Creative
Cases
News
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Amp Spotlight: The best (and worst) AI ads of 2025
As 2025 winds down, the questions on our minds has turned from whether AI belongs in advertising to which brands were able to make it sing: which AI-powered campaigns broke through, and which ones fizzled on impact. We turned to experts from the Amp community to weigh in on the year’s standouts, misfires, and runaway successes.
AdAge, 12/03/2025
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World Of Taste: Hi-Chew Focuses On 'Flavors' 02/18/2025
Hi-Chew candy's latest ad campaign is colorful, befitting its "World of Flavors"push.
Media Post, 02/17/2025
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Top advertising trends to watch in 2025 | Ad Age
The Ad Age Amp community weighs in on the leading advertising trends for 2025, including bold creative, AI and the continued importance of human connection.
Ad Age, 01/16/2025
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Hi-Chew’s new mascot, Chewbie, is a puffy, lovable lesson in branding
Hi-Chew’s new mascot, Chewbie, is a puffy, lovable lesson in branding. Mascots are making a comeback. Hi-Chew’s Chewbie exemplifies why.
Fast Company, 10/17/2024
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Campaign Trail: Hi-Chew imagines a fruit-full world with Gen Z in mind
Crafted with creative agency Gigasavvy, the cult-favorite candy brand's new spot asks young consumers to "Choose Different. Choose Fun."
Marketing Dive, 09/29/2023
Clients
| Client | Start Year | End Year |
|---|---|---|
| Cliq | 2021 | Current |
| AAA | 2024 | Current |
| HI-CHEW | 2017 | Current |
| Nationwide Pet | 2019 | Current |
| FlexFit | 2022 | Current |
| Toshiba | 2012 | Current |
| Hoag Hospital | 2024 | 2024 |
| West Coast University | 2018 | 2024 |
| American Career College | 2019 | 2024 |
| D.R. Horton | 2022 | 2024 |
About
Our Purpose is to inspire meaningful human connection in a digitally dominated world. We believe accepting the status quo impedes progress, so we started this fiercely independent agency in 2008, to give ourselves the freedom to do things differently. We strive to challenge ourselves daily — to let go of preconceived notions, listen to outside perspectives, and do what it takes to meet the needs of our clients. We call Southern California home but, with employees in three time zones, we are not confined to a single place or a single set of ideas. Our broad perspective helps us create in unique ways to set our clients apart. We walk alongside clients across a wide swath of industries to understand underlying challenges, break free from the siloed approach, find great stories, and deliver exceptional strategies — regardless of the vertical.
People
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Kyle Johnston
President and Founding Partner
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Erin Naterman
Vice President of Growth and Operations
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Samantha Pacheco
HR Director
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Nicole Pawloski
Associate Creative Director