In Episode 3 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Mike Bregman, Chief Data Officer at Havas Media Group where they...
Driven By Data: The Podcast, 10/26/2021
“We’re here to advise clients on the best combination of measurement tools and techniques,” Mike Bregman, chief data officer at Havas Media, told Adweek.
The advertising and media industries have been evolving rapidly. To find out what to expect in 2022, we reached out to a number of experts.
LOS ANGELES – Advertisers, marketers and measurement companies agree on the need for a cross-media currency for buying and selling video advertising. However…
Beet.TV - The Root to the Media Revolution, 01/03/2022
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“Making a meaningful difference” is more than just a mission, it is a guiding strategy enshrined in our culture and in how we operate from day-to-day. Through Village collaboration, we are able to achieve meaningful business results for our clients. We believe that one department, or one agency, simply cannot do it alone. We currently partner with over 30 different creative agencies, PR groups and other client partners outside our agency. Seamless integration with our client’s business is our ultimate goal, and we approach teamwork with that model.
This unique Village structure and approach is the reason we were named Adweek’s U.S. Media Agency of the Year in February 2017 and MediaPost’s Media Agency of the Year in November 2017 and were recognized by Digiday in 2018 as “Most Innovative Culture” and finally named by AdExchanger as “Best Collaborative Agency” in 2020.
We implement a unique Village model enabling us to quickly align the right resources for any client need. We bring teams across media, content, and all specialties together under the same Village roof to foster collaboration and address communication challenges holistically. Thanks to our Village framework, our teams are unified across digital and traditional channels to help us deliver specialist knowledge across two central areas of investment and focus: content creation and data. Our fully integrated organization is the result of a new media landscape where digital is omniscient and data increasingly drives planning and trading. Unlike other agency networks, this complete level of integration paired with our lean brand structure allows us to combine big-agency resources with an entrepreneurial mindset and an agile approach.
At Havas Media Group we are fully committed to delivering transparency in all aspects of our relationship. We lead in pushing the industry for transparent supply chains. We also rent data on your behalf versus own it. We chose a rent, not buy, approach which really gives CONVERGED, our audience planning platform a leg-up in a number of areas, most notably the fact that we don’t have to recoup an investment in data or technology by selling that data back to you. That allows us to tap into the best data solutions in each market thereby delivering solely on what’s right for our clients, not ourselves.
We are part of the most connected, progressive marketing group in the world. As a part of the Vivendi network, we have access to Universal Music Group, Studio Canal, DailyMotion and GameLoft. Havas is the first and only agency group to integrate all full-service media and communications disciplines together in a collaborative environment under one roof across 50+ Havas Villages around the world. All of our agency resources are under one roof with no silos nor outside partners, ensuring we remove barriers for effective collaboration. To foster collaboration, we have a single P&L to unite all disciplines including media, creative, performance, analytics, business intelligence, digital, mobile, direct response, out of home, SEO/SEM, social, programmatic, experiential, strategy and more.
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