Finch Brands is a real-world brand consultancy. We exist to help brands win when it matters most. We do this by blending insight, intuition, and creativity to shape brand strategy and drive people to action.

Founded in 1998 by the pioneering minds instrumental in the ascent of David’s Bridal and IKEA, the Finch Brands team has extensive experience building, running and growing successful brands. Along with years of agency service, this includes important tenures at Campbell Soup, Kimberly-Clark, Disney, MARS, Urban Outfitters, Target, and more.

Recent Finch Brands clients include Conair, Jack Daniel’s, Nutrisystem, Fathead, Samsung, the Philadelphia 76’ers, & ThinkGeek. Proud generalists, we work across consumer, B2B, and non-profit sectors.

As we’re focused on helping clients activate the full potential of their brands at important moments, Finch Brands is equally open to project-based engagements and ongoing relationship structures.

  • Daniel  Erlbaum

    Daniel Erlbaum


  • Bill Gullan

    Bill Gullan


  • John Ferreira

    John Ferreira

    SVP Insights & Innovation

  • Lauren Collier

    Lauren Collier

    SVP Brand & Marketing Strategy

  • Jessica Koffman

    Jessica Koffman

    Creative Director

  • Tim DeGennaro

    Tim DeGennaro

    AVP, Insights Communities & Research Excellence