With over 40 years of experience marketing to healthcare professionals, patients, and consumers, FCB Health New York produces work that is strategically on point, creatively compelling, and scientifically grounded. Our Medical Strategy and Strategic Planning groups are integrally involved in the strategic development of the brands we help steward. These 2 groups are made up of more than 75 strategists, experts in medical insight, behavioral experts, and multichannel tacticians. Together, they uncover unique, thought-­provoking, and behavior ­changing insights and clinical and medical information, as well as identify the optimal channel mix to reach your target audience.