Cottonelle® "DownThereCare"

Kimberly-Clark

Creative

By turning wiping into a conscious act of self-care, we got people to realize it's time to treat the skin they don't see like the skin they do. Presenting Downtherecare. Life is full of surprisingly obvious moments when how you feel downthere affects how you feel overall. Highlighting life's anxiety-driving moments, we showed each consumer that they're already taking care of everything else, why wouldn't you also take care of downthere?

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