Horlicks "Fearless Kota"

GSK

Creative

Every year 150,000 children go to Kota for medical and engineering coaching in preparation for India's toughest exams. This pressure leads to over 1,000 calls a year to the suicide help line. During exam season, Horlicks sent two buses of mothers to Kota to bring their kids a different type of nutrition, emotional nutrition. The movement started a national conversation and continues to grow everyday with the support of parents and policy makers.

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