Creative
Papa Gino's
Massachusetts State Lottery | Gingerbread House
Massachusetts State Lottery
BODYARMOR
BODYARMOR
BODYARMOR | "Zero To Hide" BTS
BODYARMOR
News
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Independent creative marketing agency Full Contact has won the creative accounts for pizza shop Papa Gino’s and sandwich maker D’Angelo, restaurants that are under the stewardship of parent company New England Authentic Eats. The agency officially began working with Papa Gino’s and D’Angelo earlier this year after being awarded the creative business without a review.
Marco's News, 01/09/2025
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In a new episode of the “Breaking and Entering Advertising” podcast, Erin Regan, managing partner at Full Contact Advertising, shares her approach to building relationships that matter. Indeed, Regan’s advertising career has been shaped by networking and a focus on growth. “Be incredibly generous with your time,” she said. “Taking a moment to train someone, or to have a conversation with someone trying to break in, is how you build a network. Even if there’s no immediate opportunity, those relationships lead to incredible benefits down the road.”
Ad Age, 11/12/2024
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The holidays can be a magnet for lacklustre, forgettable gifts that ultimately end up collecting dust. This season, instead of socks and candles, ButcherBox is unwrapping a much better gifting option – delicious, responsibly raised meat and seafood – with the help of new work promoting their premium Gift Boxes.
Marcomm News, 12/16/2024
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Meet an Indie Agency: Full Contact - Indie Agency News
The owners of Full Contact talk their positioning in the independent landscape and what Full Contact does best.
Indie Agency News, 09/03/2024
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Erin Regan talks being a female entrepreneur and agency owner in today's advertising landscape.
Ownit, 08/12/2024
Clients
| Client | Start Year | End Year |
|---|---|---|
| BODYARMOR | 2023 | Current |
| ButcherBox | 2023 | Current |
| First Citizens Bank | 2024 | Current |
| Alltown | 2021 | Current |
| MBTA | 2024 | Current |
| Zions Bank | 2022 | Current |
| Coastline Trust Company | 2024 | Current |
| Not Your Average Joe's | 2018 | Current |
| Papa Gino's | 2014 | Current |
| D'Angelo | 2014 | Current |
About
At Full Contact, we make impact for our clients through what we call branded performance – elevating performance through brand and not vice versa. Too many companies separate these notions, but we believe the best results come from one agency balancing the urgency of sales with brand building. And at our core, we appear to be a CPG agency. We’ve worked on pet food, kitty litter, dessert toppings, donuts, ice cream, pizza, coffee, chicken, candy, juice, milk, beauty products, and more. We’ve launched CPG brands, reinvigorated legacy CPG brands, attracted legions of new fans and ignited brand love. And yet we don’t consider Full Contact a CPG agency. The truth is we have just as much retail expertise as we do CPG experience. This means we can create the strategy, USP, and fresh messaging that can set a product apart AND make sure it sells like crazy at retail or DTC –from couch to cash register or wallet to website.
We have given our dual CPG/Retail capability a name: CPG-tail. We find it’s a far nimbler, faster, more results driven approach to marketing products and brands today.
People
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Marty Donohue
Founding Partner
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Erin Regan
Managing Partner
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Mark Battista
Managing Partner
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Lawrence O'Toole
Creative Director
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Ellie Fusco
Associate Creative Director
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Kevin Barlow
Creative Director
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Jen Maltby
Chief Strategy Officer