Essence, part of GroupM, is a global data and measurement-driven agency whose mission is to make advertising more valuable to the world.
Campaign US has named Essence as an Agency of the Year for the second year running. Essence received the Bronze trophy in the Media Agency of the Year category at the publication's 2020 Agency of the Year awards, which were announced in a virtual ceremony on February 18, 2021.
Essence, part of GroupM, is a global data and measurement-driven agency asked over fifty CMOs and brand-side marketers, agency, network, platform, and adtech executives, as well as marketing academics, to revisit the original report’s predictions of the next decade after the turbulence of 2020. Experts believed that eight scenarios have been made more likely to occur by 2030, including increased use of biometric data, more time spent in virtual environments, trends towards subscription services, personalization, and micropayments.
2020 was a breakthrough year for gaming. In recent years, the sector had been steadily growing in note amongst the marketing community but was yet to become a mainstream consideration. It had neither been seriously appraised for its reach potential nor wholeheartedly embraced as a lever for driving brand connection.
Essence is a global media agency. We combine advertising and analytics to help the next generation of marketers win in the new economy.
We provide media and consulting services designed to unlock new sources of growth and create sustainable advantages for our clients. We are known for pioneering the use of data science in marketing to optimize campaigns, scale creativity, and drive marketing transformation.
We believe in the power of brands to improve the world by creating value for people. We work in open and honest collaboration with our clients, with a culture powered by curiosity and a commitment to constant experimentation and learning.
Backed by GroupM and WPP - the industry's largest media investment and creative transformation networks - we manage $4.5B in media investment for more than 50 of the world's most influential and disruptive marketers, including Airbnb, Flipkart, Google, L'Oreal, NBCUniversal, and Target.