• How TikTok search is changing the way Gen Z discovers brands

    How TikTok search is changing the way Gen Z discovers brands

    Search is evolving beyond Google, with younger generations leading the way. In fact, 46% of Gen Zers prefer searching on social platforms over traditional search engines. The rise of short-form video has transformed how many people find answers, offering tutorials, reviews and demos that feel more authentic and nuanced than a list of blue links. TikTok's hands-on research method allows brands to tap into emerging search trends—from “haul” to “foodtok”—keywords they would never consider for Google.

    AdAge, 04/14/2025

Client Start Year End Year
Arcus BioScience 2022 Current
Kenvue 2023 Current
Astellas Pharmaceuticals 2023 Current

An independent agency known for improving partner efficiencies on average by 30% while making their lives 100% easier.

  • Al Muzaurieta

    Al Muzaurieta

    Founder

  • Jenna Adams

    Jenna Adams

    Co-Founder

  • Nedim Aruz

    Nedim Aruz

    Co-Founder

  • Hyun Lee-Miller

    Hyun Lee-Miller

    Chief Media Officer

  • Courtney Johnson

    Courtney Johnson

    Chief Client Officer

  • Mark Sturino

    Mark Sturino

    VP, Analytics

  • George Tarnopolsky

    George Tarnopolsky

    VP, Programmatic

  • Erik Hamilton

    Erik Hamilton

    VP, Search & Social

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