Creative
Cases
News
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Giant Spoon is working with brands to improve diversity and inclusion
‘No one fix’: Giant Spoon’s new diverse audience marketing VP Kenny Mac on working with brands to improve diversity and inclusion
Digiday, 12/17/2020
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Giant Spoon Stages a Cyber-Thriller for Database Platform MongoDB | Muse by Clio
Giant Spoon Stages a Cyber-Thriller for Database Platform MongoDB
Muse by Clio, 11/23/2020
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Vistaprint's Unregiftable Offering
Nat King Cole’s beloved Unforgettable is replaced with the lyric 'unregiftable' as Vistaprint revel in singular gift-giving.
SHOTS, 11/13/2020
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HBO Brings Lovecraft Country Into the Real World With Drive-In Event
Experiential powerhouse Giant Spoon builds an immersive yet contactless activation for the Season 1 finale.
Adweek, 10/26/2020
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The campaign is from Giant Spoon, appointed last year to handle strategic and creative work for the company.
AdAge, 07/14/2020
Clients
Client | Start Year | End Year |
---|---|---|
Cole Haan | 2014 | Current |
General Electric | 2013 | Current |
HBO | 2018 | Current |
Hewlett Packard | 2015 | Current |
MassMutual | 2017 | Current |
NBC Universal | 2013 | Current |
Netflix | 2020 | Current |
One Medical Group | 2018 | Current |
Snap | 2020 | Current |
Square | 2020 | Current |
About
Giant Spoon is an agency built on the power of possible thinking - to shoot for the moon and solve impossible challenges.
People
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Marc Simons
Co-Founder
Named Adweek's Experiential Executive of the Year 2019 and Media All-Star 2020, Marc Simons has been the driving force behind some of Giant Spoon's biggest initiatives that make a big impact, many of which are setting new standards across the industry. Under his leadership, the agency was also named Adweek's Breakthrough Agency of the Year, to the coveted AdAge A-List, and the #2 Most Effective Independent Agency in the country by the North American Effie Awards. Before founding Giant Spoon, Marc was the West Coast Director of OMD's Ignition Factory. -
Jon Haber
Co-Founder
In the seven+ years since founding Giant Spoon, Jon Haber has led teams across every industry, driving world-class strategic, content, creative work, along with the agency’s expansion into the world of gaming. Previously, Jon served as Chief Innovation Officer of Omnicom’s OMD, where he developed new functions in mobile, gaming, pop-culture, technology, branded entertainment, social and creativity. He has received numerous honors including being named AdAge 40 Under 40, Media All-Star by Mediaweek, Online All-Star by Media Magazine, Min’s 21 Most Intriguing People, and a Next Gen Marketing Exec by Brief Magazine. -
Trevor Guthrie
Co-Founder
Leading the New York office, Trevor provides the strategic leadership on a number of the agency’s most awarded work. In 2016, he was named a Media All-Star by Adweek. Trevor sits on the Board of Trustees for the James Beard Foundation. Before co-founding Giant Spoon, he was East Coast Director of Ignition Factory, leading a team of specialists to dream up and produce first-to-market advertising campaigns for Showtime, Levi’s, GE, PepsiCo and FedEx. -
Laura Correnti
Partner
Named as a 2018 AAF Advertising Hall of Achievement inductee, Laura Correnti is Partner at Giant Spoon. Since joining the agency in 2016, Laura has built and now oversees the agency’s media practice, designed to have an expertise in content-driven partnerships. Under her tenure, Giant Spoon’s media clients include GE, MassMutual, Synchrony, Cole Haan, Stitch Fix, and more. Laura’s media know-how culminates as the co-host of ADLANDIA, an advertising and marketing podcast that features industry practitioners who challenge the-way-its-been-done and offers a point of view on what’s possible for the future.