Creative

Cases

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  Kate Spade TikTok Strategy & Creative

  Kate Spade

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  GE "New York Times Takeover"

  General Electric

News

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  AT&T analyzes influencers’ reactions to holiday gifts in festive social experiment | Ad Age Creativity

  For a holiday social media campaign, AT&T and agency Giant Spoon veered away from the trope of partners lovingly exchanging gifts on Christmas morning to instead focus on the awkwardness of trying to conjure up the appropriate reaction to receiving a not-so-perfect present. The telecom landed on that unconventional theme after stumbling upon a surprising metric, said Valerie Vargas, SVP of advertising and marketing for AT&T—71% of people have lied and told someone they liked a holiday gift that they didn’t truly want.

  Ad Age, 12/14/2023

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  Giant Spoon is the creative agency stirring up media, marketing, and pop culture

  Thanks to work for Netflix, American Express, and Savage X Fenty, Giant Spoon is turning marketing upside down. Giant Spoon is No. 23 on Fast Company’s list of the World’s 50 Most Innovative Companies of 2023.

  Fast Company, 03/02/2023

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  Creative Agency Of The Year: Giant Spoon

  Giant Spoon's creative, media and experiential wins of 2023 won it MediaPost's Creative Agency of the Year for the fifth year in the agency's 10-year history.

  MediaPost, 01/22/2023

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  Adweek's 2023 Media All-Stars Are Redefining Media Strategy

  Laura Correnti, Partner at Giant Spoon, was honored as one of Adweek's 2023 Media All-Stars.

  Adweek, 08/14/2023

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  Savage X Fenty Gets Sporty With Launch of Activewear Collection

  Rihanna’s Savage X Fenty lingerie and sleepwear brand is continuing to embrace inclusivity with the launch of a new sports line called Savage X Fenty Sport. To celebrate the collection, the brand has launched the “Power X Play” campaign, featuring a spot that highlights the brand’s commitment to inclusivity as it aims to redefine the current state of athletic wear for women, which is often constricting and size-limited, by offering apparel that is fashionable, comfortable and created for everyday use.

  Adweek, 02/20/2022

Clients

About

Giant Spoon is an independent, integrated agency that expands the ways people experience brands. As the only creative agency on Fast Company’s Top 50 Most Innovative Companies 2023 and #1 in its Advertising category, Giant Spoon is known for turning marketing upside down. The agency is composed of teams across creative, media, and strategy to stir shit up for ambitious brands.

People

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  Laura Correnti

  Partner

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  Trevor Guthrie

  Co-Founder

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  Jon Haber

  Co-Founder

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  Marc Simons

  Co-Founder