Clorox "Clean Matters"

Clorox

Creative

Consumers trusted the functional benefits of Clorox household products, but the brand was lacking in an emotional connection to the families it served. Cleanliness benefits the emotional, mental and physical state of human beings themselves—not just the objects they clean. When cleaning comes after the fun, it’s a chore. But when cleaning helps you prepare for the fun, it’s a canvas for new possibilities.

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