YouTube recently named Levi's Circles as one of its top ten most-watched ads of 2017, joining brands like Adidas, Apple and Dior at the top of the viewing charts.
After merging with Draft in 2006, FCB admits it had a beleaguered rep in the industry—lacking in creative ideas and executions. And the agency saw tough times in 2011 when it lost SC Johnson. But the past few years have seen a creative resurgence and big brand-building ideas. FCB expanded its capabilities in retail design and experience with the acquisition of Chute Gerdeman and is building out an AI practice in Chicago. New assignments included retail agency-of-record work for Bud Light and an agency-of-record win for Clorox's Renew Life. Fresh talent, including Jennifer Hohman as the shop's new global CMO, hint at even bigger things ahead. —M.G.
Ad Age, 02/18/2018
Online travel site Hotwire announced its selection of FCB West in San Francisco as its creative agency of record after a full media, creative and public relations review.
The Drum, 04/16/2018
Discount travel website Hotwire is taking a simple, yet quirky, approach to promoting its hotel rooms offered at a big savings for the July 4th holiday.
The Drum, 06/04/2018
Justin Moore joins FCB West as co-ECD after two years overseeing Audi at Venables, where he worked on that backwards Super Bowl spot (you know the one). He will share that title with Mike Long, who was recently promoted. Long, who came to FCB early last year to work on its Levi’s business, had been with GS&P.
|U.S. Government (Smokey Bear)
FCB West is the creative growth engine for iconic consumer brands. Levi's, Clorox and Hotwire marquee our diverse roster of world-class clients. Our ability to deliver consistent and sustainable growth at scale for these industry-leaders, and others that aspire to be, is driven by a mix of evidence-based strategic planning (we wrote an award-winning book on it) and Never Finished creative focus. The result? Our unique approach helps to drive millions of new customers for our clients. And then millions more. Their ongoing financial success is the best proof that FCB West is the right creative partner for businesses that want sustained growth in highly competitive categories.
FCB West is a member of FCB Worldwide, a global agency network with 120+ offices, across 80 countries and 8,000+ employees. FCB is a wholly owned subsidiary of the Interpublic Group of Companies, a publicly traded global marketing communications services company.
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