Cases

News

About

An independent agency known for improving partner efficiencies on average by 30% while making their lives 100% easier.

People

  • Al Muzaurieta

    Al Muzaurieta

    Founder

  • Jenna Adams

    Jenna Adams

    Co-Founder

    Jenna has been working in Digital Media since 2002. She joined Good Apple in 2010 as an Account Director. In 2014 she opened Good Apple's West Coast office, where she expanded the company's footprint beyond the East Coast to include clients such as Treasury Wine Estates and Jazz Pharmaceuticals. When she's not working, Jenna enjoys baking, exercising and traveling.
  • Nedim Aruz

    Nedim Aruz

    Co-Founder

    Nedim has over a decade and a half of experience in digital marketing. He is an expert in the creative design and production process, ensuring clients get the most from every aspect of their campaigns. When he's not fine-tuning a media plan, Nedim enjoys restoring vintage Vespas.
  • Courtney Lee

    Courtney Lee

    VP, Client Services

  • Lorna Colgan

    Lorna Colgan

    CFO

  • Hyun Lee-Miller

    Hyun Lee-Miller

    VP, Media

    A 15-year industry veteran, Hyun oversees Good Apple’s media team and nurtures the growth of new disciplines within the company, including Programmatic, Social and out-of-home. Before starting at Good Apple in 2013, Hyun acquired over a decade of experience in media across various verticals including pharmaceutical, travel, entertainment, financial and e-commerce. She held a client marketing role at Viggle, helping to launch the brand in 2012. She oversaw consumer marketing, lead acquisition media, TV network integrations, PR, CRM and ad creative while growing the user base to 8M+. Before that, Hyun was at Razorfish leading the digital media strategy and planning for clients such as Gilt Groupe, Starwood Hotels and Merck.
  • Erik Hamilton

    Erik Hamilton

    VP, Search and Social

    Erik has been a core member of the Good Apple team since 2014. With nearly a decade of experience in search engine marketing, Erik has helped grow Good Apple’s SEM practice across numerous verticals, including pharmaceuticals in rare and broader disease categories. Implementing a thoughtful and methodical approach, Erik has worked to bridge the gap between search intent and consumer action to drive real, sustainable, impact. Prior to Good Apple, Erik ran search campaigns for numerous clients such as Audible.com and Canon Cameras, worked in the tennis industry, and pursued a career in cinematography. He has recently completed his MBA at NYU's Stern School of Business and is an accomplished bluegrass banjo player.
  • Mark Sturino

    Mark Sturino

    VP, Data & Analytics

    Mark joined Good Apple in July of 2013 as Director of Analytics. With 15+ years of experience in web and database analytics combined with an educational background in mathematics and statistics, Mark led the creation of Good Apple's robust data integration and reporting platform, Crisp, and guides the processes to dive deeper into the data for insights into the behavior of consumers and physicians. Prior to joining Good Apple, Mark worked on digital Hearst publications in both the newspaper and magazine groups - with a specific focus on health websites. He managed their reporting infrastructure, tracking and ad serving systems, and data science efforts. Mark’s extensive experience identifying key performance indicators and fluency in communicating actionable business trends has led to significant improvement in media campaign performance and website user experience for Good Apple’s client base.
  • George Tarnopolsky

    George Tarnopolsky

    VP, Programmatic

  • Katie Kotsbak

    Katie Kotsbak

    Associate VP, Media - Retail & Ecommerce

X