Cases

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  harvest™ Health Case Study

News

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  [FINALIST] Campaign 2026 Agency of the Year awards shortlist | Campaign US

  Good Apple | Media Team of the Year

  Campaign US, 01/21/2026

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  TikTok vs. X: Why ad performance keeps marketers from fleeing

  If TikTok’s changing of hands is anything like Elon Musk’s chaotic takeover of X (formerly Twitter), some marketers fear they’ll start the year with whiplash. “From the advertiser perspective, it almost felt like you were just watching this chaos unfold that you can’t control. All you can do is control where your ad spend and your dollars go,” said Kira Henson, director of paid social and search at Good Apple, an independent media agency, on X’s takeover in comparison to TikTok’s new proposed ownership deal.

  Digiday, 01/02/2026

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  Agency reviews in 2030—24 leaders predict what the marketing pitch process will look like

  “Clients will want to meet the actual team and understand how the work will get done with humans and machines,” said Hyun Lee-Miller, chief media officer of Good Apple. “Independent agencies are increasingly being valued for their supply chain transparency and partnership flexibility. They can show clients exactly how budgets flow through vendor relationships, technology fees and partner markups—providing the operational visibility that brands will demand by 2030.”

  Ad Age, 09/22/2025

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  Beyond Views and Likes: 18 Industry Experts on Why YouTube’s Data Sharing Is Just the Beginning for Creator Economy Maturity

  Pricing and reporting in the creator economy are murky, and the contracting process would benefit greatly from increased transparency. Rates are typically only shared after outreach, with few benchmarks to guide what’s standard across industry verticals. We need clearer insight into creator fees upfront and standardized tools that make rate transparency a core part of the planning process. Transparency around paid amplification performance needs to catch up as well. Right now, reporting often focuses on organic engagement despite most influencer campaigns including a paid media component, making it difficult to get a complete picture of performance. Access to paid ad performance at the creator level, such as paid reach or conversion rates, would be a game-changer in the influencer space. YouTube’s data sharing expansion is a good start, but we need industry-wide adoption of these transparency principles.

  Net Influencer, 07/29/2025

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  ‘Post with the desired post-post in mind’: A crowdsourced social playbook for 2025 | The Drum

  Andrea Sarhis, associate director, paid social, Good Apple: “The terms ‘authenticity’ and ‘UGC’ get tossed around constantly, but too often the execution ends up feeling disingenuous due to brand overinvolvement. Reverse creator collaborations move us closer to what authenticity is meant to be, cutting through the noise by letting creators do the leading. Instead of brands scripting talking points, trust creators to lead with their own voice, storytelling style and format that feels truest to them. The result: content that resonates because it’s rooted in personal style. Audiences crave real human connection and experiences. Influence today isn’t about curation or vanity, it’s about resonance. Brands win when they amplify trusted voices and nurture authentic content that sparks connection and builds community.”

  The Drum, 07/31/2025

Clients

About

Good Apple combines sharp strategy with honest partnership and relentless follow-through. Our proprietary continuous loop ecosystem connects planning, activation, and measurement to keep media working smarter across display, video, broadcast, audio, and out-of-home, and all biddable platforms. Our integrated planning and buying team leads with data, adapts in real time, and simplifies the complex ensuring delivery on client business outcomes. Whether unlocking DTC growth, solving omnichannel puzzles, or amplifying impact, we deliver work that’s trustworthy, refreshing, and fast-moving. Clients don’t just like working with us - they rely on us. We don’t just optimize campaigns - we unlock momentum.

People

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  Al Muzaurieta

  Founder

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  Jenna Adams

  Co-Founder

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  Hyun Lee-Miller

  Chief Media Officer

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  Courtney Johnson

  Chief Client Officer

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  Mark Sturino

  VP, Analytics

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  George Tarnopolsky

  VP, Programmatic

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  Bianca Bruno

  AVP, Search

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  Kira Henson

  Director, Social