Creative
Sweet Baby Ray's: No Dry January
Sweet Baby Ray's
University of New Hampshire
Keolis: Piper's Parking Purgatory
Keolis Transit America
News
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Creative Ads Today: Sweet Baby Ray’s
The sauce brand is counterprogramming Dry January with a playoff-timed push that reframes the month as an enemy of flavor rather than a virtue. Created with agency GYK, "Say No to Dry January" asks fans to pledge allegiance to sauce season through a retro PSA-style jingle, social and display media, influencer partnerships and a giveaway offering prizes like a wing sauce fountain and a year's supply of sauce.
AdAge, 01/07/2026
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Sweet Baby Ray’s vs. Dry January - Roastbrief US
Dryness goes against everything Sweet Baby Ray’s stands for – so it’s only fitting that they’re taking a stand against Dry January. The Boss of the Sauce is on a mission to put a stop to plain, flavorless, unsauced food and keep dryness out of the kitchen for good.
Roastbrief US, 01/05/2026
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Welcome to New Baconshire: A Bacon-Scented Campaign for the NH Lottery
Smell that $2 I ❤️ Bacon scratch-and-sniff ticket!
Insights Online, 12/16/2025
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WM+U 2025 Winners - Indie Agency News
GYK named #6 in Indie Agency News’ Top 40 Competition
Indie Agency News, 10/23/2025
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Shortlists, Survival Strategies and the Comedy Business Case - Indie Agency News
GYK was named #6 Indie Agency 2025. In an industry often dominated by holding companies and massive networks, Indie Agency News created a competition that recognizes “the true heart of creative innovation – the people and agencies who proudly wear their independence as a badge of honor. These are the weirdos, misfits, and underdogs who approach business, creativity, and culture from refreshingly different perspectives."
Indie Agency News, 10/28/2025
Clients
| Client | Start Year | End Year |
|---|---|---|
| Barrel One Collective | 2024 | Current |
| Edelman Financial Services | 2025 | Current |
| Liberty Mutual Insurance | 2024 | Current |
| Milo's Tea Company | 2025 | Current |
| New Hampshire Lottery | 1985 | Current |
| New Hampshire Travel & Tourism | 2015 | Current |
| Hometown Financial | 2019 | Current |
| Sweet Baby Ray's | 2006 | Current |
| Ken's Foods | 2018 | Current |
| Keolis Transit America | 2019 | Current |
About
We’re an independent, integrated agency serving as a creative growth engine. We believe creativity offers brands the ultimate competitive advantage and is a strategic lever for growth. At our core, we’re fueled by an entrepreneurial spirit — which inspires our team of creative problem-solvers and risk-takers to deliver innovative ideas that ignite brands and drive impact.
Our work is driven by three core tenets: Autopilot is our enemy, creativity is our expertise, impact is our endgame.
To us, autopilot is the enemy — the enemy of growth, the enemy of standing out, the enemy of winning in the marketplace.
To combat complacency, we embrace curiosity, question assumptions and provide solutions that challenge the status quo. Because smarter, more insightful, more creative work works harder to deliver impactful solutions.
Which brings us to our end game: driving meaningful impact for brands and businesses.
People
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Travis York
CEO
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Pam Hamlin
President
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Mike Stevens
Managing Director
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Adam Telian
Head of Media
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Nicolle Fagan
Head of Account Management
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Angela Cole
Director of Strategy
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Matt Doyle
Executive Creative Producer
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Ginger Ludwig
Head of Marketing & Communications
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McKensie Carlson
Business Development Director