Creative
Cases
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Arby's
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Fallon Hotwire Contest CaseStudy
Hotwire
News
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LL Flooring, previously known as Lumber Liquidators, lays out homeowners’ intense adoration for their high-quality flooring in a new campaign called “Floor Love.” The wonderfully odd suite of work is part of a broader brand relaunch, led by creative agency of record, Fallon. “We want our customers to be nothing less
The Minneapolis Egotist, 05/18/2021
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Walmart Says One Day for Mothers Won’t Cut It After 2020
This year, the retailer is promoting ‘Mother’s May.’
Adweek, 04/26/2021
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KeyBank Opens Doors To Financial Success
The national financial services company is using humor to address the fact that everyone has a unique money journey.
Mediapost.com, 03/25/2021
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Arby's flips viral TikTok videos into special menu item
Inspiration for the campaign stems from a video of a user saying his new flat-screen TV only displayed a message from Arby's.
Mobile Marketer, 11/09/2020
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A Whole New Way To Buy New-ish Tech
Negligent waste and rabid consumerism are always in. What about refurbished? Can refurbished goods ever
Adpulp, 10/24/2020
Clients
| Client | Start Year | End Year |
|---|---|---|
| Monkey Shoulder Whisky | 2021 | Current |
| Arby's | 2014 | Current |
| 2020 | Current | |
| KeyBank | 2019 | Current |
| Walmart | 2020 | Current |
| BackMarket | 2020 | Current |
| Hotwire | 2018 | Current |
| American Home Shield | 2019 | Current |
| Comedy Central | 2019 | Current |
| Minnesota Timberwolves & Lynx | 2020 | Current |
About
“An advertising agency for companies that would rather outsmart the competition than outspend them.” That was the headline of our very first ad, introducing the agency in 1981. At the time, it meant an idea could be—and should be—more important than a budget. And was rooted in the notion that creativity was the last legal means of gaining an unfair business advantage.
Fast forward 40 years…
Outsmart vs. Outspend is still our mantra.
But its meaning has evolved.
Today, outsmarting means creating unifying, platforms ideas
that can travel across the sea of emerging media. It means recognizing an ad is anything a brand does, whether 6 seconds, 6 characters, skywriting, or a steakhouse. It means creating strategies to drive sales overnight and strengthen brand over time. It means using data to inspire insights and deliver messages to the right people in the right place at the right time. Today, outsmarting means MODERN CREATIVITY. And modern creativity is a beautiful thing.
People
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Rocky Novak
Chief Executive Officer
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Niki Dobratz
Chief Marketing Officer
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Matt Garcia
Managing Director of Fallon NY
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Kara Buckner
Managing Director and Chief Strategy Officer
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Nikki Baker
Chief Creative Officer
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Leslie Shaffer
Chief Creative Officer
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Andy Rhode
Director of Media