Game Mode was a TikTok campaign that highlighted Booking.com's product features in an engaging and socially native way. We enlisted popular NPC Influencers from TikTok to take part in the campaign and feature in creator-led content that lived on their channels and brand-led content on Booking.com's TikTok channel. We created 16 different films that were localized for different global markets, totalling 800+ films and GIFs.It was some of Booking.com's highest performing content ever.