Little Black Book: GYK creative directors discuss how the industry is like Hogwarts, why their disagreements help them work so well together and much more.
Little Black Book, 01/09/2023
Four major Boston advertising firms have advised clients to pause advertising on Twitter in the weeks following Elon Musk's takeover.
Boston Business Journal, 12/05/2022
Emails and voicemails from fans served as the centerpiece for the lettuce producer’s latest campaign leading to a 10% sales increase.
PR Week, 12/02/2022
Boston’s advertising firms have been involved in several clever, memorable or timeless creations. Here are some favorites.
Boston Business Journal, 08/04/2022
|Client||Start Year||End Year|
|Cedar's Foods Portfolio||2014||Current|
|New Hampshire Lottery||1985||Current|
|Sweet Baby Ray's||2006||Current|
GYK Antler is a creative growth engine fueled by an entrepreneurial spirit. Established in 1975, this integrated marketing company of creative entrepreneurs embraces its clients’ challenges as its own and believes that creativity is the ultimate business advantage. To deliver on this belief, GYK Antler unleashes an integrated team of strategy, creative and media to create ownable, actionable and enduring ideas that ignite brands and fuel business growth. GYK Antler is proud to represent both emerging and established brands, including Cedar’s Hommus, New Hampshire Travel & Tourism, Wahlburgers, Baskin-Robbins, York Athletics, Dunkin’, Ken’s Foods, New Hampshire State Lottery, Timberland, ESPN and Sweet Baby Ray’s. A fiercely independent company, GYK Antler is headquartered in Manchester, NH, with an office in downtown Boston.
PresidentPam is a dynamic creative business leader whose vast experiences include being the global CEO of Arnold Worldwide. She’s driven marketing and business strategy for major clients across virtually every category. This includes launching new products for iconic American brands like Jack Daniel’s, driving the CVS Health positioning, to scaling industry titans like Progressive Insurance.
Managing DirectorOver the past 20 years, Mark has cultivated a reputation for delivering transformative brand and business solutions for world-class brands like Unilever, Ocean Spray, Carnival, Pizza Hut and M&M’s. Mark is a natural problem solver, strategic thinker and storyteller who prides himself on developing bold, original brand concepts rooted in data and push creative boundaries while meeting strict business requirements to fuel record impact and engagement across platforms and among target audiences.
Executive Creative DirectorMike’s passion is helping brands tell their story to the world through the power of big ideas. His first taste of this was for the Dawn Dish Liquid “Save a Duck” program. A campaign that started with a tiny TV budget and scheduled to run for only 6 months was turned into a fully integrated campaign that’s still up and running, over 20 years later. And that’s what excites him about thinking big. As a Creative Director, Mike has overseen a wide range of clients including Proctor and Gamble, Anheuser-Busch, Georgia Pacific, New York Lottery and Liberty Mutual just to name a few. Prior to GYK, Mike has spent time at a variety of shops such as Harrison & Star, Havas, DDB, Deutsch and TBWA/Chiat Day.
Chief Growth OfficerMotivated by a relentless pursuit to drive innovation in the modern agency landscape, Erin is a seasoned agency leader whose role is to drive the company’s strategic vision forward by identifying new avenues for growth and stewarding integrated teams across all new business opportunities. Prior to joining the GYK Antler team, she was the principal and owner of a strategic consultancy and served as both Head of New Business and in account leadership roles for brands like Jeep, Hardee's, Ocean Spray and Tyson Foods.
Chief of StaffMike works to understand GYK Antler’s clients, their customers and their competitive environment and interacts with the creative and development teams to provide insights throughout the entire production process. Ultimately, his role is to ensure agency adherence to the strategic recommendations.
Head of Media & InnovationJason Carrasco has 17 years of experience in Media, with a focus on digital and performance marketing. He began his career at Gupta Media, where he was the first employee hired and essential in growing both the Media department and the agency as a whole. He was responsible for developing and refining the agency’s digital strategy from the early days of search and display advertising, through the emergence of social media, programmatic buying, native, CTV and podcast advertising. He's worked with brands like Disney, Sony and Amazon, to name a few. As the Head of Media & Innovation at GYK Antler, Jason brings a data-driven, performance minded approach to our processes.
Executive Director/ProducerMatt is GYK Antler’s Executive Director & Producer. He has experience crafting campaigns and branded content for a wide range of brands, including Mastercard, PayPal, Red Bull, Mountain Dew, New Balance, Timberland and more. Before joining GYK Antler, Matt spent 13 years at ESPN as a feature producer for “SportsCenter,” “College Gameday,” “Sunday NFL Countdown” and “Outside the Lines.”