With work spanning from the Yeti Coolers retail store on South Congress to a funny commercial campaign for a national life insurance company, these agencies have played a part in making a lot of brands look cool.
Austin Business Journal, 07/24/2017
Terri & Sandy, Eleven win top awards at Ad Age Small Agency Conference in Nashville.
Advertising Age, 07/19/2017
Faced with the relentless onslaught of change, agencies have been forced to adapt quickly or risk irrelevance.
We cut out the middleman and now let creatives work directly with clients, write Karen Jacobs and John Trahar, cofounders of Greatest Common Factory.
Advertising Age, 04/10/2017
As an Austin native, I’ve grown up with South By (what we call it). Back when I first attended in 1991, a $25 wrist band got you into multiple venues downtown on 6th street to see bands you’d never heard of. The narrow scope focused you. Now that South By is a culture-marketing-tech mashup, you have to focus yourself. The key is deciding ahead of time what larger inspiration and meaning you intend to bring back, and planning out content dives accordingly.
The Drum, 03/07/2017
|Client||Start Year||End Year|
|Safe Auto Insurance Company||2014||Current|
|A+ Federal Credit Union||2016||Current|
|The Salt Lick BBQ||2015||Current|
|Academy Sports and Outdoors||2015||2017|
|Sport Clips Haircuts||2016||Current|
|Hopdoddy Burger Bar||2015||2017|
|Security Service Federal Credit Union||2013||2015|
Six years ago, while working closely with clients like AT&T, BMW, Southwest Airlines, L.L.Bean, Marshalls and Goodyear, we (Karen Jacobs and John Trahar) couldn’t help notice that the traditional systems of the agency model added a layer of complexity and confusion to a process that required simplicity, clarity and alignment. We imagined a better way and created GCF to work at the “speed of social”, because the relevance and resonance of modern content is an always on proposition.
To achieve this, we’ve made some fundamental changes to the agency model to get your best brand voice, from social on up, out into the world with speed, accuracy, dexterity, efficacy and charm. We stopped tracking hours and focused on the quality of the deliverable instead. We cut layers of complexity and confusion out of the traditional advertising and production approach by breaking down some time-consuming silos. And our personal cell phone numbers are available to all in the name of making things better.
Founder // Strategic & Creative Lead
Founder // Business & Production Lead