Creative
Sweet Baby Ray's: No Dry January
Sweet Baby Ray's
University of New Hampshire
Keolis: Piper's Parking Purgatory
Keolis Transit America
News
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Long Trail Brewing Made a 273-Centimeter Beer Pack and It's Very Vermont
Long Trail Brewing Co's Realllly Long Trail Pack is a 273-centimeter box containing 168 cans that unfolds into a to-scale illustrated map of Vermont's Long Trail hiking route — the most literally committed beer format stunt of the year and a masterclass in making the box the entire campaign.
DIELINE, 06/02/2026
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This Beer Pack Features All 273 Miles of Vermont's Legendary Long Trail
Ahead of National Trails Day (June 6), Vermont-based Long Trail Brewing Co. is launching a campaign, created by GYK, that celebrates trail culture and hiker milestones, promotes conservation, and features the largest commercially available beer pack brewed this side of the Mississippi.
Roastbrief US, 05/29/2026
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This Beer Pack Features All 273 Miles of Vermont's Legendary Long Trail
GYK launches Long Trail Brewing Co.'s 'Realllly Long Trail Pack' and National Trails Day campaign.
Little Black Book, 05/28/2026
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Harpoon wades into "mid-strength" beer market with Low Key lager
Boozy beers have long dominated American craft beer, but the pendulum's swinging the other way. In collaboration with ad agency GYK, Harpoon is set to release a lower-ABV lager in March.
Axios, 01/27/2026
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Most Read of 2025: the USA’s Biggest Stories
Little Black Book, LBB’s Ben Conway reflects on some of the most read stories from the USA this year, including SBR's 30 rack.
LBBOnline, 12/18/2025
Clients
| Client | Start Year | End Year |
|---|---|---|
| Barrel One Collective | 2024 | Current |
| Edelman Financial Services | 2025 | Current |
| Liberty Mutual Insurance | 2024 | Current |
| Milo's Tea Company | 2025 | Current |
| New Hampshire Lottery | 1985 | Current |
| New Hampshire Travel & Tourism | 2015 | Current |
| Hometown Financial | 2019 | Current |
| Sweet Baby Ray's | 2006 | Current |
| Ken's Foods | 2018 | Current |
| Keolis Transit America | 2019 | Current |
About
We’re an independent, integrated agency serving as a creative growth engine. We believe creativity offers brands the ultimate competitive advantage and is a strategic lever for growth. At our core, we’re fueled by an entrepreneurial spirit — which inspires our team of creative problem-solvers and risk-takers to deliver innovative ideas that ignite brands and drive impact.
Our work is driven by three core tenets: Autopilot is our enemy, creativity is our expertise, impact is our endgame.
To us, autopilot is the enemy — the enemy of growth, the enemy of standing out, the enemy of winning in the marketplace.
To combat complacency, we embrace curiosity, question assumptions and provide solutions that challenge the status quo. Because smarter, more insightful, more creative work works harder to deliver impactful solutions.
Which brings us to our end game: driving meaningful impact for brands and businesses.
People
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Travis York
CEO
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Pam Hamlin
President
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Mike Stevens
Managing Director
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Adam Telian
Head of Media
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Nicolle Fagan
Head of Account Management
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Angela Cole
Director of Strategy
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Matt Doyle
Executive Creative Producer
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Ginger Ludwig
Head of Marketing & Communications
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McKensie Carlson
Business Development Director