Creative
News
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American Cancer Society Partners with Havas New York to Evolve the Iconic Brand
The American Cancer Society, the leading cancer-fighting organization with a vision to "end cancer as we know it, for everyone", today launched a new integrated creative campaign, "Meant to Be Together," developed in partnership with Havas New York.
PR Newswire, 11/02/2022
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Keurig and The Rolling Stones Start Me Up Coffee Kit | Hypebeast
A first of its kind caffeine collab that will turn up your summer.
Hypebeast, 05/30/2023
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Tightrope Walker Drinks McCafé in Record Breaking Stunt
Alexander Schulz broke the record for highest slackline as part of a campaign celebrating the second year of a collaboration between Ronald McDonald House Charities and Keurig Dr Pepper’s McCafé At Home.
Adweek, 03/09/2023
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Could AI Do That? Film Fest Touts Messy, Real Human Stories
The campaign, from Havas New York, takes a cheeky jab at non-sentient beings.
Adweek, 05/10/2023
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Michael Rappaport Promotes Mike’s Amazing in the Most Rappaport Way Possible
Havas New York was recently signed as the brand’s AOR and this is Mike's Amazing first ad campaign.
Adweek, 05/26/2023
Clients
Client | Start Year | End Year |
---|---|---|
adidas | 2015 | Current |
American Cancer Society | 2021 | Current |
Wells Fargo | 2023 | Current |
JLL | 2021 | Current |
Keurig Dr Pepper | 2018 | Current |
Brooklyn Film Festival | 2021 | Current |
Lincoln Financial Group | 2021 | Current |
Lotto.com | 2022 | Current |
NewYork-Presbyterian Hospital | 2021 | Current |
Danone | 2023 | Current |
About
Our Mission
Havas New York is the flagship creative agency in North America. Our mission is to make a meaningful difference to the businesses, brands, and lives of the people we work with.
We are the first large agency to attain B Corp status, putting equal balance on people, profit, and, planet. The B Corp commitment is a continuous improvement framework to build an inclusive and sustainable economy that works for everyone. More than anything, it telegraphs our values to attract the caliber of talent and clients we want—people and companies that want to use business as a force for good.
Havas is proud to be named a Best Place to Work by Ad Age in 2019 and 2021, Ad Exchanger's Best Collaborative Agency Team, The Drum Awards Network Agency of the Year, and Employer of the Year by Digiday Work Life Awards.
We are part of the world’s largest entertainment company. Vivendi, our parent company, owns a range of the world’s most prolific music (Universal Music Group), film, and gaming brands (Gameloft). Through Vivendi, Havas can offer clients unprecedented access to some of the most powerful entertainment partnerships in the world, as well as unique commercial opportunities to help diversify your experience offering.
People
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Tim Maleeny
President & Chief Strategy Officer
Tim Maleeny is Chief Strategy Officer, North America, tasked with contributing to Havas’ growth platform strategy, expanding the agency’s strategic capabilities, and personally advising top-tier North American clients as part of the agency’s ongoing mission to be the most meaningful partner to the modern CMO. In addition to his role as Chief Strategy Officer, North America, Tim also serves as President of Havas New York, helping the flagship agency continue to break tradition under the leadership of New York’s CEO, Laura Maness. Tim returns to Havas from R/GA, where he was Executive Director of Brand & Marketing Strategy. Prior to that he led the NY office of Heat+Deloitte Digital, as CSO and General Manager. A former head of planning for Ogilvy, Tim brings almost two decades of experience in strategy, consulting and campaign development for clients across virtually every product category. A bestselling author of four award-winning novels, Tim is known for his narrative approach to building integrated campaigns. He has degrees from Dartmouth College and Columbia University, where he’s also served as an adjunct professor of marketing. This is his second tour of duty at Havas, where he was previously CSO and co-managing partner of the New York Office. Tim lives in Tribeca with his family. -
Dan Lucey
Chief Creative Officer
Dan joined Havas New York as the CCO in December 2020. He was previously the Executive Creative Director and equity partner at JOAN, where he managed the creative output for Georgia Pacific, Virgin Hotels, General Mills’ Fiber One, Facebook, Walmart, Graduate Hotels, SafeAuto, Hive, Burst and Potential Energy. Dan believes that the most dangerous thing a brand can do is be boring. Boring gets ignored, boring gets skipped, boring wastes media dollars. The best work connects with an audience in a meaningful way, playing off a cultural truth or tension. The best work reaches an audience through earned media, not just paid. He formed this point of view from over 20 years of experience at some of the world’s most prestigious agencies. His work has earned multiple gold awards at Cannes, The One Show, D&AD, The ANDY’s, Clios, Art Directors Club, and the Effies. He is also proud that his most recent campaign for General MIlls recorded the greatest turnaround in the brand’s history. His recent efforts lead JOAN to a 2020 Small Agency of the Year accolade from AdAge, thanks to the agency’s “head turning creative.” He was recently included in Business Insider’s Most Creative People in Advertising Right Now, AdAge’s 40 under 40, and ADWEEK’s Creative 100. His Tide To Go Super Bowl commercial has been named one of the 10 best, on multiple polls. Before JOAN, Dan joined BBDO New York, and teamed up with Chris Beresford-Hill, as an Executive Creative Director, leading a group that managed all Foot Locker brands, Guinness, Bud Light and priceline.com, helping the flagship office earn multiple AdAge A-List and Creativity A-List appearances, year after year. Prior to BBDO, Dan lead the Comcast and Google accounts at Goodby Silverstein & Partners. Before that he was at Saatchi & Saatchi New York, where he created some of the agency’s most high-profile, award winning work, for Tide (Talking Stain), Crest (You Can Say Anything With a Smile), and Fruit by the Foot (Replacements). Dan started his career at Mad Dogs & Englishmen, in NY. When he is not working, he can be found at home spending time with his wife and two children. -
Shannon Novak
Chief Human Resources Officer
As Chief Talent officer of Havas New York, Shannon Novak works directly with the Creative leadership team under CEO Laura Maness to drive the agency’s culture while shaping the Talent Acquisition, Talent Management and Learning and Development functions of the agency’s flagship office. In partnership with the global talent team, Shannon is also charged with creating a seamless employee experience across the integrated Havas New York Village, with the goal of scaling programs, communications and policies to drive business growth and overall collaboration. -
Frank Mangano
Havas NA Chief Operating Officer and Financial Officer
Frank is the COO & CFO for the Havas North American Creative businesses where has responsibility for the financial management of the region as well as the Havas NY agency. In this role, he supports and advises agency leadership, manages NA investments and oversees M&A activities, including integrating acquisitions. A client focused CFO, Frank works closely with the agencies on client strategy and satisfaction as well as managing the overall financial relationships, He also is the CFO supporting two of Havas’s largest global accounts. Frank joined the former Euro RSCG as CFO of Euro RSCG 4D in 1999 and was promoted to CFO of Euro RSCG Worldwide in 2007. He took on the role of COO/CFO for North America in the renamed Havas Worldwide in 2013. Prior to Havas, Frank worked at the professional accounting services firm of Grant Thornton. Frank received a Bachelor of Science from the School of Professional Accountancy at C.W. Post in New York. Born and raised in Long Island, Frank lives there with his wife and three children. In his spare time he enjoys playing ice hockey, soccer and boating.