Hahn teamed up with Oklahoma Natural Gas to breathe new life into their rebate program with our favorite new character: the Rebate Fairy. Utility rebates are often overlooked because they can feel like "homework." Our agency’s solution was to inject humor and personality into the message through a clever, slightly eccentric character who makes savings feel effortless. This campaign provides a flexible and effective narrative that resonates with all homeowners. While this particular ad focuses on high-efficiency dryers, the Rebate Fairy is busy helping families save across their entire suite of natural gas appliances.