Junk in the Trunk

Fruit of the Loom


  • Social Media
  • Media
  • Brand Strategy
  • creative

"GSD&M created four edgy 15-second spots for Fruit of the Loom that urge people to "Loom Large" in their underwear and are voiced by comedian and actor Judah Friedlander. The spots are running across connected TV, online video, digital and social, and are "based on the insight that when you're in well-made clothes, you're comfortable enough to be yourself."