Creative
News
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New Bedford stars in new ad for commuter rail. MBTA wants drivers to Just Take the Train.
GYK and the Commuter Rail partner together for this year's iteration of Just Take the Train.
South Coast Today, 05/29/2025
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Movers & Shakers: SBR Limited-Edition 30 Rack
For National BBQ Day (May 16), Sweet Baby Ray's auctioned a limited-edition 30 Rack - which included every one of its sauces — on eBay for its latest campaign, Sauce First. The winning bid (which was created with creative agency GYK) of 30 Rack had all proceeds go to the nonprofit organization Feeding America.
Campaign US, 05/22/2025
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One box. 30 bottles. Zero chill. Just in time for National BBQ Day (May 16) and the kickoff of summer grill season, Sweet Baby Ray’s released a tasty and totally unhinged “30 Rack” of sauce featuring every flavor in their portfolio.
Roastbrief US, 05/20/2025
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Sweet Baby Ray’s Gives Sauce Fans the Ultimate '30 Rack'
GYK auctioned off the limited edition box to help set grill masters up for success this summer
Little Black Book, 05/20/2025
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Culture Pop Soda Promotes 'The Real Stuff'
Culture Pop Soda, a probiotic beverage, has a novel way to launch its 2025 brand campaign: "If Soda Grew on Trees." The campaign targets five major markets. GYK executes all media buying and out of home placements.
MediaPost, 03/18/2025
Clients
Client | Start Year | End Year |
---|---|---|
New Hampshire Lottery | 1985 | Current |
New Hampshire Travel & Tourism | 2015 | Current |
Hometown Financial | 2019 | Current |
Sweet Baby Ray's | 2006 | Current |
Sallie Mae | 2020 | Current |
Ken's Foods | 2018 | Current |
Nuvance Health | 2020 | Current |
Keolis Transit America | 2019 | Current |
Martin's Point Health Care | 2019 | Current |
Harpoon Brewery | 2024 | Current |
About
We’re an independent, integrated agency serving as a creative growth engine. We believe creativity offers brands the ultimate competitive advantage and is a strategic lever for growth. At our core, we’re fueled by an entrepreneurial spirit — which inspires our team of creative problem-solvers and risk-takers to deliver innovative ideas that ignite brands and drive impact.
Our work is driven by three core tenets: Autopilot is our enemy, creativity is our expertise, impact is our endgame.
To us, autopilot is the enemy — the enemy of growth, the enemy of standing out, the enemy of winning in the marketplace.
To combat complacency, we embrace curiosity, question assumptions and provide solutions that challenge the status quo. Because smarter, more insightful, more creative work works harder to deliver impactful solutions.
Which brings us to our end game: driving meaningful impact for brands and businesses.
People
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Travis York
CEO
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Pam Hamlin
President
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Mike Stevens
Managing Director
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Adam Telian
Head of Media
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Nicolle Fagan
Head of Account Management
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Ginger Ludwig
Head of Marketing & Communications
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David Bohl
Director of Strategy
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Cristin Barth
Group Creative Director
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McKensie Saldo
Business Development Director