Essence, part of GroupM, is a global data and measurement-driven agency whose mission is to make advertising more valuable to the world.
Essence, part of GroupM, is a global data and measurement-driven agency asked over fifty CMOs and brand-side marketers, agency, network, platform, and adtech executives, as well as marketing academics, to revisit the original report’s predictions of the next decade after the turbulence of 2020. Experts believed that eight scenarios have been made more likely to occur by 2030, including increased use of biometric data, more time spent in virtual environments, trends towards subscription services, personalization, and micropayments.
Campaign US has named Essence as an Agency of the Year for the second year running. Essence received the Bronze trophy in the Media Agency of the Year category at the publication's 2020 Agency of the Year awards, which were announced in a virtual ceremony on February 18, 2021.
WPP today announced the creation of Blinks Essence, a partnership in Brazil between Blinks, a digital media agency, and Essence, a global leader in data-driven marketing and innovation. Both part of WPP, the two agencies will operate together in Brazil under the leadership of Denise Porto Hruby.
Essence's president and global client partner for Google Dave Marsey has been included in OUTstanding, a list of the world's top 100 LGBTQ+ executive role models published by INvolve and Yahoo Finance.
Yahoo Finance, 01/18/2021
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|The North Face||2020||Current|
Essence is a global media agency. We combine advertising and analytics to help the next generation of marketers win in the new economy.
We provide media and consulting services designed to unlock new sources of growth and create sustainable advantages for our clients. We are known for pioneering the use of data science in marketing to optimize campaigns, scale creativity, and drive marketing transformation.
We believe in the power of brands to improve the world by creating value for people. We work in open and honest collaboration with our clients, with a culture powered by curiosity and a commitment to constant experimentation and learning.
Backed by GroupM and WPP - the industry's largest media investment and creative transformation networks - we manage $4.5B in media investment for more than 50 of the world's most influential and disruptive marketers, including Airbnb, Flipkart, Google, L'Oreal, NBCUniversal, and Target.
Global Chief Operating Officer
Global Chief Business Strategy Officer
Global Chief Investment Officer
Global Chief Product Officer
SVP, Client Operations
Director, Business Development