTHS/SPECIAL EXPERIENCE: While we serve a range of clients, Erwin Penland is known for success in brand building and growth for national brands with a multi-market presence. We know that successful marketing is about the skill of scaling in a world where no 2 market opportunities are the same. And that no great idea comes to life unless the folks you’re asking to execute it get behind it 100%. We’ve helped Denny’s achieve 7 straight years of positive same store sales by tapping into the Millennial audience without alienating their Boomer base, we helped LL Bean leverage its heritage and push against a disposable economy by taking claim to their Guarantee, we helped Tumi define their meaning via their new positioning around Perfecting the Journey. While every challenge is bespoke we leverage our vast experience understanding the Modern American Family and how those ecosystems and behaviors influence purchasing decisions. This knowledge and experience allows us to continue to mine and create headroom for these category-defining brands.

  • Con Williamson

    President / Chief Creative Officer

  • John Cornette

    Executive Creative Director / Director of Innovation

  • Kat Shafer

    Managing Director

  • Karen Mawhinney

    Managing Director

  • Allen Bosworth

    President / Chief Operating Officer

  • Jeff Hoffman

    Director of Business Development

  • Chris Plating

    Director of Planning

  • Curtis Rose

    Director of Technology

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