Horlicks "Fearless Kota"



Every year 150,000 children go to Kota for medical and engineering coaching in preparation for India's toughest exams. This pressure leads to over 1,000 calls a year to the suicide help line. During exam season, Horlicks sent two buses of mothers to Kota to bring their kids a different type of nutrition, emotional nutrition. The movement started a national conversation and continues to grow everyday with the support of parents and policy makers.