Over at FCB Chicago there's a creative team who is working on stepping up the Michelob ULTRA brand, so they returned to the Super Bowl this year with a fresh execution on their low-calorie beer sell.
Adland ®, 04/19/2016
THE TOP 2016 REGGIE AWARD, the Super REGGIE, selected from among 70 agency and brand winners for the best in marketing, went to FCB Chicago for its Valspar Paint’s “Color for the Colorblind” campaign, at April 20 ceremonies at the Westin Hotel
FCB Chicago moved into a new perch inside the John Hancock building in 2014. President and CEO Michael Fassnacht and VP and director of communications Karah McGeown took Blue Sky for a tour of the ad agency's space.
|Client||Start Year||End Year|
|AB InBev (Michelob ULTRA, Bud Light, Stella Artois)||2015||Current|
|Allergan (Botox, UBRELVY, Presbysol)||2016||Current|
|BlueCross BlueShield Association (Medicare)||2018||Current|
|BMO Harris Bank||2015||Current|
|Brown-Forman (Jack Daniel's, Jack Apple, Jack Tennessee Honey, Gentleman Jack)||1981||Current|
Your Problem is Our Purpose.
We are the only creative agency that puts your problem at the center of everything we do. At FCB Chicago, our integrated model allows us to approach every problem fresh – we are problem agnostic. We are an agency filled
with innovators who know that the best solutions can come from anywhere, not just the creative. We don’t ask for the brief, we ask for the problem. We don’t hire people who have skills, we hire people who know how to use their skills. We are driven by three simple beliefs:
1. There is no problem in the world that creativity cannot solve.
2. Diversity isn't just good for culture - it's good for business.
3. Technology needs creativity. And vice versa.
We believe creative problem solving is the best way to drive business growth, because if your creative hasn’t solved a problem, all you have is an ad.
Chief Strategy Officer