Media shop Exverus took an ice cream brand from a retail introduction to direct -to-consumer in two weeks.
Exverus Media and Smith Brothers won the Media Planning and Buying Strategy category at The Drum Marketing Awards US 2020 with its ‘Triggered’ campaign for Premier Protein. Here, the team behind the entry reveal the challenges faced and strategies used to deliver this successful project.
The Drum, 07/20/2020
|Client||Start Year||End Year|
|Coca Cola North America||2020||Current|
|Premier Nutrition Corporation||2017||Current|
|Nick's Ice Cream||2019||Current|
Exverus is a paid media agency specifically designed to grow culture-creating, growth-stage brands. We have worked with hundreds of challenger brands and market leaders across our team of paid media experts.
We work with brands who create culture and want strategic media plans that drive growth. Brands who want to know exactly which parts of their media plan are working, and which parts are not. Brands who want to like their agency team and trust them.
So we built an agency with the most passionate and smartest people. People who infuse creativity into every media plan. People who care and make it their mission to see their partners succeed.
Exverus means “From the truth” and that is our truth.
Head, Strategy & Planning