Creative
Cases
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Kate Spade TikTok Strategy & Creative
Kate Spade
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General Electric
News
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Giant Spoon is the creative agency stirring up media, marketing, and pop culture
Thanks to work for Netflix, American Express, and Savage X Fenty, Giant Spoon is turning marketing upside down. Giant Spoon is No. 23 on Fast Company’s list of the World’s 50 Most Innovative Companies of 2023.
Fast Company, 03/02/2023
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Creative Agency Of The Year: Giant Spoon
Giant Spoon's creative, media and experiential wins of 2023 won it MediaPost's Creative Agency of the Year for the fifth year in the agency's 10-year history.
MediaPost, 01/22/2023
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Adweek's 2023 Media All-Stars Are Redefining Media Strategy
Laura Correnti, Partner at Giant Spoon, was honored as one of Adweek's 2023 Media All-Stars.
Adweek, 08/14/2023
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Savage X Fenty Gets Sporty With Launch of Activewear Collection
Rihanna’s Savage X Fenty lingerie and sleepwear brand is continuing to embrace inclusivity with the launch of a new sports line called Savage X Fenty Sport. To celebrate the collection, the brand has launched the “Power X Play” campaign, featuring a spot that highlights the brand’s commitment to inclusivity as it aims to redefine the current state of athletic wear for women, which is often constricting and size-limited, by offering apparel that is fashionable, comfortable and created for everyday use.
Adweek, 02/20/2022
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Adweek’s Creative 100: 2023’s Most Innovative Talents
Monica Herman, Executive Creative Director at Giant Spoon, was honored as one of Adweek's Creative 100 2023.
Adweek, 12/01/2023
Clients
Client | Start Year | End Year |
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Yelp | 2020 | 2021 |
Savage X Fenty | 2022 | 2022 |
Nickelodeon | 2022 | Current |
Walmart | 2023 | Current |
General Electric | 2013 | Current |
2021 | Current | |
Kate Spade | 2021 | Current |
HBO | 2018 | Current |
Hewlett Packard | 2015 | Current |
The New York Mets | 2022 | Current |
About
Giant Spoon is an independent, integrated agency that expands the ways people experience brands. As the only creative agency on Fast Company’s Top 50 Most Innovative Companies 2023 and #1 in its Advertising category, Giant Spoon is known for turning marketing upside down. The agency is composed of teams across creative, media, and strategy to stir shit up for ambitious brands.
People
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Laura Correnti
Partner
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Trevor Guthrie
Co-Founder
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Jon Haber
Co-Founder
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Marc Simons
Co-Founder