It's been a good year for Havas Media, and the company is rounding out 2016 with another new business win as TD Bank's media agency of record. Havas Media will handle all media for the brand across print, video, digital, mobile and social marketing. The agency will also head up analytics for the brand.
TracFone, which is launching a more aggressive push into the U.S. mobile market, has picked Havas Media Group as agency of record to help build the profile of the prepaid service provider, sources said. The Miami-based company awarded its media planning and buying business to Havas after a review that came down to finalists like incumbent Mediavest, Horizon and UM.
More than 25% of Havas Group's 20,000 employees have taken a new certification program, "100% programmatic," run through the Havas University platform. The global communications firm offers employees between eight and 10 hours of courses with content including text, video, interviews, quizzes and forums.
Media Post, 01/11/2017
Is there such a thing as too much data in advertising and media? Quite possibly, according to the CEO of Havas North America. "I still see an incredible ...
The Huffington Post, 01/03/2017
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Headquartered in Paris, Havas operates through two separate but closely aligned business units – Havas Media Group and Havas Creative Group. The Bolloré Group owns more than 70% of the firm, providing a stable financial base and a platform for investment in the business. It also infuses a family-owned culture into the company, where senior managers play a genuine hands-on role in every client’s business.
Havas has a simple mission – To Be Better Together. This means that internally we are a connected community. We call this unique structure the Havas Village – a single P&L with all disciplines including brand strategy, creative, analytics, performance, digital, media, mobile, social, experiential, and more, all housed under one roof. At the core of our approach, we uncover human truths to create meaningful connections between people and brands.
At Havas, this connected community of 18,000 people is brought to life in our network of Havas Villages around the world. There are currently 40+ Havas Villages across the globe, with more still to come in 2017.
Havas Media North America manages $3.58 billion in media billings and operates across six offices with 670+ employees in the US (source: RECMA), including Boston, New York, Chicago, Atlanta, Miami, and San Francisco.
President, North America
Chief Executive Officer, North America
Chief Strategy Officer, North America
President New York & Chief Operating Officer US
Chief Investment Officer, North America
Chief Data Officer, North America