Client Start Year End Year
Monkey Shoulder Whisky 2021 Current
Arby's 2014 Current
Facebook 2020 Current
KeyBank 2019 Current
BackMarket 2020 Current
Hotwire 2018 Current
American Home Shield 2019 Current
Comedy Central 2019 Current
Minnesota Timberwolves & Lynx 2020 Current
The Venetian 2018 Current

“An advertising agency for companies that would rather outsmart the competition than outspend them.” That was the headline of our very first ad, introducing the agency in 1981. At the time, it meant an idea could be—and should be—more important than a budget. And was rooted in the notion that creativity was the last legal means of gaining an unfair business advantage.

Fast forward 40 years…

Outsmart vs. Outspend is still our mantra.
But its meaning has evolved.

Today, outsmarting means creating unifying, platforms ideas
that can travel across the sea of emerging media. It means recognizing an ad is anything a brand does, whether 6 seconds, 6 characters, skywriting, or a steakhouse. It means creating strategies to drive sales overnight and strengthen brand over time. It means using data to inspire insights and deliver messages to the right people in the right place at the right time. Today, outsmarting means MODERN CREATIVITY. And modern creativity is a beautiful thing.

  • Andy Rhode

    Andy Rhode

    Director of Media

  • Leslie Shaffer

    Leslie Shaffer

    Chief Creative Officer

  • Nikki Baker

    Nikki Baker

    Chief Creative Officer

  • Kara Buckner

    Kara Buckner

    Managing Director and Chief Strategy Officer

  • Matt Garcia

    Matt Garcia

    Managing Director of Fallon NY

  • Niki  Dobratz

    Niki Dobratz

    Chief Marketing Officer

  • Rocky Novak

    Rocky Novak

    Chief Executive Officer