Creative

News

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  Welcome to New Baconshire: A Bacon-Scented Campaign for the NH Lottery

  Smell that $2 I ❤️ Bacon scratch-and-sniff ticket!

  Insights Online, 12/16/2025

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  WM+U 2025 Winners - Indie Agency News

  GYK named #6 in Indie Agency News’ Top 40 Competition

  Indie Agency News, 10/23/2025

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  Shortlists, Survival Strategies and the Comedy Business Case - Indie Agency News

  GYK was named #6 Indie Agency 2025. In an industry often dominated by holding companies and massive networks, Indie Agency News created a competition that recognizes “the true heart of creative innovation – the people and agencies who proudly wear their independence as a badge of honor. These are the weirdos, misfits, and underdogs who approach business, creativity, and culture from refreshingly different perspectives."

  Indie Agency News, 10/28/2025

• MBTA and Keolis Win New England Emmy for Marketing Campaign

  Keolis Commuter Services (Keolis), the MBTA’s operations and maintenance partner for the Commuter Rail, announced that the 2024 TRACKed campaign has won a New England Emmy in the branded content category. Developed in partnership with the MBTA and GYK, the campaign showcases the positive impact of the MBTA Commuter Rail and the collective impact riders have on the communities the train serves.

  MBTA.COM, 06/13/2025

• New Bedford stars in new ad for commuter rail. MBTA wants drivers to Just Take the Train.

  GYK and the Commuter Rail partner together for this year's iteration of Just Take the Train.

  South Coast Today, 05/29/2025

Clients

About

We’re an independent, integrated agency serving as a creative growth engine. We believe creativity offers brands the ultimate competitive advantage and is a strategic lever for growth. At our core, we’re fueled by an entrepreneurial spirit — which inspires our team of creative problem-solvers and risk-takers to deliver innovative ideas that ignite brands and drive impact.

Our work is driven by three core tenets: Autopilot is our enemy, creativity is our expertise, impact is our endgame.

To us, autopilot is the enemy — the enemy of growth, the enemy of standing out, the enemy of winning in the marketplace.

To combat complacency, we embrace curiosity, question assumptions and provide solutions that challenge the status quo. Because smarter, more insightful, more creative work works harder to deliver impactful solutions.

Which brings us to our end game: driving meaningful impact for brands and businesses.

People

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  Travis York

  CEO

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  Pam Hamlin

  President

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  Mike Stevens

  Managing Director

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  Adam Telian

  Head of Media

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  Nicolle Fagan

  Head of Account Management

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  Angela Cole

  Director of Strategy

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  Matt Doyle

  Executive Creative Producer

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  Ginger Ludwig

  Head of Marketing & Communications

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  McKensie Carlson

  Business Development Director