The apparel includes an airline gift cardThe brainchild of GSD&M, lead agency for both brands, the collection was promoted on Fruit of the Loom's social platforms, and the agency enlisted TikTok influencer Rich Caroline to hype the merch, too.
Muse by Clio, 06/08/2023
Pizza Hut U.S. president David Graves has worked with a handful of concepts he would describe as a heritage brand, his current company being among them. That equity has been a goldmine for the chain in recent years, particularly around food innovation. Pizza Hut has gotten in the habit of playing the hits, but in a way that still feels modern and reaches millennial and Gen Z consumers who will carry the restaurant for the next six decades or so.
QSR magazine, 07/11/2023
Recruiters for the United States Air Force (USAF) needed a way to engage potential members of the armed forces during the COVID-19 pandemic. Austin-based ad agency GSD&M created Command The Stack, the world’s first AR mobile flight simulator, to let players fly the USAF’s most advanced aircraft in their own living spaces. Based on a real strategy called “the stack” in which aircraft work together at different altitudes, the game immerses players in either single-player or multiplayer modes to show them the skills required of every servicemember in the Air Force and spark a lifelong passion for flight.
Communication Arts, 05/22/2023
|Client||Start Year||End Year|
|Fruit of the Loom||2021||Current|
|U.S. Air Force||2000||Current|
|Universal Parks & Resorts||2018||Current|
|Hilton Hotels & Resorts||2015||Current|
Founded in 1971, GSD&M is an ideas-driven, fully integrated agency that has been building some of the world’s most iconic brands for the past 50 years. Headquartered in the music-loving, tech-driven, creative hub that is Austin, we exist to create ideas that make a difference by cultivating First & Only brands—fueled by ideas that are the first of their kind for the only brands that can pull them off. Our philosophy centers around finding and connecting with like-minded brands and teams that share a passion for the products, services and experiences that make a real difference in consumers’ lives.
SVP, Director of Business Development
Chief Creative Officer