Creative

Cases

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  FIAT Case Study

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  Michelob Ultra Brand Case Study

News

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  Forbes "Why Data-Driven Advertising Will Be The Next Frontier"

  FCB Chicago's John Kenny on "Why Data-Driven Advertising Will Be The Next Frontier"

  Forbes, 08/14/2017

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  Blue Bunny Names FCB Chicago as Its Creative Agency of Record After a Review – Adweek

  The agency competed with 5 others, though it’s not known which ones they were.

  AdWeek, 12/14/2017

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  FCB Chicago ad agency CEO says big ideas still work on little screens - Chicago Tribune

  Michael Fassnacht, CEO of ad agency FCB Chicago, thinks big ideas matter more in the digital media age.

  chicagotribune.com, 09/19/2017

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  FCB Chicago Hires Avital Pinchevsky as Senior Vice President, Executive Creative Director | AgencySpy

  Pinchevsky joins the agency from Leo Burnett Chicago, where she led creative on Kellogg's.

  AdWeek, 07/19/2017

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  FCB Chicago Expands Retail Division with Acquisition of Design Agency Chute Gerdeman | AgencySpy

  FCB/RED will add Chute Gerdeman's design offering to its existing retail marketing, branded content/experiences, activation and digital capabilities.

  AdWeek, 08/31/2017

Clients

About

Contrary to popular perceptions, we are not in the business of advertising.
We are in the business of creating new behaviors. Here’s how it works:

IT STARTS WITH A BELIEF
Every successful brand has a purpose. It’s our job to find it by interrogating the past, understanding the present, and anticipating the future.

We call your brand purpose your Bedrock. Think of the brand as a tree. When the roots are strong — when they touch Bedrock — there’s no reason to fear the winds of change.

THEN MAKE PEOPLE ACT
Yes, our work must get their attention. It must make them think, feel, and emote. Ultimately, it has to make them do something. It has to make them change their behavior. Our work has to open the door to your brand and welcome the world in.

When it’s done right, it becomes a dynamic circle: the work we create builds on the Bedrock, which creates new behavior, which then strengthens the Bedrock. This is how we constantly rejuvenate and reenergize brands over time.

BE BRAVE TOGETHER
Our global CCO likes to say, “There is nothing heroic about failing alone.” We’re committed to creating situations and environments where we can make brave choices — together — so together we can make brave work. (This is more than just a way to work. We think it’s a way to live.) And since we’re governed by our Bedrock, we can rest assured the risks we take are right for the brand.

AND ALWAYS BE NEVER FINISHED
We always ask ourselves what we can do better. We wonder what’s out there and what’s waiting to be discovered. We are constantly restless. We’re always a work in progress and always Never Finished.

People

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  Michael Fassnacht

  President & CEO

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  Liz Taylor

  Chief Creative Officer

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  John Kenny

  EVP, Chief Strategy Officer

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  Kelly Graves

  Chief Marketing Officer

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  Tina Manikas

  President, FCB/RED