Creative

Cases

News

  • Giant Spoon is the creative agency stirring up media, marketing, and pop culture

    Giant Spoon is the creative agency stirring up media, marketing, and pop culture

    Thanks to work for Netflix, American Express, and Savage X Fenty, Giant Spoon is turning marketing upside down. Giant Spoon is No. 23 on Fast Company’s list of the World’s 50 Most Innovative Companies of 2023.

    Fast Company, 03/02/2023

  • Creative Agency Of The Year: Giant Spoon

    Creative Agency Of The Year: Giant Spoon

    Giant Spoon's creative, media and experiential wins of 2023 won it MediaPost's Creative Agency of the Year for the fifth year in the agency's 10-year history.

    MediaPost, 01/22/2023

  • Adweek

    Adweek's 2023 Media All-Stars Are Redefining Media Strategy

    Laura Correnti, Partner at Giant Spoon, was honored as one of Adweek's 2023 Media All-Stars.

    Adweek, 08/14/2023

  • Savage X Fenty Gets Sporty With Launch of Activewear Collection

    Savage X Fenty Gets Sporty With Launch of Activewear Collection

    Rihanna’s Savage X Fenty lingerie and sleepwear brand is continuing to embrace inclusivity with the launch of a new sports line called Savage X Fenty Sport. To celebrate the collection, the brand has launched the “Power X Play” campaign, featuring a spot that highlights the brand’s commitment to inclusivity as it aims to redefine the current state of athletic wear for women, which is often constricting and size-limited, by offering apparel that is fashionable, comfortable and created for everyday use.

    Adweek, 02/20/2022

  • Adweek’s Creative 100: 2023’s Most Innovative Talents

    Adweek’s Creative 100: 2023’s Most Innovative Talents

    Monica Herman, Executive Creative Director at Giant Spoon, was honored as one of Adweek's Creative 100 2023.

    Adweek, 12/01/2023

Clients

Client Start Year End Year
Yelp 2020 2021
Savage X Fenty 2022 2022
Nickelodeon 2022 Current
Walmart 2023 Current
General Electric 2013 Current
Reddit 2021 Current
Kate Spade 2021 Current
HBO 2018 Current
Hewlett Packard 2015 Current
The New York Mets 2022 Current

About

Giant Spoon is an independent, integrated agency that expands the ways people experience brands. As the only creative agency on Fast Company’s Top 50 Most Innovative Companies 2023 and #1 in its Advertising category, Giant Spoon is known for turning marketing upside down. The agency is composed of teams across creative, media, and strategy to stir shit up for ambitious brands.

People

  • Laura Correnti

    Laura Correnti

    Partner

  • Trevor Guthrie

    Trevor Guthrie

    Co-Founder

  • Jon Haber

    Jon Haber

    Co-Founder

  • Marc Simons

    Marc Simons

    Co-Founder

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