What fans are really looking for at live music events—and how brands can deliver better experiences. New research from GMR.
GMR Marketing, 06/25/2018
Omnicom has launched a connected collection of Omnicom experiential agencies including Auditoire, DoIt!, GMR Marketing, Luxury Makers, and TRO.
The Drum, 05/23/2018
Take me out to the screen: Virtual Reality baseball is a hit at FanFest, where fans get to feel what it's like to be Buster Posey catching pitches —without the pain of snatching major league tosses.
USA TODAY, 07/10/2017
We believe experience matters.
Founded in 1979, GMR is an innovative global sponsorship and experiential leader, connecting brands and their consumers through shared passions. We change how people think, feel and behave through the power of experience. Experiences founded on data, rooted in insight, grounded in strategy, designed meticulously and executed flawlessly.
Our passionate global team creates, consults and activates in more than 70 countries, covering every continent from 26 offices in 14 countries. We’re headquartered in the United States and are part of Omnicom Group Inc.
Chief Innovation Officer
Head of Sponsorship Consulting