Media buyers in the pharma space have ways to overcome the additional challenges posed by numerous regulations, writes Good Apple's Kelly McAloon.
Good Apple partnered with WEGO Health to drive patients with PNH, a rare blood disorder, to complete a survey for client Apellis Pharmaceuticals. Patient Leaders created videos sharing their experiences that were promoted across Facebook and Instagram. Survey responses were then used to inform content creation.
Social media is among the most valuable channels by which pharmaceutical brands can reach healthcare decision-makers, drive engagement and build their businesses. However, according to Good Apple’s associate vice-president of media Samantha Simoneaux, there are a few key factors to keep in mind when building a social media strategy – from regulatory challenges to the rise of the pharma influencer.
The Drum, 09/03/2021
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Sturino, VP of data and analytics, at Good Apple. The “death of the cookie” provides an opportunity for all brands to learn from pharmaceutical marketers and leverage new AI... Continue reading »
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