Description
To generate excitement for Cincinnati Bengals Quarterback “Joe Cool“ and the new limited edition Joe Burrow bottle, we created a real vehicle for real hydration.
BODYARMOR "Joe Cooler" Case Study
BODYARMOR
Case Study
- Experiential
- Beverage
- cpg
- Retail
- production
- Amazon
- influencer marketing
- influencer campaign
- Product Innovation
- Product Launch
- organic social
- Product Design
- product launch kit
- Athletes
- retail marketing
- Influencer Engagement
- professional athletes
- CPG beverage
- Experiential Ideation and Execution
- CPG Food & Beverage
- Influencer Strategy
- kroger
- Influencer Content
- Organic and Paid Social Media
- beverage marketing
- Organic Social Management