Playing off media stories of actual mutated swarms of hornets in America, GSD&M launched a campaign about a new breed of hornet on its way to take over the country. Our work took the tone of popular disaster movies like Armageddon, Independence Day and Don’t Look Up, with winks to the true identity of the vehicle throughout. As part of the film, we also cast and worked with popular content creators on TikTok, integrating their content throughout our film, adding an element of realism to the work.