WARC, one of the most respected marketing and advertising research, recently fielded a deep dive into tracking creativity and effectiveness of all the major agency networks over a four-year span—and Grey came out on top. Famously Effective? Yes. Grey’s mission is to be the world’s leader in applying creativity to solve business problems, and we see ourselves getting there by continuing to do what it takes to remain the industry’s #1 global network for creative effectiveness.
Biz Community, 04/29/2021
Chief Brand Officer Marc Pritchard on P&G's hopes to diversify portrayals of Black people and reshape media buying—and getting Oprah's input on racial justice ads.
Campaign US revealed the honorees for its third annual Female Frontier awards on Tuesday, celebrating female leaders and rising stars breaking boundaries in a historically male-dominated industry.
Campaign US, 02/02/2021
Ron Lewis joins Grey as the group creative director of Health & Wellness, where he will head up a team to help grow the health division. He will also continue his DEI efforts with the talent portal Diverse Creatives.
Grey and Cartwright's "The Choice" was the centerpiece of a multimillion-dollar marketing push that comprised P&G's most concentrated effort yet to combat bias, and illustrated how marketers can usher people from conversation to action through additional resources that go beyond an ad.
Marketing Dive, 12/09/2020
|Client||Start Year||End Year|
|Procter and Gamble||1956||Current|
|Discover Financial Services||2020||Current|
|GSK Consumer Healthcare||1955||Current|
Grey believes the opportunity for brands lies at the intersection of culture and behavior. Everything we do starts with a deep and holistic understanding of that territory. We strive to understand what is happening in culture at large and within the culture of our client’s competitive set, and how are consumers behaving and engaging with content today. With that understanding, we’re able to create ideas that drive or impact culture, all in service of moving people and driving business results. We call those ideas Famously Effective – and we’ve been doing it for over 100 years. Famously Effective is our North Star, a shared global philosophy that guides everything we do in every office. It is the foundation for the storytelling that has made us one of the most recognized and awarded agencies in the world for both creativity and business effectiveness.
We think of our separate global offices as one agency, with shared knowledge, insights, and expertise. We call it Borderless: it’s the way we share information, work together, source talent, and apply the creativity to drive everything we do in every place we do it. As an agency without borders, we harness the most relevant, best-in-class capabilities and talent for our clients anywhere in the world. In addition to the expansive network, Grey has two unique partnerships that enhance Grey's ability to service clients: the first is a relationship with Cartwright, a Los Angeles-based boutique creative agency, and the second with AKQA, bringing unparalleled digital capabilities to our creative powerhouse. This brings clients an unbeatable combination of culture-driving ideas, and brand building at scale, all fueled by data-driven insights.
These are just a few of the many reasons our client relationships last almost 12 years on average versus an industry average of 2.7.
Worldwide Chief Marketing Officer
President, Global Clients & Business Leadership
Managing Director, Grey NY
President, Global Health & Wellness
President, North America Pharma
Worldwide Chief Creative Officer
Chief Creative Officer, Grey NY
Chief Strategy Officer, North America
President & Chief Creative Officer, Cartwright